The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this.—William Wordsworth
Valentines Day has this bad habit of bringing out all the smarmy, cheesy, lovey-dovey ads about relationships that are too good to be real. Chances are, you started seeing them in mid-January and by now are ready to barf at the first sign of flowers, chocolate, or anything that sparkles. Ads for the holiday really ramp up the emotion in an effort to make you feel guilty if you don’t buy something expensive to show your love. Of course, you know that such a philosophy of love having a monetary value is faulty, but each year we buy into the concept more and more, so the ads just keep coming.
This year, Pandora (the jeweler, not the streaming music service) has a new ad that takes a slightly different approach. The concept is not so much that buying your spouse or significant other jewelry is an act of love as much as it is a plea for forgiveness. The general idea is a good one, given the number of guys who typically find themselves in hot water this time of year over some relationship gaffe.
The ad, directed by Martin Werner, is humorously set to music from Verdi’s opera, La Traviata, specifically the duet, Libiamo ne’lieti calici from the first act. The music is familiar, even to those who don’t know the opera. Giving the tenor reason to show off his vocal prowess is the whole reason for the song in the opera, and his first solo can be translated as follows:
Let’s drink, let’s drink from the joyous chalices
that beauty so truly enhances.
And may the brief moment be inebriated
with voluptuousness.
Let’s drink for the ecstatic feeling
that love arouses.
Because this eye aims straight to the heart, omnipotently.
Let’s drink, my love, and the love among the chalices
will make the kisses warmer.
Don’t be fooled, while love is occasionally mentioned, this is a drinking song, which is why the chorus keeps joyfully joining in from time to time. The song is a lot of fun and a favorite among opera fans.
Pandora uses the song, however, as a way of covering up the arguments taking place in the ads. There are multiple scenarios, but they all come to one joint conclusions: guys infuriate women and need to beg for forgiveness by heaping large amounts of diamonds upon their loved ones. Take a look at the ad and then I’ll continue my comments.
https://youtu.be/PRtt0LNm7CI
Okay, so the ad is a bit tongue in cheek, and the different approach to Valentine’s Day is appreciated. I was fine right up until the moment it gets violent and the women start throwing things. Sure, in the ad none of the objects actually hit their target, but what if they had? Were those situations to take place in real life, the outcome would likely be severe enough that all the diamonds in the world couldn’t fix it.
Here’s the thing: domestic violence is a real problem. General statistics run like this:
- Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime. Most often, the abuser is a member of her own family.
- Domestic violence is the leading cause of injury to women—more than car accidents, muggings, and rapes combined.
- Studies suggest that up to 10 million children witness some form of domestic violence annually.
- Nearly 1 in 5 teenage girls who have been in a relationship said a boyfriend threatened violence or self-harm if presented with a breakup.
- Everyday in the US, more than three women are murdered by their husbands or boyfriends.
However, one of the things those statistics hide, and which is often ignored, is that men are more likely to be the victims of violent domestic abuse at the hands of an intimate partner. A national survey conducted by the Centers for Disease Control and Prevention (CDC) and the Department of Justice shows that over 40% of victims of severe physical violence are men. The study also showed that men are more frequently, “the victim of psychological aggression and control over sexual or reproductive health.”
No matter how lightly it is treated, domestic violence is never funny and cannot be covered up by diamonds or candy or flowers. Depicting women violently throwing vases at men is just as wrong as if it were the other way around. Obviously, no one at Pandora thought of that tragedy. Men who are the victims of violent abuse don’t like to bring it up.
This is a very bad direction for an ad to take. While it’s too late to do anything about this ad now, I do hope the folks at Pandora show better sense in the future..
Surviving In 2016
We don’t develop courage by being happy every day. We develop it by surviving difficult times and challenging adversity.—Barbara de Angelis
Model: Sarah Thomas
Welcome to the real 2016. January 1 doesn’t count; it’s that in-between days when people my age and older worry about writing the wrong year on checks while our children and grandchildren stand by our sides asking, “What’s a check?” January 1 is for parades and football and corned beef if you’re in the Midwest, hog jowl or fat back if you’re in the South. January 1 isn’t a real day.
Today, however, is quite real. Bills are due, including rent in many cases. You may have to go to work. Even if you have today off, since it’s Saturday, there are still things to do such as taking down the damn Christmas tree and tossing a tangled jumble of lights into the closet. Today, the holidays are officially over and the world is obligated to get back to the hectic rat race it left back in November. What will we do, however shall we survive? Fortunately, I have some solutions.
Stay warm.
I am amazed that, every year, people are severely crippled or die due to exposure. I’m not necessarily talking about homeless people, either, though that’s definitely a problem. People who know better and have sufficient means to protect themselves seem to hit January and think that Spring must be right around the corner. Wrong. Especially this year. We’ve got at least three months of cold starting us out here and the rest of the year is really going to suck if you lose extremities because you didn’t take care of yourself. Gloves. Hats. Heavy coats. They’re not just for the holidays, folks. Wear them. Surviving the year starts with staying alive.
Avoid politics (and politicians) whenever possible.
This is a presidential election year and all indications point toward this being one of the most ridiculously stupid campaigns ever. This year’s politicians are totally incapable of telling the truth about anything. Some of them can’t even get their own names correct, “Ted.” The only means of survival is to shut them down, turn them off, and vote for the one least likely to behave like a complete asshole when they reach office. Even worse, though, are people who ardently, feverishly, support a candidate. They will fill your Facebook timeline with some of the most ridiculous article links ever conceived. Unfollow them. Block them if they start getting too pushy. Pay no attention to the slime oozing behind the curtain. Turn them off. Surviving doesn’t mean surrendering your dignity.
Fight terror and violence by loving everyone.
After rampant wandering politicians, the biggest threat the United States faces this year is domestic violence and terrorism. The are some very stupid people out there who mistakenly believe that hate is justified by their religion and violence of some form is an acceptable answer. Nothing could possibly be more wrong. In response to these very misguided individuals, we can have only one response: love everyone. We really shouldn’t be threatened with violence or terrorism to do this, but if we want to shut down our biggest threats to national and personal security, loving each other is our only choice. That means loving each other regardless of religious affiliation, or race, or sexual orientation, or marital status, or whether they watch Fox News. The Beatles gave us the answer long ago: All you need is love.
Pay cash, save as much as possible.
We’ve been monitoring comments by different economists all year and, while they rarely agree on anything, it seems rather certain that we’re heading toward yet another global recession. Blame China. No, it’s not all their fault, but they make a much-too-obvious scapegoat. This is not the year to be running up a lot of unnecessary debt, especially not high-interest credit card debt, which is never a good idea in the first place. This year, when Samuel L. Jackson asks, “What’s in your wallet?” the answer needs to be, “Cash.” With a recession looming, I wouldn’t even trust banks enough to use a debit card. Sure, it’s not a convenient approach by any means, but it could save your ass when the next recession hits. Surviving means save as much as you can, keep as much as you can out of the hands of big banks.
Take more pictures: hire a professional.
For all the talk about Instagram and other online photo sharing applications, the number of good photographs, the ones worth handing down and saving for future generations, are declining. Why? Because you’re not paying for them. You’re taking lousy selfies instead of hiring a professional and what you’re getting in return is just digital trash. 98% of the photographs taken with cell phones are not worth preserving. Sure, our services are not inexpensive, but the value of a professional photograph grows with time, unlike the garbage on your phone that can disappear in an instant if someone spills a glass of water. Having professional, printed photographs are the best way to preserve your memories.
I can’t promise anyone a good year. There are a lot of obstacles that, quite honestly, have me a bit frightened. We cannot see the future, but we can prepare for the most obvious possibilities. Be safe out there, kids. Love each other. Spend wisely. Book your photo session now. Surviving 2016 doesn’t need to be difficult; let’s do this together!
Share this:
Like this: