Getting 10,000 listeners for a free podcast novel is a lot easier than selling 10,000 hardcover novels at $25 a pop. —Jeremy Robinson
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Everyone was so sure that hardcover books were all but extinct. They were wrong.
My favorite people all read. A lot. The smartest people you’ll find are avid readers. The richest people in the world always have a book handy. People who don’t read regularly don’t just bother me, I find them quite frightening. Interestingly enough, I have found that those who have no hardcover books on their shelves seem to have the hardest heads, least likely to be open to information, creativity, or anything new.
For the past several years now, we’ve been told that hardcover book publishing is all but dead. Sales numbers supported that claim. E-readers were everywhere for a while, and it wasn’t all that unusual to see them on the bus, or the train, or at the local coffee shop, typically in the hands of someone young, hip looking, and wearing earbuds to avoid conversation or interruption. Going digital seemed like the environmentally friendly thing to do, too; more books could be published without killing thousands of trees. Going digital also meant one could carry multiple books with them without suffering the weight of an overcrowded bookbag. The whole premise sounded good, and to some degree still does.
What any avid reader will tell you, though, is that while digital publishing does have its advantages, there’s still nothing like the feel and pleasure of holding a real, hardcover book in your hands. We’ve always known that. We might give e-readers a try, and there are moments when they can be quite convenient, but we always come back to hardcover books because holding that physical tome of paper and ink is almost as much a part of the reading experience as is the story enclosed in the book’s pages.
Now, here’s the surprise: Hardcover books are coming back, both in terms of what is fashionable as well as hard sales numbers. The numbers are not huge, yet, according to Publisher’s Association; some $50 million or so out of a $7 billion-plus market. At the same time, though, digital publishing took a similarly-sized downturn. Put the two together and one has to optimistically consider this a trend.
Oh, and on top of that, the British bookseller Waterstones stopped selling e-readers, converted the shelf space to hardcover titles, and saw a five percent increase in sales! Considering the complete demise of Borders books, and how other booksellers have struggled, one has to wonder if perhaps those in charge of such operations might have given up a bit too quickly, tossing in the towel without putting up a sufficient battle.
What has pushed the trend back toward ink-on-paper books? Some point to an increased popularity in lifestyle titles such as Andrew Weil’s Spontaneous Happiness and Dave Ramsey’s The Total Money Makeover. The popularity of coloring books among young adults hasn’t hurt sales, either, though that hardly counts as a literary genre. Ultimately, what has brought us back to the hardcover is emotion and practicality. We love our books. We love how they feel in our hands. We love turning down pages. We love decorative bookmarks. We love that ability to make sure everyone sees the dust jacket so they know what we’re reading.
We’re also more keenly aware of the shortcomings of e-readers. The portability is great for the first couple of hours, but battery life is limited and no one likes to be tethered to a wall outlet while they read. Environment is a problem, too. Too much or too little sunlight and you can’t see the screen, and the quickest way to ruin an e-reader is to take it into the kitchen while you’re cooking. Drop your Kindle? Sorry, you’ll have to buy a new one. Set the reader too close to anything magnetized and you lose your entire library.
Books are back. We’re not really surprised, are we? While this does not necessarily mean brick-and-mortar bookstores will return in the fashion we once knew, we can be certain that hardcover books are not going to disappear anytime soon. Probably never. Real readers know this. We love our books.
Drug Policy Fails Again
Caffeine. The gateway drug. —Eddie Vedder
We’ve known for some time that our nation’s drug policy is out of whack, but now we see other negative aspects affecting a broader range
I should probably clarify, since this article is likely to catch the attention of someone somewhere in the bowels of law enforcement: Neither of the pictures shown here depicts a person smoking any illegal substance. I do not have such a photograph anywhere in my catalog. While I’ve known, and continue to be closely acquainted with, a large number of people who do engage in the use of inappropriately controlled substances, I am too keenly aware of colleagues who have photographed such only to have members of law enforcement come along and confiscate all their equipment and computers as “evidence.” While such contrived bullying is remedied in court, I can do without the disruption.
That being said, imagine a world where no creative person ever consumed any form of drug. Music from the 50s onward would be dreadful. Art from at least the 18th century forward would be flat and meaningless. Literature is a little more difficult to track, but certainly from the 1930s and beyond drugs participated heavily in the creative process. Drug use among creatives spans centuries, not decades, and one can make a reasonably accurate argument that much of what we know as fine arts would either not have existed at all or, at the very least, would not have been of equal quality were it not for the influence of various substances along the way.
One might think that our nation’s brief period of alcohol prohibition, from 1920-1933, would have taught us that outlawing popular mood and personality altering substances doesn’t work. Everyone gave it a valiant try, but it failed. The difference between then and now is that, upon recognizing the failure, the law was not merely changed, but the entire Constitution re-amended. For some reason, however, our current crop of politicians have yet to learn that lesson, even though reversing the failed drug policies of today would be much more simple.
As a result, the New York Times reports this morning that mandatory drug-testing is making it difficult to find employees. One employer recounted an instance where hundreds of people were attending a job fair the company was holding. When the company announced that all new hires would have to pass a drug screen, over half left. Mind you, that doesn’t mean they couldn’t have passed the piss test. Of the 9.1 million employment mandated drug tests administered in 2014, only 0.38 percent came back positive, the greater majority of those being for casual marijuana use. Drug testing does not increase productivity or make people more creative. If anything, workplace drug tests are a complete waste of both time and money.
What is mystifying is that while none of this is new information, we still have not done anything on a federal level to solve the problem.
Okay, I’ll admit, the past 12 years the U.S. Congress has failed to solve any problems, so we already know where a great deal of the bottleneck is.
Still, given the travesty of marijuana-based mass incarceration, and the numerous studies showing that marijuana is less dangerous than alcohol, one would think that we would have more than two states who have completely legalized the drug, and more that would have adopted a more sensible approach to other drug use. Can someone explain to me why we’re still putting up with this bullshit?
I could post pages upon pages of facts and figures regarding the failure of our current drug policy, but what has to happen is for people to get behind a sensible replacement; something that would address legitimate problems without making criminals of a third of the population (higher if you’re black or Hispanic). Here’s what a reasonable drug policy needs:
There is no excuse for us continuing to support such an obviously failed prohibition policy. Change only happens if we make it happen. Tell your legislator now. We need a better drug policy.
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