As long as I can still be on my own and do my own thing and be working full-time, it’s great. —Marian McPartland
Many photographers want to work full time. What stops them, though, is more than just attitude
I was one of the lucky ones. For almost 20 years, I was paid exclusively for being a full-time photographer. I was fortunate to have an exciting job, in exciting locations, with expenses paid, insurance, vacation, and a 401k. I was one of the few.
One can work full time at being freelance as well, but the pay is rarely equivalent to a full-time salary and the benefits are almost never present. Making it as a photographer in today’s world is hard work and, to a large extent, the reasons most of us need at least a part-time job escape most people. Running your own business is never easy work, no matter what field one is in. For photographers, though, the challenges are frequently insurmountable.
I came across this article on LinkedIn earlier this week with the headline, “Why Most Photographers Don’t Work Full Time.” The author is Jenna Johnson, a “community manager” at ZenPhotos.com. I was hopeful the article might have some real insight as to the problems facing freelancers. I was disappointed. Instead of a constructive, real-world look at the photography business, all Ms. Johnson presented was a bunch of emotionally-driven, change-your-attitude claptrap that offers no substantive advice at all.
Full Time Is More Like Overtime
Sure, we would all like to be employed full-time as I once was, but the number of those jobs still in existence has dwindled dramatically over the past 15 years. Many companies find that utilizing freelance talent plays better on their bottom line. They don’t have to pay benefits, cover HR costs, or even pay social security in most cases. Companies also take advantage of the fact that many photographers undersell their services and quote rates considerably lower than what the company would pay a full-time employee.
Freelancing as a photographer means doing much more than just taking and editing pictures. When we work for ourselves, we become our own HR department. We have to take care of our own insurance, our own business expenses, our own social security, and even our own equipment. We also have to do our own marketing, branding, and advertising. This is no easy job by any stretch of the imagination.
Add up all the time I spend doing market research, meeting with potential clients, marketing, handling social media, adding content (such as this article) to our website, and maintaining equipment and I can fill a 60-hour week without ever picking up a camera. I’m sorry, but a lack of confidence, treating it as a hobby, and impostor syndrome don’t even begin to factor into the challenges most photographers face.
The Real Reasons
The reasons for not being full time are draped in a reality that challenges every small business owner. We’ll keep the list brief.
- Lack of start-up capital. Being a photographer is expensive even if one is working out of their home. If one is going to be full time, however, there are numerous additional expenses that must be addressed before hanging out one’s shingle. Everything costs money and finding that money keeps most photographers from ever making the leap to full time.
- Lack of committed professional facilities. If one wants to work full-time without working themselves into complete exhaustion one needs their own studio. Cooperative studios with multiple photographers are often the best option, but without committed space larger clients such as ad agencies and real magazines have difficult taking a photographer seriously.
- Failure to understand the market. I love shooting nudes and have, on occasion, even sold a few. However, there is no realistic way, sitting here in Indiana, that I am going to earn a full-time income from that market. Every market is different and has its niches, but not every market plays well in every location.
- Not understanding the difference between marketing and branding. There are a lot of articles on marketing one’s photography business. Information that really understands branding a photography business is far less. Most photographers blow it on branding. I’ll have to write more about this later.
- Being in the wrong place. If one wants to be a full-time photographer, one has to be where there are full-time clients or at least be able to reach them efficiently. Being full time in Red Oak, Oklahoma is much more challenging than being full time in Atlanta, Georgia. If the opportunity is not there, one might need to move.
- Lack of business skills. Being a good photographer doesn’t make one a good business person. Tax and other business laws are serious and you have to do those things yourself or hire someone to do them, which is expensive.
Honest Assessment
Photographers tend to have strong egos and are not necessarily open to criticism. Many of us share those traits. Unfortunately, if one is going to succeed as a full-time photographer, we need an honest assessment of all our skills, not just photography. One can be a fantastic photographer and still fail miserably at running a photography business.
Sure, attitude is an important part of one’s success, but that’s true of owning any business. Encouraging someone to quit their day job and become a full-time photographer is irresponsible if we’re not looking at the real barriers to entry. Being full-time just doesn’t work for many people and as photography itself becomes more commoditized that opportunity shrinks even more.
We all would love to do nothing but take pictures all day. Unfortunately, that situation exists for only a handful of people. There is much more that goes into being a full-time photographer. Consider all the variables before striking out on your own. Good luck.
Morning Update: 08/31/24
Sure, we’re running a little late this morning and yes, it is intentional. I didn’t want to get up. I imagine that several other people feel the same. With the storms that went through last night and a forecast full of maybe-it-will, maybe-it-won’t scattered showers, staying in bed and cuddling with the pups seemed like the most expedient thing to do. Besides, there’s no big breaking news story this morning and nothing dramatic going on here at home. Taking the weekend a little more calmly is an intelligent move, in my opinion.
I’m missing my readers, though. They’ve disappeared. They were sitting on the desk earlier this morning when I fed the cats, and now they’re gone. They’re not behind the desk or on either side, which is the natural first place to look. I can’t imagine either of the twins grabbing them and running off with them. They’ve both stuck pretty close this morning. I’m completely mystified. Fortunately, I can get by without them for most things. As long as I’m not facing any small print, we’ll be okay. I’m pretty sure I have a spare pair around here somewhere.
One thing I have noticed more this week is how fragile my skin has become. It seems that the slightest brush against anything results in bruising, and a faint scratch is enough to draw blood. My most frequent injury comes from the dogs. As they try to get my attention to take them outside, they’ll put a paw on my arm. They’re not being aggressive in the least, but almost every time I get outside, and discover that I have blood running down my arm. I don’t feel the scratch, but it’s there and it will leave a scar. My arms are covered with them. I know this is largely a natural part of aging, with some inherited traits thrown in. Once it is cool enough to wear long sleeves, the problem with go away. The whole issue just highlights how fragile I’ve become.
Speaking of fragile, there’s an interesting story in today’s Times. It seems that the weight loss drug Wegovy reduces instances of death from COVID. Mind you, it doesn’t prevent anyone from getting the disease. However, patients who are on the drug are significantly less likely to die. The problem? No one currently understands why the drug is having this effect. Without understanding the why, it’s almost impossible for doctors to know when/if it is safe to prescribe the drug as a treatment. Studies are underway, of course, but it could be a while before any resolution is found.
Here’s something interesting. Are your kids, especially your daughters worried about getting wrinkles? Apparently, that’s a thing, and it’s causing problems. As young people, we’re talking 11- and 12-year-olds, start watching social media influencers for tips on keeping their skin looking younger, they’re inadvertently doing more harm than good. For starters, all those adult-dosed chemicals, “can actually cause premature aging, destroy the skin barrier and lead to permanent scarring.” Oh, but that’s not all. “Extensive data suggests a fixation on appearance can affect self-esteem and body image and fuel anxiety, depression and eating disorders.” As I look around and see entire generations suffering from those exact issues, I wonder if we’re accidentally dooming our kids to more problems by not teaching them to love themselves as they are.
In stranger news, an Arizona office worker was found dead in a cubicle 4 days after last scanning in. This happened at a Wells Fargo facility in Tempe. Apparently, the 60-year-old woman worked in a “less populated” area of the building. No one noticed when she didn’t scan out. No one noticed anything until, presumably, the fragrance of rotting flesh became dominant. Not even the housekeeping staff noticed. What does that say about the Wells Fargo work environment? How can someone be dead in their cubicle for four days before anyone notices? Did no manager stop to check on her? Did no one swing by to chat? This story, which is short on details, is both sad and frustrating. Corporate America sucks.
You may or may not remember hearing of a film named “The Apprentice” last May as it premiered at the Cannes Film Festival. You’ve not seen in it theaters, though, because no one in the US wanted to distribute it. The biopic of a young Orange Felon has been threatened with lawsuits by the Felon himself, which caused most companies to stay away from it. Well, that has now changed. Briarcliff Entertainment will release “The Apprentice” on Oct. 11 in U.S. and Canadian theaters a mere two weeks before the November 5 election. We already know that the film is not flattering to the Felon. The question is whether it might sway any voters at the last minute. I certainly don’t think it will affect his base, but it definitely could influence those waiting until the last minute to make a decision.
Then, there’s the delightful fact that Brazil is now blocking access to the entire X (formerly Twitter) platform. A Brazillian judge has ruled that the platform is spreading unchecked misinformation. Elon Musk, surprising absolutely no one, has balked at the order to provide some oversight. In my slightly elevated opinion (I elevated it myself), this is a win for people in Brazil. No one needs X in its current chaotic form. There’s no way to rely on anything posted there. Scams, fakes, and stolen accounts are all over the platform and Musk, screaming about freedom of speech, refuses to do anything about it. Intelligent people are using @Threads instead.
If you have time for a slightly longer read, Jennifer Szalai takes on the question of whether the Constitution is a danger to itself. While we necessarily worry about Project 2025 and what it could mean if Republicans get the presidency or a congressional majority, Szalai finds that some of the biggest issues that could end democracy as we know it lie within the Constitution itself. If you have a spare six or seven minutes, it’s well worth taking a look.
Of course, college football starts today. I’m going to try and watch as much of it as I can. What that actually means is that I’ll most likely catch 10-15 minutes here, a quarter or two there, and the rest will be game highlights after the fact. It takes an incredibly good football game to keep me awake for four quarters and this early in the season, few of the games are ever that good. I’ll give it the ol’ college try, but be aware I slept through a lot of college, too.
I’m trying to not let the gray skies dampen my mood this morning. The disappearance of my readers still has me mind-boggled, though.
Maybe more coffee will help.
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