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Monday Morning Update: 11/11/24
November 11, 2024

Not Hiding Anymore [2008]

Sunday wasn’t a bad day, as things go. I felt decent enough to finally finish Tony’s pictures. It only took me three weeks, which isn’t a record but is still embarrassing. I’d say I can relax now, but there are still pictures from my last trip with Jen that I’ve not yet touched. This puts me in the position of having to ask myself if I’m as ready for a comeback as I thought I was. The answer, most likely, is no. I may never be ready for a complete comeback, which makes me incredibly sad.

Fortunately, G was here to keep my spirits up. He was in a fantastic mood yesterday, joking around, actually being nice to his sister, and talking up a storm. His frequent visits to my room kept me on my toes as his conversations always require me to completely stop what I’m doing and listen carefully to what he is saying. If he can get a zinger in about how old I am, he doesn’t miss it. At the same time, he’ll swing on a tree branch and laugh just like he did when he was six. It’s impossible to be down when you’ve got someone who can consistently make you laugh.

Kat came home and spent the night. As far as I can tell, she seems to have slept well. Her difficulty breathing is still obvious, though. I don’t know what her plans are for today, but I hope they include plenty of time for her to sit or lie down and recover. Kat tends to push herself; something she’s always had to do. Breaking that habit, and giving herself the space and time to fully recover is not easy for her. She wants to be up, taking care of things, moving around, and working. Right now, though, she needs to not do any of those things.

I tried watching the Colts game but turned it off and took a nap after Flacco threw two interceptions in the first quarter. That was enough to tell me that they were going to lose. I have a difficult time believing that there’s not a better QB sitting around somewhere in the NFL universe. And while Coach Stenchen is apologetic, I think Kenny Moore II, who caught an interception in the second half, is more in touch with what’s actually happening with the team. This is what he said in the locker room after the game:

“I don’t think everybody is working as hard as possible, and obviously it’s showing. I’m not the type to sugarcoat it, honestly. I don’t think the urgency is there. I don’t think the details are there. I don’t think the effort is there, and I don’t see everything correlating from meetings to practice to the games, and it shows. We have to look ourselves in the mirror and ask ourselves how bad we want it.”

“The thing that’s frustrating is we’re letting things leak into another week. To go out and make the same mistakes over and over—that’s what drives me insane as a player and individually. We are in November and I don’t see us making that jump from September to November. I’m seeing the same things. We just have to start addressing it and not sugarcoat or beat around the bush. I think that’s what we are lacking and year-to-year it’s the same thing.”

Holy shit. I hope Stenchen ponders on Moore’s words a bit this morning. I understand that there was some booing going on during yesterday’s game. We can’t let that get started here. Chicago fans are booing the Bears. Jets fans are being merciless when the team plays at home. We don’t need to be like them, but the Colts need to step the fuck up and show us they’re worth those million-dollar salaries.

There were some other really tight games yesterday. The Chiefs, in all honesty, should have lost yesterday’s game against the Broncos. Blocking that last-minute field goal saved their ass, but the fact remains that Kansas City played a lousy game. The same applies to the Lions as kicker Jake Bates made a 52-yard field goal at the last second to win the game against the Texans. Again, they should have lost. QB Jared Goff threw five interceptions! You don’t deserve to win when you’re playing that sloppily. Russell Wilson’s TD pass to Mike Williams lifted the Steelers over the Commanders 28-27, but the young Commanders were arguably the better team. This time next year, I expect it to be Washington who’s running roughshod over the division.

I’m not seeing a lot of news this morning that’s worth talking about. 25 of the Escaped Monkeys of 43 were Captured in South Carolina. And, somewhat hilariously, Mattel Mistakenly Listed A Porn Site on the Packaging for ‘Wicked’ Dolls. Oops!

What’s important is that today is Armistice/Veterans Day, one of the most increasingly forgotten holidays on the calendar. I came across an opinion piece by Vietnam vet Frank Lennon in the Providence Journal. The article is behind a paywall that’s difficult for anyone outside of Rhode Island to justify. So, let me quote a significant portion of that article for you here.

While looking up the 1924 Armistice Day information, I came across another event from that year that was pivotal in the history of how we treated our veterans. It was the passage of legislation providing Bonuses to WWI veterans.

After the euphoria of our victory in World War I died down, many veterans went through hard times. Most were disillusioned, because our government, and society at large, left them to fend for themselves. Adequate health care was beyond the reach of many, especially for “shell shock” – what we call PTSD today. Others found it difficult to find a job.

These problems were exacerbated by the Great Depression at the end of the 1920s. The already high unemployment rates among veterans increased. Vets competed for the few available jobs with civilian workers – many of whom had done very well during the way – while “our boys” got by on the pittance that Uncle Same paid them.

In 1924, Congress tried to redress some of this disparity through the World War Adjusted Compensation Act. It gave bonuses to all enlisted personnel who had served during wartime, with the amount based on each individual’s service time. There was an additional payment for overseas service.

The catch was that these bonuses were paid in the form of certificates, not cash. They functioned like insurance policies, and although they did accrue interest, veterans could not redeem them until 1945.

Rendered desperate by the Depression, veterans asked Congress to modify the law to allow the certificates to be cashed out immediately, when the need was most dire.

In May 1932, WWI veterans organized a march on Washington. At least 20,000 (and perhaps as many as 40,000) veterans, their families and supporters set up camps and occupied buildings in various locations in Washington. The largest camp was a shantytown on the Anacostia Flats across from the Navy Yard. They called themselves the BEF – “Bonus Expeditionary Forces,” a play on AEF, the banner under which most of them had fought during the war.

On July 28, 1932, the attorney general ordered their eviction. Washington police fired at the protesters, killing two veterans. President Herbert Hoover then ordered the Army to clear the campsites and move the protesters across the Anacostia River.

The troops advanced with Tanks, fixed bayonets and tear gas.

You might be surprised to know that Gen. Douglas MacArthur led the troops in this confrontation, along with his aide, Maj. Dwight D. Eisenhower. The commander of the tank contingent was Maj. George S. Patton.

Despite specific orders from Hoover not to cross the bridge, MacArthur pressed on to the camp on the far side. (Perhaps a harbinger of things to come?)

The camp still held about 10,000 people. Tanks and tear gas drove out the Bonus Amer marchers, their wives and their children. Their shelters and belongings were burned. Injured civilians overwhelmed D.C.’s hospitals.

Chillingly, the Army deemed the exercise to be a success. The Bonus Army was gone.

The press saw it differently. The Washington Daily News called it “a pitiful spectacle” to see “the mightiest government in the world chasing unarmed men, women, and children with Army tanks. If the Army must be called out to make war on unarmed citizens, this is no longer America.”

And we thought being spit upon was as bad as it could get?

Throughout the 1930s, the strength of our military reached frighteningly low levels, and little if any emphasis was placed on veterans issues.

Then Pearl Harbor happened, and all of a sudden the military became important again. After the war ended, we could not do enough for our veterans. The GI Bill ensured that post-WWI problems would not be repeated. In the late 1940s and early 1950s, respect for veterans reached an all-time high.

Unfortunately, it took another all-in world war to make that happen.

…

About 25 years ago, Ge. Bernard Rogers, former Army chief of staff, made a very interesting point about the unique nature of military service in our society.

“A doctor contributes to his patients; a priest to the members of his parish; a lawyer contributes to his clients; a politician to his constituents. But those privileged to wear our nation’s uniforms belong to a profession in which every member, every day, makes a contribution – no matter how small – to every citizen of this great land.”

Those are words we should take to heart on this Veterans Day.

I concur. And as I consider how the president-elect is setting up his administration, with emphasis on “rounding up” immigrants and “making the country great,” I fear we will see repeats of Hoover’s disastrous orders. If MacArthur, Eisenhower, and Patton weren’t strong enough to stand up to illegal presidential orders, do we dare think that anyone in today’s Pentagon would respond any differently?

This is why I worry. This is why I am committed to being a safe person, a reliable resource, for anyone being assaulted by any portion of our government or the ridiculous laws it may pass.

Pass me that coffee pot. I need a refill.

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Morning Update: 10/21/24
October 21, 2024

Twenty Years Ago [2004]

Did anyone really want to wake up early this morning? I might be tempted to call you a liar if you say you did. Another Monday starts another dry week. Temps today are warmer than usual—plenty of sunshine. There’s rain to our west, but there is little chance of it surviving long enough to even give us a sprinkle. Leaves on trees are about as colorful as they’re going to get this year. And you still have to work.

On the positive side of things, G made it back to Indiana last night. We’ll see him after school and I’m looking forward to his chatter, assuming he’s not completely exhausted. The animals will be happy to greet him, too. His absence has made quite a difference in how everyone behaves.

Kat’s car started throwing codes at her over the weekend and one of them is potentially bad news: The battery pack is dying. She’ll have to take it to a dealership to find out if they can replace single cells in the battery pack or if the whole thing is dead. She was planning to buy another vehicle in January. Having to do so now would be a tremendous hit to finances.

At least yesterday had some interesting football. We’re at that point in the season where injuries are causing good teams to struggle. The Colts managed to beat the hapless Dolphins, 16-10. It wasn’t a terrific game for either team and for a moment in the fourth quarter, it looked as though Miami might mount a comeback. Chiefs beat the 49ers, 28-18 in a Super Bowl rematch that, if we’re honest, was totally disappointing. Statistically, Mahomes is having his worst year ever. San Francisco is struggling to field a healthy team. That the Chiefs are now 6-0 speaks to how good the team is and how lousy the league is at the same time. A late field goal allowed the Lions to give the Vikings their first loss of the season, 31-29. Both teams are playing surprisingly well for the first time in decades. They’re going to make the playoffs interesting. After so many tight games yesterday, can tonight’s games be anything but disappointing? Ravens play the Bucs in Tampa and the Chargers travel to Arizona to take on the Cardinals. Baltimore and LA are the favorites, but this could be a real snooze fest.

The exciting news comes from the WNBA where the New York Liberty won their first title over the Lynx, 67-62 in overtime. Of course, it’s the WNBA so the officiating is being blamed for affecting the outcome of the game. Still, it was one of the most exciting basketball games we’re likely to see this year. The men will have to actually work hard for once if they want to be as entertaining.

And, because we’re in that time of the year, there’s baseball news worth mentioning. It will be the Yankees versus the Dodgers in the World Series. Again. This is the 12th time the two teams have met in the World Series, going back to 1941. The rivalry is almost as old as the leagues. Jet lag plays a strong role in how the visiting teams play. If you can stand to watch baseball on television (I can’t), this could be a decent series.

The rest of this morning’s news is boring by comparison. Here are a few headlines.

I’d list more, but you might fall asleep reading them.

Sunrise is sneaking up on us. I suppose it’s time to start looking around for something that resembles motivation. Maybe I’ll find it under the covers.

Or in another cup of coffee.

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Morning Update: 10/14/24
October 14, 2024

Concerning Beauty [2009]

What a difference a day makes; twenty-four little hours. Fall break is over, but that doesn’t mean both kids are heading back to school. G will be in Florida until next Sunday. They arrived yesterday without incident. He told Kat that he didn’t see “that much” damage. That means the biggest danger he’s likely to face down there is ‘gators. I was so concerned about the storms that I didn’t think to warn him about the giant reptiles and their ability to hide in seemingly harmless bodies of water. So, now I’ll worry about getting him back in one piece.

Yesterday involved a couple of interesting conversations with Tipper as well. Since G won’t be here to take the bus with her in the morning, we gave her a can of pepper spray to carry. That required plenty of instruction and warnings against spraying it into the wind. She has to turn it in at the school when she gets there and pick it back up before heading home. We’re hoping she never has reason to use it, but statistics say she will. There was also a conversation about mammograms that Kat fielded beautifully. A friend of Kat’s discovered last week that she has breast cancer. As we were discussing that, Tipper asked about “that thing that squishes them.” Kat was straightforward but gentle in her wording. We’ve had too many friends diagnosed with various forms of the disease this year to ignore the questions.

Then, it had to turn around and get cold. The wind was strong yesterday as the cold front moved in. By this morning, the thermometer was reading 48 degrees. No, it’s not really cold, but we’ve been accustomed to 80-degree days for so long that the contrast feels dramatic. Today’s high won’t get above 60 and by Wednesday, there’s a decent chance of frost. I’m avoiding getting the heavy coat out just yet, though. I layered a hoodie with my lightweight jacket when I took the dogs out this morning. While I’m ready for fall, I’m not ready for the added pain that comes with the cold.

I’m a little pissed that the NFL wouldn’t let me watch the Washington/Baltimore game on Prime yesterday. For some stupid reason, it was blocked here. I never have understood the NFL’s blackout policies. They don’t make a damn bit of sense. Baltimore ended up winning, 30-23. But hey, the Colts won over the Titans, 20-17! That’s more of a comment on how poorly the Titans are playing than anything special the Colts did to win. The game could have gone either way. There were a couple of absolute routs. The Lions completely crushed the Cowboys, 47-9. The folks in Dallas need to be ashamed of that performance and should probably give ticketholders their money back. Steelers whomped the Raiders in Vegas, making those overpriced tickets seem ridiculous. And what the Bucs did to the Saints was anything but holy, taking them out with a score of 51-27. The Bills take on the Jets tonight and if Buffalo doesn’t win by at least two touchdowns I’ll be shocked.

Sadly, not everything is fun and games. Reuters is reporting that the US is sending to anti-missile system and troops to Israel. You read that correctly. We’re putting boots on the ground in an escalating war that has no equitable outcome. This comes as Israeli Energy Minister Eli Cohen accused UNIFIL peacekeepers in south Lebanon of being a “useless” force. Why? Because they won’t brutally slaughter every person they encounter? This has seriously become the most disgusting war of our lifetime.

China’s acting like a jackass as well. China sent 125 military aircraft in exercises aimed at Taiwan in a single-day record, Taiwan says. Taiwan is holding firm to the belief that China had “no right to represent” the island. Should China get too aggressive, both Japan and the US are likely to become involved. China should stop and consider that outcome for a moment. Japan hasn’t been involved in any conflict since WWII. We wouldn’t let them. Now, China’s aggression against Taiwan is also a threat to Japan. Don’t expect Japan to play nice. They’ve been waiting.

Daron Acemoglu, Simon Johnson, and James Robinson win the Nobel Prize for Economics. They studied what caused some countries to succeed while others failed. The question is whether anyone outside of the Nobel Committee will pay any attention to their findings.

Indigenous Peoples Day hits a bit differently this year as many tribes are pushing people to get out and vote. In 2020, tribal voting is what pivoted Arizona for Biden. This year, the effort to get indigenous people to vote is even stronger and there are several states in which a strong turnout could cause a decisive difference.

Meanwhile, research is now saying that Columbus was a Sephardic Jew from Western Europe. I’m not sure that has any bearing on the fact that he was a murderous SOB. I’m willing to forget he ever existed.

There’s some other stuff. Meteorologists are facing harassment and death threats amid disinformation about the recent hurricanes. Why? Because people are fucking stupid and believing GOP lies. Fisher-Price Recalls 2 Million ‘Snuga Swings’ After Five Infant Deaths. The US Consumer Product Safety Commission isn’t all that convinced that the recall will do any good. And you should Stop Carving a Hole at the Top of Your Jack-o’-lantern. Unless you have squirrels, in which case it really doesn’t matter because they’re going to eat the damn thing anyway.

If that wasn’t enough, it’s Monday. Not a damn thing we can do about that.

Perhaps, more coffee.

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Morning Update  /  Personal
Morning Update: 10/13/24
October 13, 2024

The Start of Something Beautiful [2009]

Perhaps I’m simply too messed up to have a good day. I’m sitting here this morning, my head whirling to the point it’s painful, having trouble putting words together. There was nothing inherently wrong with the past 24 hours, but I can’t say I enjoyed them. The dogs were snuggly, the cats were cuddly, and we spent plenty of time together, but the day ended with me feeling empty and alone. Tipper had a fun date at the movies, Kat had a strange reaction to some mystifying dreams, but you’ll have to ask her for details because I’d get it wrong. There was absolutely nothing about the day that justifies being upset, but yet, here I am, feeling somewhere between pissed, for no good reason, and sad. Fortunately, Hamilton is keeping his boopable nose at the ready.

Football was either chaotic or a complete blowout. OU left all their talent and skill on the North side of the Red River as Texas whomped ’em, 34-3. The Sooners never really showed up for the game, which is a familiar frustration. It was a sack on a two-point conversion attempt that caused Purdue to lose to Illinois, 49-50. The last two minutes of that game were pure chaos and made my head hurt. But then, that happened a lot yesterday.

Did you see that South Carolina/Alabama game? There’s little question that SC was the better team for the majority of the game. Yet, after a bizarre fourth quarter, ‘Bama came out on top, 27-25. My opinion: ‘Bama should not get a poll bump off that win. They were sloppy the whole game. They got lucky.

Similarly, how the hell did Oregon beat Ohio State, 32-31? Oregon QB Dillon Gabriel is getting a lot of the credit, and there’s no question that his fourth-quarter play was impressive. Still, Ohio State made far too many errors in judgment and the result was a loss that should have been a win.

Tennessee whooped Florida, 23-17, in a game that ended closer than it should have. I think it is right to question whether Florida came into the game already mentally exhausted from the week’s storms around the state. Give Florida a normal week and I think that game ends differently.

Notre Dame QB, Riley Leonard, was showing off yesterday. He had three TD passes and ran for a fourth as Notre Dame put the hurt on Stanford, 49-7. Stanford looked weak, though, and played weaker. This was an easy win for ND. I’m not impressed.

Oh, in case you thought last week’s Vanderbilt win over Alabama was a fluke, they beat a strong Kentucky team yesterday, 20-13. Everyone left on Vandy’s schedule best sit up and take notice. No one is going to run over this team easily.

IU and Oklahoma State had the week off. IU hopefully used the extra time to prep for a Nebraska team that’s better than their win/loss record indicates. Oklahoma State is stuck with a Friday game at BYU. Don’t expect that one to go well for the Cowboys.

Poor Purdue is stuck with Oregon next week. That’s gonna hurt.

We’re hitting that point where those silly nonconference games that padded records at the beginning of the season become meaningless. This is where the real teams step up and find ways to win. Mettle gets tested. Talent shines through. Upsets happen. Hang on to your hats, this ride could get wild.

Today’s pro games are… up for grabs. Tennessee is favored, barely, as the Colts head to Nashville. This game probably comes down to who’s healthy and who isn’t. Neither team is all that impressive. The Washington/Baltimore game could be interesting. Oddsmakers are giving Baltimore the edge but I think they could be short-selling a Washington team that plays damn well when inspired. The cheap tickets at Allegiant Stadium are going for a league-high $254 as the Raiders take on Pittsburgh. Anyone who pays for those tickets is likely to be disappointed. Bookies have the Steelers by a field goal. I think it could be much more than that.

Ugh. My head hurts. Maybe I should eat something. I have low expectations for today, though. Perhaps I’ll just go back to bed.

I need this funk to go away. Bring on the coffee.

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Morning Update: 10/06/24
October 6, 2024

That Thing You Do [2008]

Have you ever tried finding a big, black dog in the dark? Hamilton damn near took me out at the knees this morning because I didn’t see him coming. The sky was so bright that it almost felt as though the constellation Orion was trying to slap me in the face. That resulted in heavier-than-usual shadows into which our lab/pit mix disappeared. Belvedere was waiting patiently to come back inside. I whistled for Hamilton and didn’t see him. I whistled a second time, no obvious response. I was in the midst of whistling a third time when wham all 76 pounds of dog hit me. He almost made me spill my coffee!

If that’s the way today is going to behave, I’ll just go back to bed now. Yesterday was strange without Kat or Tipper here. Tipper is spending the weekend with a friend to avoid the noise from the races at IMS. Someone needs to tell the racing industry that scheduling an eight-hour race to start at noon in October is a bad idea. It was dark by the time the last laps were completed. The oval at IMS isn’t lit (only the dirt track has lighting). See how that might cause some problems? There are shorter races today, but they’ll finish by mid-afternoon. Oh, and in case you were wondering, Keanu Reeves spun out at Indianapolis Motor Speedway in his pro auto racing debut. Running in circles is more difficult than it looks. Some of you could give lessons.

The only news that isn’t a re-hash of the week is that Tropical Storm Milton has formed in the Gulf of Mexico and could intensify to hurricane, threatening Florida. This morning’s map looks like this:

At this time, Florida is taking most of the impact. South Georgia, especially South of Savannah, will see heavy winds and rain. While this model shows the Carolinas missing out on the worst of the storm, stay aware that a lot could change between now and landfall later this week. Storm surge will affect both the Gulf and Atlantic coasts. This is not the last storm of the season, and anyone living in these areas would probably do well to plan a long vacation elsewhere.

Hurricane Helene is causing some unique problems. False and misleading claims about Hurricane Helene are spreading about the storm and recovery efforts. What is especially concerning is that these factless claims aren’t just coming from Russia and Iran. The people who say they want to lead us for the next four years are doing far more damage! In addition to the Orange Felon, who lies every time he opens his damn mouth, Elon Musk, North Carolina’s lieutenant governor, Mark Robinson, Conspiracy theorist Alex Jones, and Rep. Marjorie Taylor Greene, R-Ga. are among the worst spreaders of misinformation. These lies reduce the ability of people on the ground to address the many problems. Don’t spread them. Don’t share them. And tell those who do that they need to fuck the hell off.

The worst fallout from the hurricane is in western North Carolina, but at least five other states are grappling with their own intractable problems. Now, with a second hurricane potentially coming right back in on top of them, the rush is on to find as many people and secure as much shelter as possible. What doesn’t help is the fact that Homeowners hit by Hurricane Helene face the grim task of rebuilding without flood insurance. Who in Western North Carolina thought they’d need flood insurance? Not many. Now, with supplies already in high demand, those same residents have to prepare for the reality that, at the very least, they’re going to get hit with more rain.

Be thankful if you are safe enough to indulge in distractions such as football. Yesterday was a day full of chaos among the top 25, and there were plenty of surprises elsewhere as well. The big one making headlines this morning is Vanderbilt knocking off number-one-ranked Alabama. I hadn’t planned to watch this one because, under normal conditions, why would you? ‘Bama always routs Vandy. Even when a score popped up showing Vandy in the lead, I falsely assumed the Tide would come back and win. Didn’t happen. Alabama got beat up and this could be a game-changer for the rest of the season.

#4 Tennessee fooled around and lost to Arkansas, 14-19. The problem here wasn’t that the Razorbacks are any good, they’re not. The Vols were sloppy, undisciplined, and made one mistake right after the other. It hurt to watch this game, especially in the fourth quarter. I should have gone on to bed.

What was fun to watch was the way that Texas A&M knocked the wind out of #9 Missouri, 41-10. Missouri was never in this game. A&M was on point, avoided making too many mistakes, and even blocked a field goal in the final seconds of the first half. I never have liked Missouri, so this game had me smiling a lot.

#11 USC played sloppy ball and lost to Minnesota, 24-17. This didn’t have to happen. USC should have won this game. That game-changing interception? Everyone saw that coming. USC’s ball handling sucked the entire game (double-entendre intentional).

This could be the year we see a number of teams who are traditionally underdogs rise and beat the living hell out of long-standing powerhouses. One of the stats I’m finding impressive is that both Army and Navy are now 5-0. Do you know the last time that happened? 1946! While we might question the toughness of their schedule, the military service schools don’t normally field teams this good. Good players go elsewhere. This is going to make the upcoming Army/Navy game on December 14 more watchable than normal.

And who the hell thought IU would be the first bowl-eligible team this season? They extended their winning record to 6-0 yesterday by running right over Northwestern, 41-24. The win makes the Hoosiers the first bowl-eligible team in college football. Who had that one on their football bingo card? Anyone? I’m not sure Bloomington was ready for this!

Folks in West Lafayette are questioning Purdue coach Ryan Walters’ decision to fire their offensive coordinator leading to yesterday’s 52-6 beat down at the hands of Wisconsin. There are plenty of excuses and attempts to explain the move, but who the fuck does this in the middle of an already-questionable season? Yesterday’s loss showed a complete lack of leadership from the sideline. This team has the talent to be winning. The coaching staff needs to step up and earn their ridiculously high salaries.

The chaos could continue today in the NFL. The 2-2 Colts are barely a favorite over the winless Jags. With QB Anthony Richardson out, and Jacksonville really needing a win, I don’t see this one ending well for Indianapolis. I doubt I’ll watch more than the highlight reel. There are plenty of opportunities for other upsets in today’s schedule, so watch where you place that dip while you’re watching the game. No one wants ranch dressing all over the carpet.

Does anyone else have problems with their bones randomly hurting for no obvious reason? Just me? Okay, I’ll deal with it. Now, where’s that Tylenol bottle?

Make the coffee strong this morning, folks! This could be the start of an interesting week.

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Morning Update: 09/17/24
September 17, 2024

COVID Edition, Day 3

On Point [2013 original with AI background]

Everyone is home today. G hasn’t tested positive, yet, but he’s not feeling great. We’re keeping him home out of an abundance of caution to prevent any further spread. Tipper is feeling better and may be able to go back to school tomorrow. Kat seemed better yesterday, but I was already asleep by the time she got home last night so I don’t know how a full day of work affected her. I still feel like absolute shit. How bad is it? Hamilton, the dog who hates to snuggle, snuggled as close as he possibly could last night. I’m worried I may be dying.

Fortunately, there’s not really much in the news worth your time. There’s a lot of blabber about this, that, and some other thing, but none of it is going to directly affect your life in any way today. Breathe deep. Let it go.

I do find it interesting that the KC Chiefs dumped Tight End Peyton Hendershot yesterday. The IU grad wasn’t even suited up and playing last week when he shoved a Baltimore Ravens player on the sidelines. That earned the Chiefs a $100,000 fine. We’re assuming this is behavior he learned during his previous stint with the Cowboys. Such nonsense isn’t tolerated by Andy Reid & Co.

Ohio is having to assign state troopers to protect schools in Springfield due to the overwhelming number of threats. This is beyond ridiculous. Anyone who thinks there’s a shred of truth to the myth of Haitian immigrants eating pets is a moron. Anyone who would threaten to harm people because of that myth needs to be locked away in an asylum.

Houston got an unexpected jolt yesterday when a car ran through a fence and hit a valve on a gas pipeline, resulting in a massive explosion. The fire didn’t even think about dying down until early this morning. Hundreds of people had to be evacuated, and if you’ve never been trapped by a gas leak (I have), I gotta tell you it’s a harrowing moment of wondering whether it’s safe to move. Of course, the dude in the car was incinerated.

Oh, here’s a fun conversation to have with someone. A New York woman is challenging Miss America and Miss World rules banning mothers from beauty pageants. Now, this should raise at least a couple of arguments. The first one that comes to mind is why the fuck are we still having fucking beauty contests? The fact that any part of our society is not over the whole concept of comparative beauty is disgusting. The second conversation is the entire topic of single mothers who have never been married. This is a social thing, not a moral one. Quite honestly, I don’t have a problem with it. If you’re going to insist that everyone carry their baby to term, then you have to support them once the kid is here, not block their access to scholarships.

If you’re feeling really brave, jump in on the conversation about how pregnancy affects a woman’s brain. Mind you, this is real science, not hyperbole. We’re better understanding the adjustments the brain has to make to support the growth of a fetus and the stress it places on a woman’s body.

Speaking of births, today is my eldest son’s 33rd birthday!! I doubt anyone who knows him reads this, though. I’ll have to say something on Facebook to get him some attention.

I think this is about all I can handle this morning. The twins have been trying to help me type since I sat down at the desk. The dogs are ready to go out.

Don’t forget to drink your coffee, by the way. A new study suggests that drinking coffee offsets the negative effect of sitting on your ass all day. Mind you, it’s still theory at this point, but why take any chances?

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Morning Update  /  Personal
Morning Update: 09/08/24
September 8, 2024

Nothing But Trouble [2011 original with AI background]

Yesterday was a good day to stay indoors and watch football if you could. I laid down a little after 4:00, thinking that Iowa was going to run over Iowa State (they didn’t) only to be awakened around 6:00 by kids complaining that the power was out. At first, Kat thought it might be a billing problem. AES has been transferring over to a digital payment method this week and not everything has gone well. As it turned out, though, the outage was considerably larger. Over 750 customers were affected as power didn’t return until 7:30. By that time, all the mid-afternoon games were over, and late games were starting.

I had to turn on the heat in the house this morning as the temperature inside dropped to 64. Outside, it’s a chilly 43 at the moment, but still too warm for any frost to appear around the yard. The dogs are showing no interest in going outside. The bed is safe and warm. If anything, they’re more likely wondering why I’m not up there with them.

So, we might as well talk football. Everyone we wanted to win, did. IU took Western Illinois, 77-3. Ohio State played pretty much everyone on the team as they beat Western Michigan 56-0. Georgia trounced Tennessee Tech 48-3. Tennessee took care of NC State 51-10 in a game that had far too many penalties. And Oklahoma squeaked by Houston, 16-12.

The day’s nail-biter, at least for me, was Oklahoma State’s win over Arkansas in double overtime, 39-31. Despite the fact that Oklahoma and Arkansas are neighbors, being in different conferences has prevented them from playing each other very often. OSU hadn’t played them in over 40 years. This was a big game for both teams. Right from the start Arkansas came out with two touchdowns in the first quarter. With the score 21-7 at the half, I was preparing myself to be disappointed. The Pokes came back, though, and tied the game, sending the whole mess into overtime. Two missed field goals defined the first OT. On their second possession, though, OSU took the ball into the endzone and scored the two-point conversion, then held Arkansas scoreless. It was a happy day in Stillwater, and I assume my baby brother was relieved. He still hasn’t said anything about the game.

The game that caught the nation off guard, of course, was Notre Dame’s loss to Northern Illinois, 14-16. That was not the outcome anyone other than Northern Illinois expected and has the New York Times asking if Notre Dame’s football season is over. Northern Illinois was a 28-point underdog going into the game. By all accounts, this shouldn’t have been a close game at all. But the team that Notre Dame put on the field didn’t look like the same one that beat Texas A&M last week. Suffering through an error-filled game, Notre Dame quarterback Riley Leonard threw an interception with 5:55 left while holding a 14-13 lead, NIU drove 31 yards in 11 plays and got a 35-yard field goal from Kanon Woodill to take the lead with 31 seconds left. A long field goal attempt by Notre Dame fell outside the goalposts. The game was over and a large number of Catholics were, once again, severely disappointed. I’m sure the cold air feels especially bitter in South Bend this morning.

The bulk of NFL teams are playing today after Kansas City beat Baltimore, 27-20 on Thursday and the Eagles beat the Packers 34-29 in Brazil on Friday. Today, we’ll see if the Colts have what it takes to beat Houston. The Texans hold a slight edge if you’re placing bets, but the roof will be open at Lucas Oil Stadium and the crowd will be loud. I’m hoping the game is at least close. A shutout would spell bad news and Indianapolis fans are notoriously fickle when the Colts lose.

The dogs finally decided they needed to go out. Hamilton was terribly disappointed that he wasn’t able to catch the squirrel before it scampered up a tree. I tried telling him that Notre Dame fans feel the same. He just looked at me like I’m crazy.

Let’s just enjoy our coffee, shall we?

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PotD  /  Social Commentary
Why Football Has To Change
February 8, 2016
charles i. letbetter - why football has to change

Football is an incredible game. Sometimes it’s so incredible, it’s unbelievable.—Tom Landry

 

charles i. letbetter - why football has to change

If the NFL is going to make it to Super Bowl 100, the game has to fundamentally change

Late in last night’s Super Bowl game, the NFL ran a ten-second spot where they asked children who might still be alive what they think Super Bowl 100 might be like. The answers were cute if not a little outrageous including things like hoverboards and other stuff I don’t remember. Coming at the end of the game, I doubt too many people noticed the spot at all, but I couldn’t help thinking that unless the NFL makes some serious changes, there won’t be a Super Bowl 100, and there may not be an NFL at all.

Let’s be very clear, growing up in Oklahoma, I was immersed in sports, even though I was too clumsy and uncoordinated to actually play. I love watching a good game, whether it’s baseball, basketball, or football. I love being at a game live, I enjoy being passionate in supporting a team, and I have this strange thing for hot chocolate from a concession stand. I’m not anti-sport by any stretch of the imagination.

However, I noticed something at the beginning of last night’s game that almost made me cry. Being the 50th Super Bowl, someone thought it would be nice to honor the MVPs from each of the preceding games. The names were those from my childhood, the men I’d watched battle on Sunday afternoons, the champions that defined the game in my imagination: Bart Starr, Joe Namath, Roger Staubach, Larry Csonka, Franco Harris, Lynn Swann, Terry Bradshaw, Jim Plunkett, Joe Montana. I watched as they took their places, crossing a corner of the field and I couldn’t help but notice that every one of those men who had played more then ten years ago had something in common: They were hurting. Sure, some handled it better than others, but you could see it in how they walked, how they held themselves, and how they stood, uneasily, on the risers. This is what football does to you.

There has been a tremendous amount of overdue attention this past year to the physical dangers imposed upon those who play football, especially at a professional level. Most critical among those is a problem with concussions, resulting in Chronic traumatic encephalopathy, or CTE. CTE is caused by repeated traumatic brain injury, the kind frequently experienced from concussions received while playing football. While advances have been made in regards to better helmets and other protective measures, concussions are still the game’s most dangerous injury. Even during last night’s game Carolina lost a player in the first half due to concussion.

CTE has only been identified in American football players since 2002. CTE is a degnerative disease that can lead to alzheimers, balance issues, severe changes in mood, blindness and hearing loss. There are multiple on-going lawsuits against the NFL from players, but the league has still been reluctant to fully address the problem and make significant changes to the game. Doctors are beginning to draw lines between CTE and erratic player behavior. Already, several retired players with CTE have committed suicide. There is even some speculation that O. J. Simpson has CTE and that it may have factored in the murder of Nicole Brown Simpson.

CTE isn’t the NFL’s only problem, though. Millennials are not embracing the sport in the same way Boomers did, and the Generation Z kids coming up behind them are even less enthused. While stadiums are trying to digitize in an effort to keep millennials in their seats, a handful of old-timers charge that millennials are soft, the reality is much more severe. Millennials are a problem for football because millennials don’t trust the NFL.

What we’re looking at are generations of young people who are more connected to what’s real, more adverse to taking risk, and place greater value in day-to-day life. They are less concerned about making millions (though several of them already have) and more concerned about doing better by the planet, society, their friends, and their families. As a result, when they come across an organization, whether it be the NFL, the GOP, cable companies, or Wall Street Banks, they tend to walk the other way and find alternatives.

How can football survive if upcoming generations refuse to attend the games run by corrupt owners? What does the NFL have to do to survive at all? Of course, opinions vary, but here are some critical elements that simply must change:

  • Acknowledge that in-game concussions are a serious threat to every player and not only change equipment but change rules to prevent them from happening. Yes, this will fundamentally change how the game is played, but it is necessary.
  • More closely monitor behavior of active athletes. Cincinnatti Bengals quarterback Johnny Manziel is the poster child for this one. Fans are tired of off-field aggressiveness and won’t pay to watch childish brats being paid too much money.
  • Provide more thorough and complete medical and mental care for retired players. One of the greatest scars across the face of football is players who are permanently disabled by the time their 40 and in financial trouble trying to pay for care.
  • Lower ticket prices. Millennials and those behind them aren’t keen on paying $100 a ticket for nosebleed seats to a game that only marginally holds their interest in the first place. The same applies to basketball and most concert venues. They’re going to find seats increasingly empty if this doesn’t change quickly.
  • Teams need to stop leaning on host cities and sponsors and learn how to pay their own way. Football teams, both college and professional, rake in billions of dollars, yet they don’t pay for the facilities in which they play, and in most cases they demand tax expemptions and other favors as well. Millennials and others are tired of footing the bill for the 1%. Let team owners and the NFL pay for their own damn stadiums, practice facilities rather than sucking host cities dry.

Dont’ let the excitement over last night’s game fool you. The writing is very clearly on the wall. Fans are not happy with the state of football and more than just millennials are ready to walk out the door and do something else with their Sunday afternoons. We love the sport and would like to see it continue, but the bullshit needs to stop. Football has to change.

Got that, Roger Goodell?

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Bucking Trends: Our 5 Favorite Super Bowl Ads
February 8, 2016
charles i. letbetter - bucking trends

The trends that last and the trends that are relevant are the ones that make you look pretty.—Aerin Lauder

 

charles i. letbetter - bucking trends

There are times when a popular response and ad trackers can’t be trusted; this is one of them.

Whew, I am so very happy the Super Bowl is over if for no other reason than it’s likely to take a week for my indigestion to die down. There is still wing residue on my keyboard this morning and the over-abundance of dip and chips tells me what the kids will have for afterschool snacks this week. With some wacky weather moving in later this morning, it will be nice to talk about something else, once we tidy up a few loose ends around here.

Super Bowl ad watching has become just as much a part of the event as the football game itself. Some years, it’s been more exciting than the game, and let’s be honest, there were moments during the third and start of the fourth quarter when we might not have minded a few more ads to break the monotony of three-downs-and-punt. There were, as always, some very good ads, some horrible ads, and some that didn’t get the attention they deserve. There are also several rankings of the ads this morning. AdWeek and USAToday’s AdMeter are two decent lists if you’re interested. A lot of people look at Twitter response as well, but that can hardly be considered accurate, especially after half-way through the second quarter when a good portion of those tweeting are clearly drunk.

I’m going with a slightly different ranking system from what others use. Since we saw the vast majority of commercials before the game, what I found interesting was how some commercials actually felt different when viewed during the game than watching them cold beforehand. I was more likely to be entertained by an ad after one of the three touchdowns than one during the third quarter when the game fell into a rut. Reactions of friends also influenced my opinion, as happens for everyone. People viewing ads as a group almost always score them differently than when watching them alone. Overall, I was less entertained by the humor and more struck by the emotional ads. Let’s take a look at my top five:

Doritos, ‘Ultrasound’

Reaction to this one likely depends upon one’s age, whether one has children, and whether one was n a group when it came on. Kat and I had very different reactions. I thought it was hilarious. She thought it was a bit gross. We were both thankful the children were already in bed. This was the last of the Doritos “Crash The Super Bowl” contests, though, and one gets the feeling that no one was quite  as enthused about it this year as with previous games. Given a choice between this one and the dogs, this is the clear winner.

https://youtu.be/vH2LsFcWOFY

Kia, ‘Walken Closet’

I still have questions about this one, including whether the dude in the tan suit is driving that care barefoot. Christopher Walken makes an excellent case for a car I probably wouldn’t otherwise consider, though, and that’s what Kia needed. The fourth-quarter ad really helps them stand out from all the other automobile ads in the game and came late enough, when people were actually paying attention, that they might stand a chance of remembering the ad when they pass a Kia dealership on the way to work this morning. The add didn’t hit the trends hard, but it works.

https://youtu.be/9r0FrXXKeiA

NFL, ‘Super Bowl Babies Choir’

I fear the NFL may have shot themselves in the foot a bit with how they teased this one in five-second spots throughout the game. By the time the 60-second version showed up late in the fourth quarter, it felt as though we’d already seen it before and I have a feeling a lot of folks just weren’t paying attention so it completely missed the trends. Millennials without children didn’t seem to get the concept at all, which is not new. Still, the commercial is probably one of the few times the NFL has actually made me smile this season. The little ones are cute. Seal doing a parody of his own song is hilarious. And you know damn good and well there are going to be some babies in Denver come October.

Hyundai, ‘First Date’

Those of you with daughters understand. Actually, anyone with teenagers of driving age understands. The tracking technology built into this car has many potential uses. Live in a high crime rate area? Catch a car thief with this tracker. Suspect that someone’s not where they say they are? Follow up on them. There’s a potential creepy element here because if that thing is using GPS to do the tracking, then it can be hacked. Hello, stalker alert! Still, there’s not a dad alive who doesn’t want to send a message to the guy dating his daughter. This was funny.

https://youtu.be/-R_483zeVF8

Jeep, ‘Portraits’

Hands down, my favorite of the game. That may well be a reflection of my age, though. While the ad trends really well with the Baby Boomers of my generation, it resonated less with younger generations. Millennials didn’t get many of the references, some of which were a bit of a stretch in the first place. There are dangers to reaching too far back into history and the ad flirts with that line but doesn’t quite cross it. AdWeek has a nice article on the relationship between the faces and the vehicle, in case you missed a few. The ad touches on the nostalgia of the vehicle and its universal reliance as a vehicle that gets one through the rough patches. I’ve always wanted a Jeep and this ad really stoked that fire. Too bad I can’t drive.

https://youtu.be/wKn5K5V7tRo

There were some major disappointments along the way, too. The Coca-Cola ad with Marvel’s Hulk? Not a winner. Butterfingers big reveal? A complete letdown. Taco Bell’s new product? More of the same, just given a silly name. Perhaps most disappointing was the complete strike-out by all the Budweiser brands. When they’ve done so much better, this year’s crop fell well short of the standard.

But we’re done with them now. Hooray! Just in time to make fun of the gooey Valentine’s Day commercials!

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The Last Super Bowl Ad Review
February 5, 2016
charles i. letbetter - the last super bowl ad review

A bad review is like baking a cake with all the best ingredients and having someone sit on it.—Danielle Steel

 

charles i. letbetter - the last super bowl ads review

Just because one doesn’t have kids doesn’t make us immune to their charms

I feel as though I have spent the entire week doing nothing but looking at Super Bowl ads and teasers. I haven’t, mind you, it just feels that way. I’m now hungry, want a new car, and need a cold beer. CBS managed to sell a tremendous amount of air time for this game. In fact, I’ve wondered more than once if, once the total times are tallied, there might be more ad than there is game; that is certainly a possibility with a variable-length broadcast. We’ve seen previous games that went long and ads had to be re-run in order to cover all the timeout spots. I don’t think we’re in much danger of that this year, though. There are more than enough ads to go around.

Not all of them are going to be good, however, and I fully expect to see some pushback on the commercial from SoFi, which classifies people as great or not great without ever explaining exactly what they mean by “great.” In the same category, the new PayPal ad is going to come across as hypocritical to anyone who actually has tried to use the system and ran afoul of their myriad rules and regulations. SunTrust is a newcomer to the game, but their ad borders on being depressing. Maybe the Super Bowl isn’t the best time in the world to be talking about financial services.

There are also several brands that are keeping their lips shut about the ads they’ll be showing on Sunday. Coca-Cola finally revealed that they’re partnering with Marvel for their ad, but that’s about all we know. Buick, ChryslerFiat, Marmot, TurboTax and Disney have teased at the content of their ads, but none of those teasers really have me waiting with baited breath for the finished product. Knowing the production quality Coke puts into everything, I’m betting on that one to be in the top five come game day.

Of all the ads I’ve suffered through, there is still a handful that I think will play well. Some might even be inspiring. Certainly, one that is aiming to make you stop and put down your beer for a second is the ad from Mini USA. The ad, called “Defy Labels,” features major athletes and celebrities who themselves defy the labels that might be projected upon them. In an age where we’re all about labeling people who we think are different than us, the commercial sends a powerful message. Take a look:

https://youtu.be/Y9XqYAzbmTI

Also falling into that serious tone is a commercial from WeatherTech, a manufacturer of automotive floor covers. It feels a bit strange putting this in our review because I don’t really expect our readers to recognize the brand. While theirs may not be the sexiest of products, in fact, theirs is probably one of the most overlooked features of any automobile, their ad hits a strong patriotic nerve that is likely to resonate well during this election year. This is WeatherTech’s third time advertising in the big game, and given the price of a spot we have to assume it’s working for them. Here’s the ad:

I only wish they all did as good a job at holding my attention for 30 seconds. Sadly, they don’t and this wouldn’t be an honest review if I said otherwise. Ads by LG, Kia, and Apartments.com bring some big star power to their ads, but in the end were either just too silly or left us scratching our heads (did the guy in the Kia commercial ever get to put on socks?). Of course, schtick is part and parcel of game day advertising, I get that. It’s just that only a few do it really well. Two that you’re likely to remember are the ads for the Honda Ridgeline and Avocados from Mexico. Both are heavy on the campiness but still manage to leave you giggling rather than looking for a place to throw up. Here they both are:

https://youtu.be/kTaCT8ZmdJA

https://youtu.be/1ndPEQCoSzk

Then, there are the ads that are funniest if you remember what the brand did last year. It’s easy when we review these things because I can always go back and check the original. During the game, that’s a bit more challenging. Winning that category is Snickers. Remember that Brady Bunch-themed ad where Danny Trejo takes the place of Jan Brady? That one peaked ad meters everywhere. This year, they went with William DeFoe and a much more classic setting. Take a look:

https://youtu.be/WhfntLl6xx0

The ad I think is most likely to have people talking after the game is actually from the NFL itself. This made the hours of review worthwhile. They gathered together people who were conceived after their parents’ favorite team won the Super Bowl. How, exactly, they did this, I can’t imagine. Without question, a tremendous effort was involved just trying to identify people who fit such a vary narrow criteria. Then, re-writing the song by Seal, getting Seal to help sing the song, teaching the song to children … this is one very ambitious commercial. What’s more, it could potentially spell bad news for Stephen Colbert whose show is on right after the game. If football fans get the idea for sex in their heads, Colbert is the last thing they’re likely to watch once the game is over. Unfortunately, only a 60-second version of the spot airs during the game. So, aren’t you happy I have the whole three-minute version for you here? You’re welcome. Enjoy.

So many cute little faces! And there are plenty of babies and children through all the ads. There are still several, including Taco Bell, Doritos, and Butterfinger, that could very well end up being huge hits, and there are still four more ads from Budweiser we’ve not yet seen. I won’t speak to the quality of the game, but the ads are definitely not boring this year! So, stock up on cold beer and/or soda, order plenty of wings, and sit back and enjoy.

Except for that Mountain Dew Kickstart ad. I’ve no idea what the folks at BBDO were thinking. Leave the room for that one. Trust me.

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Censoring The Super Bowl
January 28, 2016
charles i. letbetter - censoring the super bowl

You know, the Super Bowl is so fresh that every single commercial is even on, you know, some next-level entertainment.—will.i.am

 

charles i. letbetter - censoring the super bowl

Censoring ads in the midst of a program built upon violence seems a little more than hypocritical

I’ll admit to enjoying a bit of football, but, like millions of other people across the US, the primary reason I watch the Super Bowl is for the ads. Rarely do I care at all about the outcome of the game, though I generally hope that it isn’t a complete blowout. What is much more entertaining for me are the increadinly creative commercials that show especially during the first half and at half-time. I watch those ads with rapt fascination and, unless the game is unusually good, fall asleep somewhere in the third quarter.

Teasers for this year’s ads are looking especially promising. Already, we’ve gotten hints from Christopher Walken, Alec Baldwin, Dan Marino, Jeff Goldblum, and Lil Wayne, among others, that have me absolutely salivating to see the delightful pitches coming forth. There are also a fair number of first time Super Bowl advertisers putting up the $5 million-plus for a 30-second spot. Amazon, Bai, Shock Top, Pokemon, and SoFi are among the rookies who are putting it all on the line during this game.

Who we won’t be seeing during a two-minute timeout is People for the Ethical Treatment of Animals (PeTA). Their ad, titled Last Longer, focuses on the health benefits of not eating meat and how that, in turn, allows one the stamina to be more effective in bed. Sounds like the perfectly targeted ad for a Super Bowl crowd, doesn’t it?

Apparently not. CBS network censors, working under guildelines from the NFL, deemed the ad too explicit for television.

We’ve seen Super Bowl ads censored before; that part is definitely not new. The NFL takes a very prudish view toward any overt sexualization that might distract from the bone-crushing, concussion-inducing, permanently-disabling activities taking place on the field. Furthermore, we have seen just how terribly upset half-drunken moms can get at the mere 0.001-second slip of a nipple. They’re all so terribly worried about having to explain procreation to their precious little children, but don’t seem to have any issues with open acts of violence being referred to as sport.

Let’s be clear: I’m not a fan of PeTA. I’m very much a carnivore and while my personal sexual exploits are best left unmentioned, I assure you that it is arthritis, not my diet, most likely to limit the duration of my activity. PeTA is well known for their over-sensationalism and this ad is yet another example of that tactic.

Still, I cannot help but fnd it extremely hypocritical that this ad is banned from the Super Bowl of all places. Football is nothing but overt violence disguised as sport. Each year, the devestating effects of concussions and other injuries are demonstrated as debilitating in the lives of those who once played in the Super Bowl. Rumors are swirling that this may well be the final game for Denver quarterback Petyon Manning because of the life-threatening injuries he received and the punishment his body continues to endure. So, we’re okay with all the violence going on for the better part of three hours, but we’re not good with 30 seconds of simulated sex?

Please, tell me I’m not the only one who has difficulty making any sense of this decision. Don’t give me any BS about the children, either. If they’re old enough to watch grown men attempting to kill each other, they can handle a little fake nookie.

There is a time and a place for everything, and I sure wouldn’t run the PeTA commercial during the first two hours of weeknight prime time family comedies. But to censor implied sex while endorsing blatant violence, whether in a game or a scripted police drama, is not just hypocritical but about as immoral as television can possibly get. So, since CBS and the NFL won’t show you the ad, I will. Here you go:

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Bolder Than Bold: Excessive Celebration
January 21, 2016

Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.—Tom Peters

 

charles i. letbetter - bolder than bold: excessive celebration

“Through The Window” Reflection of a colorful celebration at Red Bull’s Big10 event in 2008. Body paint by Pashur

Football likes a good party and none in recent memory is likely to be any bigger than the NFL’s Super Bowl 50 coming up in a couple of weeks. As one might expect, this is bigger than the average Super Bowl, which is one of winter’s biggest parties in the first place. Neither is it surprising that advertisers are going all out for their game-time ads which are costing a rumored $5- to $6 million per 30-second spot. Battles for a share of the attention in what may be the most-watched sporting event all year are bound to be severe. Expect boundaries to be pushed.

To that end, no one may be going further than Nestlé’s Butterfinger brand and their “Bolder Than Bold” campaign. We watched this past December as they started teasing their Super Bowl ad by having a skydiver take a 30,000-foot leap live on Periscope. For the big game, the brand has signed on former NFL running back Terrell Owens for a spot that has yet to be released, but promises a big, bold statement of its own.

Taking “Bolder Than Bold” to whole new levels, though, Butterfinger is, in effect, giving the finger to the NFL with an offer that raises some serious ethical concerns. The candy brand has announced they will pay up to $50,000 in fines any player might receive for incurring an “excessive celebration” penalty during any of the final three games. No, the NFL wasn’t consulted. We’re guessing the folks at Butterfinger assume it’s better to ask forgiveness than permission. We have to admit, the move is definitely a bold one.

Encouraging players to deliberately break rules and incur penalties is a very risky proposition, though. The NFL takes all its rules seriously and we’ve seen them hand down fines this year for doing things seemingly as insignificant as handing a ball to a kid in the stands or wearing the wrong colored shoes in support of a specific charity. Some of those fines can easily be in the tens of thousands of dollars and while NFL stars typically pull down several million per season, the penalties can add up quickly for both a team and players.

Even more serious, though, is the fact that excessing celebration penalties can also, at the referee’s discretion, come with yardage penalties. There’s nothing Butterfinger can do to take back a critical 15-yard penalty, no matter how bold they might want to be. A late-game penalty, when emotions are high and the score is likely to be tight, can make the difference between winning and losing.

Butterfinger’s offer challenges team discipline. Obviously, team management and coaches are going to tell their players to ignore Butterfinger’s offer and play by the rules. Will that be enough, though? NFL players can be pretty bold on their own and, as Terrell Owens showed during his heyday, they often don’t mind breaking a few rules, especially in the area of excessive celebration.

While we understand the sentiment made in the Butterfinger offer, this is the first time I can quickly find where an advertiser has outright offered a reward for breaking the rules. Sure, we like to see some celebration, too, but if players take Butterfinger seriously the result could be much more serious than what $50,000 can cover. A wrong move at the wrong place in the game could result in a team losing. Theoretically, the NFL could also ban Butterfinger, or any other Nestlé brand, from advertising during NFL games indefinitely. We have seen the NFL hold some long advertising grudges before.

Of course, all we can do for the moment is wait and watch. The NFL has not responded to Butterfinger’s offer and we’re not sure they will; acknowledging the act might have a backhanded way of encouraging someone to take Butterfinger on the challenge. Are there any players willing to take the bait? If nothing else, Butterfinger has assured that we’ll definitely be paying attention during the games. The challenge may be all they need to win, and that’s pretty damn bold.

 

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