You can only generate ideas when you put pencil to paper, brush to canvas… when you actually do something physical. —Twyla Tharp
We’ve been convinced that that world is going digital, but there’s still a place for paper that is larger than expected
I walk the dog every morning at 4:00 AM. Most mornings, it’s a nice, quiet stroll through the neighborhood. Everyone’s asleep. Well, almost everyone. Each morning, in about the same location, we pass a vehicle with its hazard lights flashing as the person on the passenger side flings copies of the Indianapolis Star out the window. The first time we encountered them I was rather surprised that there would be many people in this neighborhood who would still subscribe to the print edition of the newspaper. What I’ve learned since then is that no only do a lot of people subscribe to the print edition of the paper, they prefer it to the digital edition even on mornings like this where the paper is likely to be a bit soggy despite the plastic bag surrounding it.
Some fifteen or so years ago, a fair number of Americans, intelligent people who know how to reason and think critically, became enamored with and perhaps too easily accepted the idea that the future of all media lies in digital content and presentation. Everything was going to be online. The rush to do everything online was so great that many large businesses fell in its wake. Booksellers with hundreds of stores nationwide went out of business. Magazines with decades of experience either went online only or closed completely. The little film-developing kiosks that were once ubiquitous suddenly all disappeared. No more paper. Everything online.
What we’re beginning to realize, though, is that we still need paper.
Everyone’s Online Now, Aren’t They?
Those who make their living bringing companies and individuals online have long been evangelists for the digital movement and they have been very effective. Like the big tent Christian revivalists of the 20th century, they’ve made the rounds from company to company, boardroom to boardroom, warning that to remain with paper is certain death and that digital would be their economic salvation. Everyone drank the Kool-Aid. As a result, we are now seeing a shift at the top of corporations, especially in publishing fields. Consider some of the developments this week alone:
- The New York Times named A. G. Sulzberger Deputy Publisher. No one was surprised. The paper has always been a family business and it is expected that the younger Sulzberger will eventually take over for his father and current publisher, Arthur Sulzberger, Jr. What made him the front-runner, though (two of his cousins were also considered for the job) was likely the fact that he chaired the team that, starting with their report in 2014, resulted in a complete digital transformation of the Grey Lady. The Times‘ seemingly successful shift to a digital-centric philosophy is seen as an example for other traditional media companies.
- Condé Nast completely restructured its management team, placing everyone, including all publications, under the cooperative leadership of five executives. Jim Norton is now chief business officer, in charge of all revenue operations including sales, brand development, and consumer marketing. Edward Cudahy was promoted to chief technology officer, responsible for software engineering teams and tech operations. Anna Wintour was already artistic director over all Condé Nast publications, her success likely the motivation behind this recent set of consolidations. Christiane Mack is now head of content, strategy, and operations over all brands. Raul Martinez has been promoted to head of the creative group, leading both editorial creative and business-side creative as well as the company’s native advertising division 23 Stories. Critical to this re-alignment is an over-arching push to create better digital products across all brands. Pink slips for those who fall between the cracks could start going out as early as tomorrow.
- Meanwhile, Time, Inc. announced yesterday that the UK edition of InStyle is closing its print edition and will be digital only by the first of the year. Again, more pink slips. The company is hoping that the move results in a 200 percent increase across all digital platforms by the end of 2017. They’re hoping that more video and 24-hour content management will be sufficient to accomplish their stated goals.
- At the same time, the digital conversion of Style.com from a content site to an e-commerce site hasn’t been as smooth as the folks at Condé Nast would have liked. While the UK version launched earlier this year, the US version has lagged behind and still isn’t online. Luxury brands have yet to hop on board. The UK site’s mere 677,000 monthly hits is but a drop in the bucket compared to competitors such Yoox.com which boasts 9.8 million visits a month.
At a casual glance, it would appear that everyone’s sold on digital and there’s no significant market for paper.
But Wait, Not Everyone Wants Digital Content
With everyone rushing to jump online, some assumptions were made that, possibly, were not true. Primarily, print was declared prematurely dead. Paper, we were told, was out. Everything has to be online. That assumption, we’re finding out now, was not only premature, but very, very wrong.
The major piece of evidence in this argument is the paper, Reality Check: Multiplatform newspaper readership in the United States, 2007–2015 by Hsiang Iris Chyi & Ori Tenenboim, both from the University of Texas, Austin, School of Journalism. They make an indictment at the very beginning that is rather damning of this massive rush to kill paper and put everything on the web.
Results indicated that the (supposedly dying) print product still reaches far more readers than the (supposedly promising) digital product in these newspapers’ home markets, and this holds true across all age groups. In addition, these major newspapers’ online readership has shown little or no growth since 2007, and more than a half of them have seen a decline since 2011. The online edition contributes a relatively small number of online-only users to the combined readership in these newspapers’ home markets.
The same seems to hold true for those who declared that print books were deceased as well. Nielsen BookScan unit sales of print books rose 2.4 percent in 2014. Publisher’s Weekly reported earlier this year that bookstore sales for 2015 were up 2.5%, the first time that sector had seen an increase since 2007. Ebook sales actually declined, as did sales of book readers such as Amazon’s Kindle series.
Even in photography, where the push to put everything online has been nothing short of maddening, we’re seeing an increase in the number of articles such as this one (paid content by Canon) that tout the revenue advantages of selling prints, not digital images. Some even claim to be making half a billion dollars off print sales, though careful research finds that those claims are likely exagerated—by a lot. Still, the point is that the financial benefits of being exclusively online, or even predominantly digital, are quite possible overstated. Paper is far from dead.
How Is That Even Possible?
For starters, let’s consider the fact that, believe it or not, everyone in the United States does not have access to the Internet. Some 20% of American households are not “plugged in” in any way. Think globally, and that number jumps to a whopping 56%, over 4 billion people, without Internet. That means there are millions of Americans and billions of people around the world who are wholly dependent on print publications for their information.
Even beyond those numbers is the fact that a lot of people, especially those over 50 who were not raised with computer monitors in front of their faces all the time, don’t like reading material online. While Baby Boomers are no longer the largest generation on the planet, they are still extremely significant and, more than anything, set in their ways. We grew up reading printed newspapers and magazines and we like it that way. For many people my age and older, trying to read an article online actually hurts our eyes, especially when we’re looking at black letters on a white background. Paper doesn’t hurt our eyes the way those white pixels do.
Rural residents tend to prefer printed publications for local news, especially. Smaller cities and towns (anything under 500,000 population) are less served by online sources. Those communities are heavily reliant on the print edition of their local newspapers, even though, in most cases, an online edition is available. Local news is perceived as being easier to find in a print paper and keeps subscriber numbers at least steady. Eugene, Oregon’s Register-Guard is a good example of a local newspaper that is more valued for its print edition than its online presence.
There is also some evidence that those who would be considered under-educated, immigrants for whom English is a second language, those whose Internet access is limited to public-use facilities such as libraries all prefer print publications as their primary source of information.
Paper is so very far from dead.
Striking The Right Balance
For many publications, regardless of size, and for photographers and other visual artists as well, the argument between online and print often comes down to a matter of finances. Newspapers, especially, have seen a steady decline in print advertising. Ad agencies, and in some cases the publications themselves, have convinced advertisers that their ads get more views and a wider spread online than they do in print. That statement is not necessarily untrue.
However, the online concept is challenged when one considers the low conversion rate for online ads. We are all so horribly inundated with ads online that we ignore the vast number of them, even when they are for items for which we might have already expressed a need or want. Have you noticed that grocery stores still send their bulk mail ads on newsprint to your mailbox every week? There’s a good reason. People are more likely to shop at the store after seeing the ads in print versus viewing them online. Online advertisers have to generate hundreds of thousands of more views to generate an equal conversion rate to print ads. For many advertisers, especially small-market advertisers, print makes a lot more sense.
No one, from the New York Times to Joe Schmoe photography, is wise going with a single media solution. There’s no question that digital media is a powerhouse that everyone needs to embrace in some form or fashion. A well-designed website is still a must for every business and even more for anyone involved in any form of publishing. However, whether we’re talking about newspapers or photographs, there is still a tremendous need and market for print products. Where we need to focus more of our effort is in finding that balance that works both from a financial and customer service perspective.
Paper is far from dead. Chances are, if you glance around and see the clutter on your desk, most of that clutter is paper. We need paper a lot more than we think. Digital assistants such as Siri and Cortana are a long way from replacing Post-It notes. Even when I sign up for digital payment with my health insurance, they still send me three sheets of paper to confirm that the payment was received.
Perhaps we need to take a giant step back and reconsider our strategies. Paper is not an enemy. Ignoring it ignores a large number of customers, which means we’re leaving money on the table. I don’t know anyone who can afford that kind of strategy.
I Think It’s About Forgiveness
The weak can never forgive. Forgiveness is the attribute of the strong. —Mahatma Gandhi
Forgiveness is never easy, but it is forgiving ourselves that is perhaps the most difficult task of all.
Forgiveness is a challenging topic, and a rather sobering one for a Friday. Normally, I try to keep things a bit lighter as we head into the weekend, but my instinct, or my gut, or whatever you want to call that nagging voice in the back of my head tells me to go with it. We need forgiveness and we especially need to forgive ourselves.
This is important. I want my boys to see this not because of anything they’ve done but because, as humans, they will inevitably do something that lingers on their conscience. Forgiving ourselves is a lesson we are challenged to learn because we must first have a reason to learn it, and that reason is often painful.
Also, before we get too deep into the conversation, I want you to know that the examples I use here are intentionally fictional. I’m not throwing anyone under the bus, so to speak, and I’m certainly not inclined to make any great confessions of my own faults. Confession is good for the soul, but not for the Internet.
Let’s start, however, by taking a look at a new short film by the folks at Pixar. This isn’t the same fun, cheerful, feel-good type of film we usually see from the animation company. What we see here strikes a dark tone and, honestly, I’m not sure I would recommend it for young children unless you are ready, as a parent, to hold a serious conversation. The film runs a little over six minutes. Take a look:
Borrowed Time from Borrowed Time on Vimeo.
[This video source doesn’t always scale well for some mobile devices. If you’re having difficulty viewing the video, you can find the original on Vimeo]
We’ve All Been There, Sort Of
Borrowed Time is one of those poignant little films that one almost wishes were longer, but at the same time we’re rather glad it isn’t. Emotion that strong carried out for the length of a feature film would be difficult for a lot of people to handle. The short film is challenging enough. The producers behind the film wanted to quickly, briefly, drive home the point that it’s not only okay to forgive ourselves, but that forgiveness is necessary if we are to continue living.
We’ve been there. Okay, perhaps we didn’t accidentally kill our fathers as they clung desperately to the side of a cliff. We’ve done other things, though; things we shove to the back of our mind and try to not think about. Letting a dying aunt suffer in pain because you stole her Percoset. Beating up that little kid when you were eight-years-old because you were angry about being abused yourself. The night you let a drunk friend drive away and they killed someone with their car.
Those experiences, those moments of personal trauma, never really go away. You remember the look of pain, the pleading, in your victim’s eyes. Maybe you remember screams or cries for help. Or maybe you just remember the silence as you did nothing. We do our best to hide those memories. The past is the past. That all happened when you were young and didn’t know better. Yet, those pictures still haunt your mind. No one else in the world may know what you did, but you do. If you dare think about it very long you fear you’ll go mad.
Some Things We Can’t Fix
Recovery programs often include a step called “making amends,” doing something to make up for the wrong you’ve done in the past. The exercise is appropriate for some discrepancies, but there are some things we do, the really big things, that simply can’t be fixed, ever. Like the young man in the film, there’s no bringing his father back. We see the pain in his eyes, drawn beautifully by the Pixar animators, and know that he has replayed that scenario over and over in his mind, trying to find some way to fix it, looking for scenarios where his finger doesn’t find that trigger. There’s no changing what happened, though.
How do we get beyond this? How do we pick ourselves up and keep moving? For the man in the film, it was a matter of revisiting the site of that most horrible event, walking among the skeletons of dead horses and a decayed stage coach, feeling the desert wind, and finding his father’s watch. Everything happened in a neat package of six minutes. For most of us, however, forgiveness takes a little bit longer than six minutes.
Let me say right here that if you have a matter of guilt, justified or not, that is interrupting your life to a severe degree, seek professional help. You don’t have to do this on your own. Finding a path to forgiving yourself is not safe for everyone. If you’re prone to depression, have had thoughts of suicide or harming yourself, don’t address such emotional matters on your own. Don’t even try.
For the rest of us, though, there are multiple ways of finding your path to self-forgiveness.
Identifying What Really Happened
Memory is a tricky thing that loves to mix up the facts. The further removed we are from an event, the more likely it is that we are getting at least some of the facts wrong. This is why witness testimony is often unreliable. Our memories are easily influenced by external sources, including our dreams, and therefore unreliable.
So, before you continue beating yourself up over something, consider what actually happened. Get the facts straight. Try to understand what your motivations were at the time and how the circumstances participated in your action. Come to grips with the decisions you made and how the consequences of those decisions affected you and other people.
Only when we are totally honest with ourselves about what we did and why we did it can we begin to move forward. Again, this can be a very emotional and difficult step. Don’t be afraid to ask for professional help.
Mistakes Don’t Make You A Bad Person
There are few truly horrible people in the world. There are a lot of people whose actions are misunderstood and regrettable, but the number of genuinely murderous, maniacal beasts are actually small enough that you’re probably not among them. Unless you’re burying bodies in your backyard or somewhere, you have hope.
Society likes to label people and, especially throughout the 1980s and early 90s we, as a nation, were obsessed with labeling “bad guys.” The whole “three strikes” program that sentenced repeat felony offenders to life in jail, is a sad commentary of how quickly our society just gives up and throws people in the trash. The personal effect of that philosophy is that we become willing to throw ourselves away, also.
When you have someone tell you that YOU are valuable, they’re not just pandering to you. You are not a bad person. What you did might have been very wrong, but it does not rob you of your humanity. Even if you vote for the Republican nominee for President, as deplorable an act as that might prove to be, you are still not a bad person. You are capable of love and of being loved. Don’t every forget that.
You Can Start Over
Too many people feel that they cannot escape their pasts. Granted, sometimes making that jump is difficult. I can think of one acquaintance right now whose past is chasing him like a hound dog. He feels that he can’t catch a break because every time he turns around something he did in the past raises its ugly head and knocks him back down. When that happens you have but one move: start over.
Leave town. Change jobs. Go back to school and study something completely different. Select a radically different group of friends. Become someone who makes you proud. You can do it. This isn’t a new path that no one’s been down before. In fact, this path is so well-worn that it’s deep-rutted from use. Forgiveness means, at some level, shutting forever those doors to the past and making a conscious decision that you are moving on with your life.
Yes, starting over is scary. I get that. Again, we’ve been there. You can do it, though. You deserve this.
Learn From Your Mistakes
You’ve heard this advice before. Just as it applies to other less traumatic mistakes in our lives, it applies to the big stuff as well. Okay, so you totally blew it. Part of the forgiveness process is learning what to do differently so that we don’t make those mistakes again. Sure, we hope the circumstances that led to that error don’t re-occur. Part of learning may be knowing how to avoid the circumstances that put you in the position to do whatever you did wrong. Fate sometimes intervenes, however. You need to be ready.
Life throws us a lot of curves. We never know when a situation might arise that requires us to make a critical decision. One does not always have the luxury to sit and reason through the possibilities and possible consequences. When those moments come, it is our experiences that teach us how to respond. Those who have frequent mistakes in their lives are better equipped to know what not to do, which inherently puts them closer to the correct action.
What happened in the past can make you a better person today and into the future. We make better choices. We avoid dangerous circumstances. We are able to forgive ourselves and continue living.
Borrowed Time
Notice that I’ve not excused anyone’s behavior. The man in the short film was placed in a situation where any number of accidents could have occurred and a most horrible one did. Not everything bad that happens to us is an accident, though. When we intentionally make bad decisions there is no excuse.
What we must do instead is forgive. Not forget, mind you, but forgive. Forgiveness opens our souls, our consciousness so that we can move on and achieve great things. We diminish our potential when we bind ourselves with guilt. As humans, we are capable of truly amazing things when we remove all the obstacles that we place in front of ourselves. The process of forgiveness helps clear the way for us. We move on. The clock starts ticking again.
Time is elusive, though. Don’t wait. The longer we hold onto that guilt the tighter we bind ourselves.
Give yourself permission to live. Forgive.
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