Music really becomes the soundtrack to the major events to your life. —Sheryl Crow
[one_half padding=”4px 10px 0 4px”]We all know that music plays a fundamental role in film and our lives. As I sit here writing in the morning (the clock just flash 4:30 AM), I have my headphones on listening to the soft, lovely voice of Sarah Brightman singing Time to Say Goodbye. Like many people, I have different soundtracks saved for different moods and different times of the day. An hour from now, I’ll switch to the “Morning” playlist just before waking the little ones for school. Later this morning, it’s likely to be classic rock blaring through the speakers as I’m editing photographs. For a vast majority of the world’s population, music is what keeps us going through the day and even, in some cases, keeps us from giving up and walking out.
Advertising creatives know all too well that music, or any sound at all, can make or break a commercial, especially when one only has 30 seconds or less. The first sound one hears does more to set the mood and viewer expectation than does the first image. Pictures can be interpreted any number of ways when left sitting out on their own, especially when the photo is rather innocuous and void of copy. The soundtrack guides the viewer toward a specific interpretation, whether that be serious, emotional, or humorous. When the match-up between music and imagery is done especially well, no voice over or copy is even necessary. A good commercial can be like a mini music video in its effectiveness.
When one only has a limited bit of time, though, finding music that fits a concept can be challenging. Advertising creatives like pop songs because they provide an instant level of recognition and even an implied endorsement on the part of the artist. The problem with that approach is that, A) it’s incredibly expensive to gain the rights to use a genuinely popular song from a popular artist; the whole budget can be blown right here. B) They don’t write 30-second pop songs, so someone’s going to have to do some creative cutting and mixing; a task that sounds so much easier than it actually is. A bad mix of a good song can have the exact opposite effect from what one was wanting. This is not easy territory.[/one_half]
[one_half_last padding=”4px 4px 0 10px”]Knowing all this, and knowing that I’m less than proficient at mixing and mashing soundtracks, selecting music for this week has not been easy. Our filtering process went something like this:
- Is it free? We have no budget for this experiment (as usual). Our only choice was to use clips that are either public domain or have an attribution only Creative Commons license.
- Is it too long? It’s more likely that we can work with a clip that is under 90 seconds than one that is over two minutes. Limiting the length of the clip immediately cut our choice by two-thirds.
- Is it cheesy? A significant number of the clips available are pieces some budding composer authored sitting at their midi keyboard, and the sound betrays the cheapness of their base instrument. Eliminating anything that had a cheesy synthesizer sound again cut the options dramatically.
- How does it make me feel? Music affects emotion and certain emotions match with different kinds of photographs. I needed clips that matched what certain photographs make me feel.
- How does it make Kat feel? Because we never trust our own opinion to be valid outside ourselves. She has different tastes and immediately vetoed some I would have considered.
Today’s soundtrack immediately caught our attention because it seems to have been specifically created for the type of effect used on today’s image. There is a major chord precisely every two seconds throughout the track, with well-measured changes at points where we would want to alter the effect. Listening to the track, I knew exactly what I wanted to do with the image, I just had to figure out how to do it.
Again, I’m more pleased with today’s video than I am the previous two. I hope that trend continues. By Saturday, we might have something truly special. The music and visual effect take a very plain subject and give it an all new level of interest. Can we ask more from a 30-second video? Well, maybe. The original photo is below.[/one_half_last]
Dust On The Trail
Dust On The Trail. Model: Lisa Petrini
A photographer is like a cod, which produces a million eggs in order that one may reach maturity. ― George Bernard Shaw
[one_half padding=”4px 10px 0 4px”]Death can be a difficult issue to discuss with children, especially when it comes to family members. One moment, you think they have a grasp of it, then later, seemingly out of the blue, the topic comes up again with new questions that need to be answered. With a five- and a six-year-old around the house, the subject comes up surprisingly often, sometimes in ways we weren’t expecting. Trying to figure out how best to respond to those questions and situations is a mixture of wiping tears and trying to not laugh at the wrong time.
We were driving past a mortuary and its large cemetery one afternoon when Baby Girl pipes up and informs us that this was where her pre-K teacher, Miss ‘Nay, works. When questioned as to why her teacher would work at a cemetery, the little darling responded without hesitation, “That’s where she puts the people she doesn’t like.”
Miss “Nay was horrified to hear of the exchange. She’s a jolly, pleasant woman who does a great job with children, but might be a bit superstitious. “I can’t stand dead people,” she told us. “I don’t even go to funerals.”
More frequently, and certainly with less humor, it is Little Man who raises the subject, frequently in tears over the loss of his great-grandmother a couple of years ago. Trying to explain to him that people don’t live forever and that his great-grandmother had lived a long life does little to appease him. She’s not here now, and that’s what counts. At other times, though, he can look out across a cemetery and explain that once one has expired that, rather than becoming dust, our bodies become tree seeds that grow new forests. While perhaps missing a biological step or four, that perspective of a renewable life is certainly less traumatic and easier to discuss.[/one_half]
[one_half_last padding=”4px 4px 0 10px”]Growing up in rural Oklahoma, and especially the son of a minister, death was such a normal part of life for us that we were almost callous about it. After all, we played and ran in large fields where it wasn’t unusual to come across whole sun-bleached skeletons of cows. The general opinion of ranchers at the time was to only remove a cow carcass if it was diseased and posed a health risk to the herd. Coming across skulls in the dust just wasn’t that uncommon.
Western philosophies have evolved over the past couple of generations where we no longer see death’s natural role in the life cycle. Instead, we see that passing from life to dust as the ultimate unfairness, the unjust removal of someone important to our lives. We expect explanations where there are none to be had and look to blame people who are not genuinely at fault. In matters of violence that should never have happened, our sense of outrage stems from our own sense of privilege that the deceased should never have been taken from us; a warped sense that it is we, more than the dead person, who have been short-changed.
Today is the thirteenth anniversary of my mother’s sudden and very unexpected death, a mere six months and four days after my father’s passing. I was living in Atlanta and one of the challenging decisions we had to make was whether the boys should go to their Mema’s funeral. To do so would mean them missing the first two days of school, but to not take them would deny them the emotional closure we thought they might need. We left the decision up to them. They opted to not go. As one of them put it, “We’ve been to enough funerals this year.”
Life is a wonderful thing, but sooner or later we all become dust on the trail. Love now. Live now. Find peace. Embrace the full cycle of life, even when it seems unfair.[/one_half_last]
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