Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? —T. S. Eliot
I don’t know about anyone else, but the volume of information I receive on a daily basis is impossible to consume. While the majority of articles, press releases, and various studies shoved my direction do have some value, there is simply not enough time to digest and comprehend the bulk. I end up setting some pieces aside to read later and then get to the end of the month, like today, and realize I have a backlog that needs to be addressed.
Even then, I know there’s some information I have to let go. That article that says one out of three internet users are content creators? It’s been sitting there for two weeks. The information seems interesting, but there is not enough time to get into the details. A detailed essay on the dumbing down of America has been sitting there since the 7th. Incredible amounts of information that is highly applicable to this election season. Too detailed for my schedule, though. I have to let it pass.
Still, there are some stories that, for various reasons, I can’t let pass without at least a tiny bit of comment. This is information I am quite sure you need, that will impact every aspect of your life. Okay, not really, but some of it is damned entertaining. The headlines are links. Click them for more information.
Alexander Wang Is Now Chairman/CEO Of His Own Brand
For those outside the fashion industry, this may sound like a rather obvious move. It’s not. Fashion designers are notoriously bad at the business side of things. That’s why conglomerates such as Kering and LVMH own so many top-name labels. People who are wonderfully creative, such as clothing designers, too often attempt to apply that same creativity to the business side of the house and it rarely works.
Alex takes over the head of the boardroom from his sister-in-law and his mom, both of whom have been running things rather well. Certainly, Wang would not have been able to spend the time at Balenciaga had they not been in place. They’ve done an excellent job of steering his young brand through its first ten years. Influencers such as Marc Jacobs haven’t hurt, either.
The fashion market has changed dramatically in the past five years, though, and strategies that made sense when the label was founded no longer work. The move signals a new direction, though it remains to be seen what that new direction might be. Alexander Wang is one of the top US fashion brands at the moment. Let’s hope he doesn’t blow it. We’ll file this information under things to watch.
Kering Ordered To Pay Hedi Slimane $13 Million
Speaking of Kering, they were sued earlier this month by former Yves Saint Laurent designer Hedi Slimane. Honestly, when I first saw a related headline, I rolled my eyes. I think Slimane was expecting another label to pick him up quickly upon his departure from YSL. His expectations were a bit too eager. Few talked with him at all and none of the conversations reached a serious stage of negotiation.
That means the rather extravagant designer was starting to feel the financial impact of not having a regular income. So, what does he do? Find a loophole in his former contract and sue his former employer for failing to include a non-compete clause in his separation agreement. Understand, a non-compete means that a designer cannot just hop directly from one label to the next for a given period of time. A non-compete is what is allegedly keeping Raf Simons from taking the head job at Calvin Klein. How does this make sense?
Non-competes, in the fashion world, are generally compensated. Labels essentially pay a designer to not work (in an official capacity) for usually two or three years. The $13 million Slimane was awarded should keep him going long enough to create a new strategy.
Dove Release New #MyBeautyMyWay Campaign
Dove has been using messages of affirmation for women in its ads for some time now. While there has yet to be any firm information showing that the tactic is adding anything to the brand’s bottom line, the campaigns are at least socially popular. This particular campaign comes along at a time when body image and self-image, especially among women, is a significant issue. Â Women are tired of the cat calls and the impolite statements regarding their appearance. Dove’s campaign encourages women to define their beauty their own way. Take a look at the 60-second ad:
My expectation is that an overwhelming number of women can identify with at least one if not multiple statements made. Additional ads address the details of each of the six women shown in this introductory piece. The timing ties into the presidential campaign as well. With a woman as the presumptive Democratic nominee and the misogynistic tone of the presumptive Republican nominee, women are feeling more empowered to be vocal and reclaiming their personhood.
Still, how long can Dove continue these campaigns without them adding significant revenue? Altruism doesn’t pay the bills.
Starbucks Is The Favorite Food Brand Among Millennials
Is anyone really surprised by this one? Of course not. Anytime we stop by one of the coffee stores we have to wait in line behind two or three 30-somethings getting their mocha-soy-caramel-latte-frappucino on. All I want is a venti blonde roast. Black. Yet, I still have to wait while each of the millennials in front of me orders a drink with far too many syllables to be healthy, then mulls over the ever-growing list of food items that look and sound healthy.  Can I just get my coffee, please?
Click the link above, though, and what you’ll see is a list of the top 17 most popular food brands among this top group of shoppers who are the driving demographic for almost every company on the planet. Look through the list and you’ll notice a trend that has been part of Starbuck’s strategy from the beginning: Fresh, healthy and innovative. The growing food menu items address the fresh and healthy issue. The drinks have always been innovative. Starbucks has made the strategy work for them and other brands are finally beginning to see the value as well.
Even we old codgers benefit. With everyone adjusting to lure millennials, we’re all eating better whether we like it or not.
Crystal Pepsi Is Making A Return
Depending on how one feels about the product, we might file this interesting piece of information under “too good to be true,” or “what the hell are they thinking?” Crystal Pepsi, which is supposed to taste exactly like the original product, hasn’t been on store shelves since 1994. There is a very good reason for that: no one wanted a cola that looked like 7Up. The caramel color is part of the identity of a cola. The drink was treated more as a novelty and then slipped slowly away.
Today, though, artificial dyes are under attack from the healthy/pure food woo groups. You know, those same people who are convinced that Monsanto is out to destroy the entire food supply (they’re not). While the actual peer-reviewed science regarding food dyes only shows a danger in a handful of very specific colors consumed in high quantities, the concept of going without dyes has a lot of marketing clout. The move worked for Hershey, after all. They saw a significant sales bump after announcing they had eliminated artificial coloring from their chocolate.
The difference between Hershey’s and Pepsi, though, is that the chocolate still looks pretty much the same. The color may not be identical, but at least it’s still brown. Take the artificial coloring out of Pepsi and you have something that does not look anything like a cola. The move didn’t work well the first time. We’ll see if this effort is different.
French Cable Now Has Porn Ads
Americans like copying a lot of trends that are popular across Great Britain and France. With the UK having pretty much sabotaged itself with the whole Brexit thing, France is getting more of the attention at the moment. Maybe a bit too much attention. The French cable provider Cable+ has come up with a set of ads that, while hilarious to view, would be almost impossible to duplicate for the American market. Let’s see if I can describe this delicately …
It’s porn.
Apparently, French Cable providers can get away with a lot racier content than we can here. In the American cable market, the most shocking thing one is likely to see is the blood bath known as Game of Thrones. We can be explicit in our killing, but not our sex. That might explain some problems with our culture.
What these French ads do, though, is hilariously parody old-school porn by removing one person from the scene. So, you have real porn stars looking as though they’re getting it on, but their partner is missing. Why is the partner missing? Because all the good porn has moved to Canal.
It’s a bit much and definitely NSFW. I’m not posting the ads here. Click the link, though. They’re hilarious.
Take A Break
After that last bit of information there, I think we need to take a break. I need another cup of coffee. I hope at least one piece of information here improves your life somehow.
Awareness You Can’t Escape
The ultimate value of life depends upon awareness and the power of contemplation rather than upon mere survival. —Aristotle
Awareness sometimes requires cultivation. Other times, one cannot escape it.
Awareness is a state of consciousness, the point at which we realize something exists and are able to understand that existence, at least, in part. Sometimes, awareness has to be carefully cultivated. Physics, for example, holds various levels of awareness, the deepest of which only come with intense learning. Other matters, however, are more straightforward, perhaps even blunt. All one needs to know in order to respond appropriately can be said in a matter of seconds. Fire, for example, is hot. Even a baby understands after the briefest experience that fire is hot.
Every day, we develop more awareness. Perhaps we see a new store or read a new book. Maybe we have a conversation with a friend. Everything we do has the potential to increase our awareness. Even watching commercials.
Each year, at Cannes, the best advertising campaigns are presented and given awards based upon the quality of work. Some do an amazing job of selling a product. Others blaze new trails in technological innovation. What always strikes the hardest, though, are those that create awareness. These are the ads that make you stop and think, and give you information that leads you to act, become involved, and begin conversations.
Of this year’s winners in the film and film craft categories, four gold winners did an amazing job at creating awareness. I want to share those with you. Watch each one and let them change you.
Make Love, Not Scars
Acid. The word immediately raises warnings of danger for most teens and adults. While there are many legitimate uses for acid, however, one of the most frequent is as a weapon of personal destruction. We don’t see as many acid attacks in the United States. Awareness is low because it is usually treated as a felony assault and handled through local justice systems. Elsewhere in the world, however, acid attacks are devastating. In countries were various forms of acid are sold openly and are easily obtainable, acid attacks are a common form of personal vendetta. Most of the victims are women. Many victims are under the age of 18.
Ogilvy & Mather Mumbai created the following piece to raise awareness of this horrible issue. Incidents involving acid attacks are growing, but governments are doing little to stop them. The piece is short. Please watch. If you are inclined to investigate further, please visit Acid Survivors Foundation.
Never Alone
For many gay people, coming out to one’s family and friends is one of the most frightening experiences of their lives. One can never be quite certain how people might respond. Will they be accepting? Will they be angry? Will this be the end of relationships?
If one is captain of the Wales national rugby team, that fear is overwhelming. Rugby is a tough sport, one of those games allegedly created for and played by only the manliest of men. Gareth Thomas faced that fear. What he discovered, however, was that he was part of a team that had his back, no matter what anyone said. With millions of fans, there were inevitably some who didn’t understand. Still, the team supported Gareth and they continued to win games.
Guinness sponsored the award-winning film piece developed by AMV BBDO London and produced by Stink London. There’s no mention of beer here, though. No one goes out and has a pint at the end. Instead, the emphasis is on the power of a team, supporting those whose lifestyles are often vilified and misunderstood. Everyone who comes out as gay, lesbian, bi, or transgender needs a team behind them. Be part of the team. The version that won the award is below. You can watch Gareth’s full story here.
https://youtu.be/rBOTKSQ89M8
Manboobs
Censorship on social media is severe. Most apps assume that anything on your computer or especially on your phone is accessible to minors. Argue all you want, I know all too well how difficult it is to keep sensitive materials away from little hands and prying eyes. Once children reach a certain age, the more one tries to deter them the more determined they are to see what’s there.
However, that censorship becomes a complete pain in the ass for organizations trying to raise awareness for things such as, oh, let’s say breast cancer. Talking about breast cancer becomes exceptionally difficult when one can’t show real breasts. How does an organization teach women how to check for lumps, an extremely important form of early detection, if they can’t show breasts?
Some brilliant minds at the David agency in Buenos Aires came up with a creative way to address those problems for an Argentinian awareness and support organization, MACMA. The spot comes with a bit of humor but is also extremely informative. Viewers are then encouraged to make their own video. If you care to do so, let me know. We’ll be happy to help.
https://youtu.be/Ais88Os_CTg
Dear Daddy
Our final piece hits really, really close to home. Until I had a daughter of my own, I didn’t think much about the vocabulary I used and tolerated from others. I didn’t give as much thought to what might be harmful. In watching and helping Tippy grow, I’ve learned that even the most innocuous, unintentional things we do and say truly matter.
We are moderately aware to the sensitive nature of body image. However, this piece developed for Care, Norway, raises awareness to a whole new level by putting it in terms that are inescapable. Just imagine if your unborn daughter could write you a letter. This short film is one of the most moving pieces I’ve ever encountered.
Conceptual credit goes to ad agency Schjaerven ReklamebyrÃ¥ and production company Tangrystan, both of Oslo. I dare you to watch this film and not be moved. If you’re a daddy, or about to become one, I dare you to not cry.
The majority of ads are not all that serious. The majority of ads aren’t worth our time. These four, though, hit us with an awareness we need. There is no escape. You have now been enlightened. Go, enlighten others.
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