Without continual growth and progress, such words as improvement, achievement, and success have no meaning. —Benjamin Franklin
I was left shaking my head this morning when Business Insider published an article with 18 ads we would consider horrible and terribly insensitive in today’s society. The purpose of the article was to give us the positive feeling that we have progressed significantly from the ads shown. Among them were racist soap ads, racist Jell-o ads, ads encouraging giving soda to infants, and ads denigrating women in just about every form imaginable. One aftershave ad even seems to encourage rape with copy that reads, “If she doesn’t give it to you, get it yourself.”
We like to think that we have progressed far beyond the stereotypes and social insensitivities of those ads. No one in their right mind today would put a picture of a pear with copy that says, “This Is No Shape For A Girl.” We know better, right? And we’ve even passed federal legislation so cigarette makers can no longer tell us that four out of five doctors smoke Camels. Yet, when we take a broad look at the bulk of advertising in place today, we may not have made as much progress as we would like to think.
Take a look through the advertising on your mobile device or, if you’re old school any major magazine. Notice how many of the ads still favor a stereotypical view of Caucasian people, especially in the areas of fashion, beauty, business, and travel. Within those sectors specifically, a whopping 80% of ads are tilted toward a white audience. Even worse, in many of those ads, especially those related to the hospitality industry, when a person of color is included in the ad it is almost always in a position of service, such as a waiter or hotel staff, further perpetuating the idea that those ethnicities are, for some stupid reason, supposed to serve the white man. Some studies in the health care area show that racial disparities in advertising actually have a negative impact upon the health status of disaffected populations.
Women aren’t faring much better. Just last year, the Bic company ran this ad:
This ad is so offensive to women on so many levels I have to wonder if there was any managerial or even adult oversight in the creation of this campaign. The very notion that women need to think like men for any reason is deplorable, and the inference that women aren’t already the boss are just the start. What does it mean to “look like a girl?” Exactly how does one “act like a lady?” Astonishingly, though, we still see this sort of advertising far too often.
The rape culture in advertising is still alive and well, also. An ad in Bloomingdale’s holiday catalog last year included the caption, “Spike your best friend’s egg nog when they’re not looking,” under a photo of a man leering at a young woman who wasn’t paying attention. Those are the kinds of attitudes that endanger women everywhere as they dismiss the concept of absolute consent. How are we still letting these things get into print?
Ads featuring gay, lesbian, or transgender people are still a hot button and advertising still gets it wrong as often as it gets it right. I hesitate to imagine what our children or grandchildren will think of us when they look back twenty years from now and see that ads such as this one still manage to get air time without censorship:
https://youtu.be/EumiDLgd-T4
Fortunately, the New Hampshire bill passed and the Supreme Court finalized the question of gay marriage, but that doesn’t mean that advertising has caught up or has any fewer stereotypes of gay and lesbian couples than it did before. Even if we didn’t have a part in the creation of such politically misguided advertising, we should be embarrassed that we would even allow such patently offensive material to air in the first place.
Even more liberal advertisers have not made as much progress as we would like to think. People for the Ethical Treatment of Animals (PeTA) only removed this billboard after an overwhelmingly large public outcry against it:
Even by 1970s standards, that ad is offensive not to mention that it is misinformative. Eating a vegetarian diet doesn’t help if one’s general intake and eating habits are still unhealthy. Yes, there are diabetic and obese vegetarians. Shaming people because of their size is not helpful.
Ad agencies like to think they’re at the forefront of bringing out social change. Certainly, there are a number of ad campaigns that have done a lot of good in moving us to be more inclusive, understanding, and accepting of each other, as well as encouraging more healthy behavior. But before we get a cramp patting ourselves on the back, we need to take a good look at the places where we still reinforce old stereotypes and insensitive and offensive behavior. We’ve likely not made as much progress as we would like to think.
Time To Kill State Legislatures
The frame of mind in the local legislatures seems to be exerted to prevent the federal constitution from having any good effect. —Henry Knox
We must overhaul our state governments if we hope to preserve basic human rights and prevent stupidity from running amock
Our founding fathers could never have imagined what has happened to our state legislatures. When the United States was founded, the concept of state government was that decentralization of power would prevent a totalitarian regime, such as presented by the British monarchy under King George, from taking control. From their perspective, smaller, more local governments would be better able to respond to and appropriately address the needs of the people living within the region. The concept was one that made sense and largely worked for the first 80 or so years of our existence.
The situation surrounding the Civil War demonstrated the danger in allowing states to have too much control, however, and it became obvious at that point that some restrictions were necessary to address those issues where state legislatures might pass laws contrary to the federal constitution or in violation of other federal laws. While some laws were passed, though, the concept of states rights is so deeply embedded in our political culture that anything far-reaching that would have any real impact has always been struck down.
What our founding fathers could not have imagined is a set of conditions we currently face. We now have a population that is extremely mobile. It is quite rare for anyone born in the last 60 years to not travel more than 50 miles from their birthplace. Instead, we move all over the place, from one coast to the other, on a regular basis. Our travel, whether for business or pleasure, has us moving through, or over, multiple states at a time. We now have a society where laws passed in one state not only affects their own citizenry but can have a direct and immediate effect on those living outside the state.
Unfortunately, at the same time, we also find ourselves in a position where partisanship at the state level is stronger than it has ever been and the desire on the part of state legislators to further their own political ambitions overrides the needs of their constituents. Laws are more likely to be written by lobbyist and corporate marketing departments than any legislator or anyone actually accountable to the people of the state. The result is that state legislatures are producing a plethora of bad laws that are not only a disservice to the people in their state but in many cases they have a ripple effect for the entire nation.
Space and time prohibit me from being as exhaustive as I would like, but here are just a few of the more recent examples of state legislatures going where they have no business:
Mind you, this short list isn’t even the tip of the iceberg when it comes to the ridiculousness of state legislatures. They’ve done things such as prohibit even considering or researching things such as alternative power sources, mass transit options such as high-speed rail, and limitations on the dumping of chemicals into state waterways. State legislatures have literally taken food out of the mouths fo their poorest citizens with restrictions on accessibility to federal assistance programs such as food stamps. Even with the passage of federal health care laws, state legislatures have found ways to limit services and coverage for the poorest of their citizens. In all 50 states, the list of misdeeds and offensive legislation is long and sickening.
And while state governors and legislatures are quick to scream all about states rights, they certainly don’t mind exercising authoritative control over city governments. Laws passed in the past two years at state levels have prohibited cities within those states from raising or setting a minimum wage, expanding voter accessibility for city elections, protecting citizens from various forms of discrimination, and opting out of ill-conceived statewide testing for students.
We have no reason to continue supporting such a dysfunctional form of government. The condition of state legislatures across the country in no way resembles what our founding fathers intended. We need to completely overhaul the system from the very ground up and completely eliminate the opportunity for the level of legislative stupidity that has become commonplace at every state house across the union.
How might we do this, you ask? After all, it is a fool who complains without offering a solution. You should know me better than that. Here’s what I’m thinking works:
Obviously, there are details underlying those statements that need a great deal more thought and attention than I have space here to give them. Consider this a starting point in the conversation. We cannot continue to tolerate the current idiocy of state legislatures and their current construct defies any significant change regardless of who might be elected to those positions.
We no longer live in a country where people are isolated to a specific geographic region. When one state fucks up it affects us all. The time has come for a more comprehensive and nationally cohesive approach to lawmaking. Kill state legislatures. Reform the system. Move forward.
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