You know, the Super Bowl is so fresh that every single commercial is even on, you know, some next-level entertainment.—will.i.am
Censoring ads in the midst of a program built upon violence seems a little more than hypocritical
I’ll admit to enjoying a bit of football, but, like millions of other people across the US, the primary reason I watch the Super Bowl is for the ads. Rarely do I care at all about the outcome of the game, though I generally hope that it isn’t a complete blowout. What is much more entertaining for me are the increadinly creative commercials that show especially during the first half and at half-time. I watch those ads with rapt fascination and, unless the game is unusually good, fall asleep somewhere in the third quarter.
Teasers for this year’s ads are looking especially promising. Already, we’ve gotten hints from Christopher Walken, Alec Baldwin, Dan Marino, Jeff Goldblum, and Lil Wayne, among others, that have me absolutely salivating to see the delightful pitches coming forth. There are also a fair number of first time Super Bowl advertisers putting up the $5 million-plus for a 30-second spot. Amazon, Bai, Shock Top, Pokemon, and SoFi are among the rookies who are putting it all on the line during this game.
Who we won’t be seeing during a two-minute timeout is People for the Ethical Treatment of Animals (PeTA). Their ad, titled Last Longer, focuses on the health benefits of not eating meat and how that, in turn, allows one the stamina to be more effective in bed. Sounds like the perfectly targeted ad for a Super Bowl crowd, doesn’t it?
Apparently not. CBS network censors, working under guildelines from the NFL, deemed the ad too explicit for television.
We’ve seen Super Bowl ads censored before; that part is definitely not new. The NFL takes a very prudish view toward any overt sexualization that might distract from the bone-crushing, concussion-inducing, permanently-disabling activities taking place on the field. Furthermore, we have seen just how terribly upset half-drunken moms can get at the mere 0.001-second slip of a nipple. They’re all so terribly worried about having to explain procreation to their precious little children, but don’t seem to have any issues with open acts of violence being referred to as sport.
Let’s be clear: I’m not a fan of PeTA. I’m very much a carnivore and while my personal sexual exploits are best left unmentioned, I assure you that it is arthritis, not my diet, most likely to limit the duration of my activity. PeTA is well known for their over-sensationalism and this ad is yet another example of that tactic.
Still, I cannot help but fnd it extremely hypocritical that this ad is banned from the Super Bowl of all places. Football is nothing but overt violence disguised as sport. Each year, the devestating effects of concussions and other injuries are demonstrated as debilitating in the lives of those who once played in the Super Bowl. Rumors are swirling that this may well be the final game for Denver quarterback Petyon Manning because of the life-threatening injuries he received and the punishment his body continues to endure. So, we’re okay with all the violence going on for the better part of three hours, but we’re not good with 30 seconds of simulated sex?
Please, tell me I’m not the only one who has difficulty making any sense of this decision. Don’t give me any BS about the children, either. If they’re old enough to watch grown men attempting to kill each other, they can handle a little fake nookie.
There is a time and a place for everything, and I sure wouldn’t run the PeTA commercial during the first two hours of weeknight prime time family comedies. But to censor implied sex while endorsing blatant violence, whether in a game or a scripted police drama, is not just hypocritical but about as immoral as television can possibly get. So, since CBS and the NFL won’t show you the ad, I will. Here you go:
Why Football Has To Change
Football is an incredible game. Sometimes it’s so incredible, it’s unbelievable.—Tom Landry
If the NFL is going to make it to Super Bowl 100, the game has to fundamentally change
Late in last night’s Super Bowl game, the NFL ran a ten-second spot where they asked children who might still be alive what they think Super Bowl 100 might be like. The answers were cute if not a little outrageous including things like hoverboards and other stuff I don’t remember. Coming at the end of the game, I doubt too many people noticed the spot at all, but I couldn’t help thinking that unless the NFL makes some serious changes, there won’t be a Super Bowl 100, and there may not be an NFL at all.
Let’s be very clear, growing up in Oklahoma, I was immersed in sports, even though I was too clumsy and uncoordinated to actually play. I love watching a good game, whether it’s baseball, basketball, or football. I love being at a game live, I enjoy being passionate in supporting a team, and I have this strange thing for hot chocolate from a concession stand. I’m not anti-sport by any stretch of the imagination.
However, I noticed something at the beginning of last night’s game that almost made me cry. Being the 50th Super Bowl, someone thought it would be nice to honor the MVPs from each of the preceding games. The names were those from my childhood, the men I’d watched battle on Sunday afternoons, the champions that defined the game in my imagination: Bart Starr, Joe Namath, Roger Staubach, Larry Csonka, Franco Harris, Lynn Swann, Terry Bradshaw, Jim Plunkett, Joe Montana. I watched as they took their places, crossing a corner of the field and I couldn’t help but notice that every one of those men who had played more then ten years ago had something in common: They were hurting. Sure, some handled it better than others, but you could see it in how they walked, how they held themselves, and how they stood, uneasily, on the risers. This is what football does to you.
There has been a tremendous amount of overdue attention this past year to the physical dangers imposed upon those who play football, especially at a professional level. Most critical among those is a problem with concussions, resulting in Chronic traumatic encephalopathy, or CTE. CTE is caused by repeated traumatic brain injury, the kind frequently experienced from concussions received while playing football. While advances have been made in regards to better helmets and other protective measures, concussions are still the game’s most dangerous injury. Even during last night’s game Carolina lost a player in the first half due to concussion.
CTE has only been identified in American football players since 2002. CTE is a degnerative disease that can lead to alzheimers, balance issues, severe changes in mood, blindness and hearing loss. There are multiple on-going lawsuits against the NFL from players, but the league has still been reluctant to fully address the problem and make significant changes to the game. Doctors are beginning to draw lines between CTE and erratic player behavior. Already, several retired players with CTE have committed suicide. There is even some speculation that O. J. Simpson has CTE and that it may have factored in the murder of Nicole Brown Simpson.
CTE isn’t the NFL’s only problem, though. Millennials are not embracing the sport in the same way Boomers did, and the Generation Z kids coming up behind them are even less enthused. While stadiums are trying to digitize in an effort to keep millennials in their seats, a handful of old-timers charge that millennials are soft, the reality is much more severe. Millennials are a problem for football because millennials don’t trust the NFL.
What we’re looking at are generations of young people who are more connected to what’s real, more adverse to taking risk, and place greater value in day-to-day life. They are less concerned about making millions (though several of them already have) and more concerned about doing better by the planet, society, their friends, and their families. As a result, when they come across an organization, whether it be the NFL, the GOP, cable companies, or Wall Street Banks, they tend to walk the other way and find alternatives.
How can football survive if upcoming generations refuse to attend the games run by corrupt owners? What does the NFL have to do to survive at all? Of course, opinions vary, but here are some critical elements that simply must change:
Dont’ let the excitement over last night’s game fool you. The writing is very clearly on the wall. Fans are not happy with the state of football and more than just millennials are ready to walk out the door and do something else with their Sunday afternoons. We love the sport and would like to see it continue, but the bullshit needs to stop. Football has to change.
Got that, Roger Goodell?
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