The Last Super Bowl Ad Review

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The Last Super Bowl Ad Review

February 5, 2016

A bad review is like baking a cake with all the best ingredients and having someone sit on it.—Danielle Steel

charles i. letbetter - the last super bowl ads review

Just because one doesn’t have kids doesn’t make us immune to their charms

I feel as though I have spent the entire week doing nothing but looking at Super Bowl ads and teasers. I haven’t, mind you, it just feels that way. I’m now hungry, want a new car, and need a cold beer. CBS managed to sell a tremendous amount of air time for this game. In fact, I’ve wondered more than once if, once the total times are tallied, there might be more ad than there is game; that is certainly a possibility with a variable-length broadcast. We’ve seen previous games that went long and ads had to be re-run in order to cover all the timeout spots. I don’t think we’re in much danger of that this year, though. There are more than enough ads to go around.

Not all of them are going to be good, however, and I fully expect to see some pushback on the commercial from SoFi, which classifies people as great or not great without ever explaining exactly what they mean by “great.” In the same category, the new PayPal ad is going to come across as hypocritical to anyone who actually has tried to use the system and ran afoul of their myriad rules and regulations. SunTrust is a newcomer to the game, but their ad borders on being depressing. Maybe the Super Bowl isn’t the best time in the world to be talking about financial services.

There are also several brands that are keeping their lips shut about the ads they’ll be showing on Sunday. Coca-Cola finally revealed that they’re partnering with Marvel for their ad, but that’s about all we know. Buick, ChryslerFiat, Marmot, TurboTax and Disney have teased at the content of their ads, but none of those teasers really have me waiting with baited breath for the finished product. Knowing the production quality Coke puts into everything, I’m betting on that one to be in the top five come game day.

Of all the ads I’ve suffered through, there is still a handful that I think will play well. Some might even be inspiring. Certainly, one that is aiming to make you stop and put down your beer for a second is the ad from Mini USA. The ad, called “Defy Labels,” features major athletes and celebrities who themselves defy the labels that might be projected upon them. In an age where we’re all about labeling people who we think are different than us, the commercial sends a powerful message. Take a look:

https://youtu.be/Y9XqYAzbmTI

Also falling into that serious tone is a commercial from WeatherTech, a manufacturer of automotive floor covers. It feels a bit strange putting this in our review because I don’t really expect our readers to recognize the brand. While theirs may not be the sexiest of products, in fact, theirs is probably one of the most overlooked features of any automobile, their ad hits a strong patriotic nerve that is likely to resonate well during this election year. This is WeatherTech’s third time advertising in the big game, and given the price of a spot we have to assume it’s working for them. Here’s the ad:

I only wish they all did as good a job at holding my attention for 30 seconds. Sadly, they don’t and this wouldn’t be an honest review if I said otherwise. Ads by LG, Kia, and Apartments.com bring some big star power to their ads, but in the end were either just too silly or left us scratching our heads (did the guy in the Kia commercial ever get to put on socks?). Of course, schtick is part and parcel of game day advertising, I get that. It’s just that only a few do it really well. Two that you’re likely to remember are the ads for the Honda Ridgeline and Avocados from Mexico. Both are heavy on the campiness but still manage to leave you giggling rather than looking for a place to throw up. Here they both are:

https://youtu.be/kTaCT8ZmdJA

https://youtu.be/1ndPEQCoSzk

Then, there are the ads that are funniest if you remember what the brand did last year. It’s easy when we review these things because I can always go back and check the original. During the game, that’s a bit more challenging. Winning that category is Snickers. Remember that Brady Bunch-themed ad where Danny Trejo takes the place of Jan Brady? That one peaked ad meters everywhere. This year, they went with William DeFoe and a much more classic setting. Take a look:

https://youtu.be/WhfntLl6xx0

The ad I think is most likely to have people talking after the game is actually from the NFL itself. This made the hours of review worthwhile. They gathered together people who were conceived after their parents’ favorite team won the Super Bowl. How, exactly, they did this, I can’t imagine. Without question, a tremendous effort was involved just trying to identify people who fit such a vary narrow criteria. Then, re-writing the song by Seal, getting Seal to help sing the song, teaching the song to children … this is one very ambitious commercial. What’s more, it could potentially spell bad news for Stephen Colbert whose show is on right after the game. If football fans get the idea for sex in their heads, Colbert is the last thing they’re likely to watch once the game is over. Unfortunately, only a 60-second version of the spot airs during the game. So, aren’t you happy I have the whole three-minute version for you here? You’re welcome. Enjoy.

So many cute little faces! And there are plenty of babies and children through all the ads. There are still several, including Taco Bell, Doritos, and Butterfinger, that could very well end up being huge hits, and there are still four more ads from Budweiser we’ve not yet seen. I won’t speak to the quality of the game, but the ads are definitely not boring this year! So, stock up on cold beer and/or soda, order plenty of wings, and sit back and enjoy.

Except for that Mountain Dew Kickstart ad. I’ve no idea what the folks at BBDO were thinking. Leave the room for that one. Trust me.

Fashion

Runway Or No Runway

February 5, 2016

I don’t even think when I’m walking down the runway. I don’t really breathe either.—Rosie Huntington-Whiteley

charles i. letbetter - runway or no runway

Has the usefulness of the fashion runway gone away or is it simply changing?

Pass out the brown paper bags. There are dozens of people in the fashion world who are currently hyperventilating. First came the news early this morning from Christopher Bailey that Burberry is cancelling its men’s presentation after this season. Instead, they will combine both men’s and women’s ready-to-wear into two seasonless shows per year, which will be called September and February, rather than Spring/Summer and Fall/Winter. Then, around 10:00 EST this morning, Tom Ford cancelled his NYFW show for this season. Instead, he will come back in September and show his fall/winter line then, in the fall, when people actually need it.

What both designers are doing is something that has been discussed heavily in fashion circles for the past six years or more: aligning the runway with retail. Both brands say they will offer runway items for sale immediately after the runway presentation. Rather than waiting six months for their favorite garments to hit the stores, customers will be able to purchase their favorite ensembles while they’re still fresh on their minds through the brand’s website.

Of course, this means some serious changes behind the scenes, starting with the supply chain. Traditionally, a designer creates the design, shows the design, waits for buyers to order the design (and request changes), and then send the design pattern to manufacturers. Obviously, that system cannot possibly work with an order-on-demand concept. Instead, designers and suppliers have to work together from the moment a design is sketched out. Decisions about fabrics and detailing have to be made further in advance and, once committed, are not easily changed. By the time the runway show comes around, what models are wearing is not a one-of-a-kind designer sample, but a finished product ready to be sold. Expect some challenges and delays as both the Burberry and Ford teams struggle to make this work. At the very least, I would expect some delays the first few seasons.

A second big difference is that this change dramatically changes the role of the department store buyer. Whereas the buyers have traditionally been able to request (or demand) changes in a garment before it hits the store shelves, this new off-the-runway concept does away with that option if stores want what is selling right now, and we know they all do. Stores that insist on holding out for changes will be behind the curve in offering designs that have already been available elsewhere. Does this mean buyers will be included in design conversations earlier in the process? That’s certainly possible, but then a designer has to made the decision which buyers to include and which to leave out. Too many cooks spoil the broth and too many opinions ruin a good design.

All of this comes as fast fashion has blurred seasonal lines and forced many designers into year-round designing with as many as eight different collections coming from major brands each year. Designers have been showing increasing signs of fatigue and the hectic schedule undoubtedly plays a role in why fashion has become increasingly boring. Who has time to think and be creative when there’s always another line that needs to go out NOW! By doing away with the antiquated season schedule, this puts designers back in control of what clothing is available when.

At the same time, the move acknowledges that modern runway shows are not the insider-only events they once were. Most major designers now stream their shows live, which allows potential customers to see what’s coming down the runway, fueling desires. Live-streamed shows are fantastic advertisements for the brands, but then shoppers forget what they liked by the time clothes actually hit stores, and often what they liked off the runway no longer exists in the same form. Buying off the runway is great for consumers and is likely to help bolster what have been some depressing sales numbers, especially for Burberry.

This is not so great, however, for department stores who may be beginning to feel a bit left out of the loop as the whole retail concept is beginning to feel more and more antiquated. Exactly how they will respond and how labels plan to address the issue remains to be seen.

Again, there are going to be plenty of bugs needing to be worked out, but should this experiment prove profitable for Ford and Burberry, be sure that many more designers are likely to follow suit. Department stores might do well to be concerned, but customers should be ready to celebrate.

Current Issues / PotD

The CDC Is Victim Blaming

February 5, 2016

charles i. letbetter - CDC is victim blaming

You cannot have maternal health without reproductive health. And reproductive health includes contraception and family planning and access to legal, safe abortion.—Hillary Clinton

charles i. letbetter - maternal instincts vs. the cdc

Having a uterus should not in any way limit a woman’s activity, regardless of what her future plans may or may not be

Yep, I’m going there. While I, myself, can never bear children (for which I am intensely thankful), most of my favorite people in the world can, and many have. That factor is naturally limiting to some degree I suppose. Scheduling get-togethers can be a nightmare when one has children. Budgets are strained when one has children. Fatigue is often a factor when one has children, as is stress and worry. However, at no point would I, or any other sane person, suggest that women should limit their activity in any way, shape or form simply because they have, or might have at some point down the line, a child. Yet, that is exactly what the Centers for Disease Control (CDC) just did.

The assessment comes in Vital Signs, the CDC’s monthly health report and to say it is insulting to women is putting it mildly. Even the CDC’s press release is offensive when, right off the bat, it states: “Sexually active women who stop using birth control should stop drinking alcohol, but most keep drinking.” Yes, you read that correctly. It is the CDC’s opinion that, should you have any ability to have children, then you should either be on birth control or not drink. Ever.

What many women find especially offensive, and I wholeheartedly support their outrage, is this infographic the CDC released with the report:

Centers for Disease Control and Prevention

Now, let’s be totally fair before we go off flaming the entire report. Yes, fetal alcohol syndrome is a totally preventable problem and yes, women who continue drinking heavily during the first 4-6 weeks of pregnancy, when not everyone knows they’re pregnant, is a problem. And yes, if one is intentionally trying to get pregnant, then abstaining from alcohol is just one of a very long list of adjustments one makes. Those portions of the report are based upon real science and are backed with several years of empirical scientific evidence.

However, not all the statements in the report are weighted equally. Much of the information related to women who are not pregnant is a derivation of data collected by the National Survey of Family Growth. Surveys, while useful for studies of social behavior at a given point in time, are not science. They can be flawed in hundreds of different ways from the type of questions asked, to the tone of voice used by the person asking, to how participants are chosen. Under no circumstances should the results of such surveys ever be considered anything more than opinion, not fact. Yet, that is exactly the error the CDC has made. As a result, they come up with some really offensive and scientifically unsupportable statements.

I’m running almost 48 hours late with my response here. What angers me is the inference that women who drink are sexually irresponsible. Such an attitude feeds directly into the infuriating rape culture which we screamed about yesterday. Anyone who takes advantage of a woman who is drunk or otherwise impaired is committing rape. Women who are drunk cannot give informed consent for sex and should, therefore, be left alone! To blame women for pregnancy or the transmission of disease during the course of a rape is wholly and unapologetically immoral ! Way to blame the victim, CDC.

Understandably, condemnation of the report, and especially that damn infographic, has been swift and severe. Here are a few you might want to read:

Yes, we understand what the CDC is trying to do in eliminating any chance of fetal alcohol syndrome. But so much of what they are recommending in this report actually relies not merely on abstinence from alcohol, but regular medical screenings and readily available birth control, something the US Congress has repeatedly attempted to make impossible by defunding Planned Parenthood. Sorry, you can’t have it both ways folks. If you want healthy babies, you have to fund health care for mommies, especially those at greatest risk.

We should also mention that women who might be planning to become pregnant are already concerned about the Zika virus, which is still new but poses a potentially greater threat. Can we expect the CDC to also suggest that women who don’t use bug spray are equally irresponsible?

Fetal alcohol syndrome is a problem, we get that, but I would challenge that victim blaming and perpetuation of the rape culture is an even larger problem that affects the health of both women and children far more substantially than does drinking alcohol. Blaming women for rape and sexual assault, which this report inherently does, is inexcusable. Shape up, CDC. Use science and abandon the good ol’ boy mentality that is dangerous to women.

Fashion

NYFW: One Week To Go

February 4, 2016

charles i. letbetter - NYFW one week out

“I can handle crazy, but this is like a whole new batch of crazy.”—Overheard at NYFW

NYFW is only one week away!!

One week from today, the madness better known as #NYFW starts at The Dock with Nicholas K at 9:00 AM. From that point forward, we will spend the next four weeks carefully watching fashion show after fashion show after fashion show. Those that impress us the most we will review for Pattern. Those that don’t impress (which will be the majority) we’ll likely ignore. Those that are truly horrible, and that does occasionally happen, we’ll trash in the hopes that, like Mark & Estel, they don’t return next season (actually, we are beginning to wonder if Mark & Estel are going out of business. Their website hasn’t been updated since immediately after NYFW last year and no new collections have been added.).

With only a week left to prepare, we’re anxiously watching for any major announcements, especially should someone such as Hedi Slimane announce that they’re leaving their current label. For many designers, contract negotiations come down to the wire about now and it’s not at all unusual to see some of those fail right before a designer’s final show. So, here’s a quick look at the major topics we’re looking at for the moment, all of which are subject to change should something bigger come along.

Diversity is still an issue. We’ve talking about the lack of diversity the past two seasons, and last season (shown in September) was better than the one before it. Still, the early word from agents and casting directors is that very little is going to change from last season. That means we’ll still have an overabundance of runway presentations where two or three models of color appear only as tokens. What will it really take to change the status quo? Major editors and buyers staying away, which they’re not inclined to do. No one wants to accidentally miss a breakout line, so they put up with horrible behavior on the part of designers and fail to hold them accountable. When so much of fashion’s core demographic is any color but white, you’d think designers would do a better job of playing to a multi-ethnic audience. Unfortunately, this doesn’t look to be the season we see significant change.

How old is that model? Russian model Kristina Pimenova has done an editorial for Vogue Italia and campaigns for Armani, Gap, and DSquared² juniors lines. Her career is so hot at the moment that she just moved to LA. She’s ten years old. Yes, you read that correctly. Ten. While child labor and child modeling laws in Europe limit the age of runway models, there are no such restrictions at NYFW. While the CFDA strongly discourages the use of models under the age of 15, they have little recourse should a designer decide to not follow those rules. With the current editorial trend being toward young and younger models, there is more than a little concern that some may attempt to slip younger girls into the mix. This can be very difficult to catch, though, so we may not know until it’s too late to do anything about the situation.

Challenges in the contemporary market. If you’re not sure which labels classify as contemporary, think Theory, Alexander Wang, 3.1 Philip Lim, and Public School. Those and other brands rely less on traditional silhouettes and focus more on styles and designs that are more modern, and often more urban, than what we get from older houses. We tend to think of contemporary brands as more cutting-edge and trend-setting, but that doesn’t always translate well when it comes time to fill store shelves. Shoppers want clothes that are distinct, but at the same time they want looks with which they are comfortable. They’re also wanting deeper discounts, such as the pricing they get from fast fashion. Supply is currently outstripping demand and same-store sales have declined dramatically. We’re expecting contemporary labels to step up the high-end game a bit more this season in an effort to woo those more traditional designer shoppers.

Zoolander references everywhere you look. It is no mistake the movie Zoolander2 opens next Friday, the day after NYFW begins. Cross-marketing between the movie and the fashion world is excessively strong and multiple designers cooperated in the making of the movie, including cameo appearances by more than a few. As a result, catching the direct and indirect Zoolander references is likely to become something of a game. The only problem is, with the NYFW schedule so very, very full, who has time to stop and go see a movie?

Who are all these new people? Looking through the NYFW schedule, there are new names on almost every day. While there are always some major designers, such as Marc Jacobs, who show off-site and off-schedule, there are more than a few recognizable names missing from this season’s lineup. In their place are not only a larger-than-usual collection of new designers, we’re seeing more group and retail shows signing up for presentations as well. Kids Rock! hits the catwalk Thursday night, Fashion Hong Kong shows Friday afternoon, Asian Fashion Collection hits Sunday at noon, and the much anticipated JD.com show is next Wednesday at 7. For those not familiar, JD.com is China’s largest online retailer and their presence at NYFW is notable. We’ll be watching the newcomers very carefully and won’t hesitate to lavish praise on those who do especially well. Who knows, we may even find a new favorite!

Still being a week out means there’s plenty of time for additional issues and concerns to pop up as well. We’re trying to find reasons to get excited for what has recently been the most boring month imaginable. Let’s cross our fingers and hope this season is an exciting one!

Current Issues / PotD

Rape Is NOT Masculine

February 4, 2016

It seems that whatever we do is somehow beyond reproach – murder, rape, drunk driving – as long as we go on a TV show and apologize.— Eric Stoltz

charles i. letbetter - rape is not masculine

Rape is not a right of gender. Rape is not a right of marriage. Rape is not right. Ever.

I’m relatively certain that every woman I’ve met in the past 30 years, with maybe one or two exceptions, has been the victim of sexual violence at some point in her life. Don’t think for a second that such a statistic comes because I hang out with “that kind” of women, whatever “that kind” may be in your mind. Quite to the contrary. Women from every walk of life, religious or not, cautious or not, across every socio-economic status, across every level of education, are victims of sexual violence.

You work with them, these women who are victims. They hand you your morning coffee. They check you out at the grocery. They handle your tech support calls, your banking problems, your investments and insurance, your pious donations, and even the porn subscription you claim isn’t really yours. They sit as members of Congress, the chief executives of major corporations, and maybe even your own boss.

These women have been made victims at the hands of fathers, grandfathers, uncles, brothers, cousins, boyfriends, husbands, customers, co-workers, classmates, bosses, church workers, pastors and priests and many others who all, for some stupidly insane reason, thought they had the “right” to violate someone in the most intimate of ways possible. We have perpetuated a culture where some find it acceptable to use drugs or alcohol to coerce a young woman into sex. We have created a deplorable society wherein it is the victim, not the perpetrator, who is shamed and blamed. And being the male-dominated society we still are, we pass laws so that our sins can go without punishment.

I have been sickened over the past several years as elected officials and those running for office, those who are chosen to represent all the people, have attempted to justify rape in order to avoid funding healthcare for women. Just a few of their statements (verified by Snopes) include:

“Rape is kinda like the weather. If it’s inevitable, relax and enjoy it.” Clayton Williams (R-TX) 24 March 1990

“If it’s a legitimate rape, the female body has ways to shut that thing down.” Todd Akin (R-MO) 19 August 2012

“Rape victims should make the best of a bad situation.” Rick Santorum (R-PA) former US Senator and, until yesterday, presidential candidate. 20 January 2012

“Even when life begins in that horrible situation of rape, that it is something that God intended to happen.” Richard Mourdock (R-IN) 23 October 2012

“If a woman has (the right to an abortion), why shouldn’t a man be free to use his superior strength to force himself on a woman? At least the rapist’s pursuit of sexual freedom doesn’t (in most cases) result in anyone’s death.” Lawrence Lockman (D-ME) February 2014

There also seems to be a problem among professional athletes, many of whom accept plea deals for lesser charges rather than face up to the consequences of what they’ve done. Among those convicted for sexual assault are:

Kevin Allen, Philadelphia Eagles, released after 33 months

Thomas “Hollywood” Henderson, Dallas Cowboys, released after 28 months

Darren Sharper, retired NFL, lifetime probation

Nate Webster, retired NFL, 12 years

Milton Bradley, Major League Baseball, 2 years and 230 days imprisonment, plus 400 hours of community service

Chad Curtis, Major League Baseball, 7-15 years

Mel Hall, Major League Baseball, 45 years, charges involved children

Tom Payne, Atlanta Hawks (NBA), multiple counts, 15 years to life

Ruben Patterson, Seattle Supersonics, served 15 days.

Mike Tyson, boxing, served three years

Bob Hewitt, tennis, served six years of an eight-year sentence.

If that list feels short and dated, it is. Many athletes now avoid conviction by agreeing to enter some form of treatment, which further diminishes the severity of their crime. The problem is severe, but those in charge (all men) don’t want to taint the image of their sport by letting the public see just how many players are guilty of sexual assault and other violent crimes.

Most recently, and what currently has me beyond furious, is this bullshit concept of neomasculinity, as though, somehow, masculinity needs to be redefined in terms that reward aggression and domination with concepts that are misogynistic and pro-rape. These jackasses even claim to have rape clubs, though I cannot find any direct evidence of any being caught by law enforcement. The movement is headed by one particularly creepy douchebag who goes by the name RooshV. I’m sorry to say he’s an American citizen, from Maryland, who has this warped idea that rape should actually be legal so long as it occurs on private property. He’s written multiple books on “seduction,” and, until yesterday, was organizing a global meet-up of like-minded douchebags around the world this Saturday. Fortunately, as word of this massive circle jerk spread and protests began to form to disrupt the meetings, they have been cancelled, though he encourages “private” gatherings.

There is absolutely, positively, without any possible exception, no terms or conditions under which rape is justified and it certainly is not masculine. Real men respect women. Real men support women rather than take advantage of them. Real men don’t threaten or cajole. Real men don’t use positions of authority to convince women to have sex with them. Real men don’t call women “bitch,” “whore,” or “slut.” Real men understand that women have the right to maintain control of their bodies at all times.

We fully and unapologetically condemn the entire neomasculinity movement and the rape culture it perpetuates. We condemn RooshV and anyone who agrees with his dangerous and quite likely criminal methods and intentions. The time has come for real men to join women in their stance against reduced sentences and plea agreements that diminish the severity of sexual assault against women.

Rape is not masculine; never has been, never will be. Rape is a crime not just against women but against all humanity. Stop making excuses.

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Candy, Condiments, And Celebrities

February 3, 2016

Candy is childhood, the best and bright moments you wish could have lasted forever.—Dylan Lauren

Covering people in candy is one thing. Making portraits of them, however, doesn’t always work

The little ones in our house won’t be watching the Super Bowl this Sunday and that has nothing to do with the violence of the sport. I’m going to have a difficult time myself, though, as the ads that we’re beginning to see really go out of their way to ignite the yearnings of that ol’ sweet tooth. We’ll be careful to have plenty of real-food alternatives on hand to go with the craft beers that won’t be part of the ad parade, either. The folks paying $5 million per spot for air time during the big game probably won’t like us a lot, but we’re not planning on taking it personally.

Actually, CBS has apparently been working all year on getting us to watch this game. They played their first spot right after last year’s game and haven’t let up. They’ve included every major celebrity from their network in the spots leading up to Sunday’s game, and we can expect the be continually inundated with reminders with increasing frequency the rest of this week. CBS has gone out of their way to make this the biggest game ever, even pulling footage from the very first Super Bowl for this ad:

With a big build up like that, one might think that advertisers would step up their game a bit, and in a way, they have. We will see more celebrities making the rounds of ads this year than ever before. Big names, people we don’t normally think of as product endorsers, are showing up in ads, doing things we might not normally expect them to do. Not many of the ads are all that impressive, unfortunately, which might cause the same celebrities to back out of spots for next year.

The early favorite for celebrity spots has to be the #GiveADamn ad from Budweiser featuring British actress Helen Mirren. The full ad was released on Monday and is already getting a lot of attention. What’s important to note, and well worth mentioning here, is that for every tweet that includes the hashtag #GiveADamn, Budweiser will donate one dollar toward free ride programs to help those who’ve had too much get home safely. Given the amount of alcohol I know some of you consume, we will be tweeting heavily on your behalf. In case you missed it, here’s the ad:

https://youtu.be/Rb2VXVmUga4

One of the more surprising pieces we’ve seen going into this year’s game is the one Miami ad firm David created for Kraft Heinz. How does one sell ketchup? We typically don’t think of condiments as sexy, so that direction was out. Scenes of ketchup being poured onto food has been overdone. What else was there? Dachshunds! Dozens of little wiener dogs dressed in wiener costumes running as fast as they could across a field to a waiting family of Ketchups. Can you feel the love? Here’s the full 60-second spot:

https://youtu.be/LOlfhBT8i9I

For all the various celebrity ads, both good and bad, my favorite so far has to be Steven Tyler’s appearance for Skittles. There is no better pairing. The flamboyant singer is so colorful in his own right that putting him together with colored pieces for fruit-flavored sugar just feels right. To make things better, he even allows the commercial to poke fun at him a little bit. At 30 seconds, it almost feels a bit short. Maybe Tyler could have done a duet with those candy lips. Here’s the ad:

https://youtu.be/21ivbtgqJkg

Of course, the best ads are likely to stay sequestered until Sunday, but we will continue to keep our eyes peeled for the best and, of course, we’ll share our opinion as to who won the war for best Super Bowl ad next Monday. Keep watching!

PotD / Social Commentary

Bookstores And Dreaming: A Natural Combination

February 3, 2016

charles i. letbetter - bookstores and dreaming

A bookstore is one of the only pieces of evidence we have that people are still thinking.—Jerry Seinfeld

charles i. letbetter - bookstores and dreams: a natural combination

Bookstores do so much to stoke our imaginations that our dreams cannot help but be influenced by what we see there

This past summer, I was downtown Chattanooga, Tennessee with two of my sons enjoying Moon Pies and Coca-Cola when we came across a store they hadn’t visited before. The storefront was unassuming, a simple black on yellow sign giving the name of the store but not really indicating its contents. From the opposite side of the street, glare prevented seeing through the plate glass window, so we chose to investigate.

Walking through the door, our senses were immediately overwhelmed. Books lined hand-made shelves from one end of the store to the other. Not just new books, either. Beautiful, old, brown-at-the-edges books that had been loved and read for years upon years were there, some dating back to the very first part of the 20th century. My boys are equally avid readers as their parents and quickly took to exploring everything they could find in the stacks. There were books they’d never known were available. Books that were so far out of print that even digital reprints can’t be had. Every genre one could imagine, at every reading level, was right there, waiting to be explored, to be loved, and perhaps to be taken home. Had common sense not prevailed, we might have gone broke.

Bookstores were once a staple of Western culture, a part of life that was critical to society. Having a bookstore meant a town had vision to look beyond itself. Having more than one bookstore meant the city was open to ideas and fostered intellectual pondering. Bookstores were part of a neighborhood identity and their contents gave as clear a demographic picture as any census or survey. Bookstores were heaven.

Then came the mega stores, Borders and Barnes & Noble, that forced the small mom-and-pop stores out of business. We griped. We complained. But the new stores had coffee and would let us sit and browse for hours without actually making a purchase, so we still shopped there.

Along came the Internet and a man named Jeff Bezos introduced us to this thing called Amazon.com and the entire business of bookselling changed. There were easy comparisons. There were ready reviews. There were lower prices; sometimes significantly lower. Slowly but surely, even the biggest brick and mortar bookstores began to close or severely downsize. While bookstores still exist, they’re much more difficult to find.

Yesterday, a mall real estate developer, Sandeep Mathran, said during a corporate earnings call that Amazon, that giant online retailer that drove everyone else out of business, is going to open between 300-400 new brick-and-mortar bookstores. The Internet lost its collective mind. Yes, we understand the irony. At the same time, though, the romantic thought of 400 new bookstores dotting the country got everyone very excited.

Since that initial statement was released, there has been speculation that Mr. Mathran may have been trying to paint a picture for investors that is less than accurate. Amazon has refused to confirm or deny Mathran’s statement and persons close to the company say the move doesn’t make financial sense for the retailer. So, don’t go planning those browsing trips just yet.

Still, we like to dream and nothing fuels dreams any faster than do bookstores. While shopping online might be more cost effective and give us access to a wider range of books, nothing beats wandering the aisles of a bookstore and finding titles and authors we would not have considered otherwise. Bookstore shopping is very different than online book shopping. When we shop online, we are typically looking for something specific, either in terms of subject or author. We might, occasionally, click on the automated recommendations of the website, but we go to the site with a fair idea of what we want to buy.

When we shop in a bookstore, however, we allow ourselves the option to browse. We might go in looking for a specific book, but then we stay and look at different genres, explore different interests, and allow ourselves to be swept away by all the possibilities. Instead of leaving with just one book, we are more likely to walk out the door with multiples.

As much as I like bookstores, I will admit that I frequently do shop Amazon. Not only do I shop on Amazon, I sell on Amazon. You can buy all my books, including the one in the pictures above, by clicking this link. One of the great advantages of Amazon is it that they have the ability to sell print-on-demand titles that a bookstore would not be able to stock. Where I would never be able to convince Barnes & Noble or Books-A-Million to carry my tomes, Amazon is eager to cooperate.

I love bookstores and can get lost spending hours wandering the stacks. I would not complain at all if Amazon were to actually open several brick-and-mortar stores (though 400 does sound unreasonably aggressive). Bookstores and dreaming are a natural combination and I don’t know any creative person who doesn’t like to dream. We’ll wait and see what happens. Should Amazon open a store near me, though, don’t expect to find me online too often. I’ll be somewhere midst all the shelves, indulging in dreams.

Fashion

Fashion’s Failure: Clothes Made By Slaves

February 2, 2016

The very flag of freedom that waves over our heads is formed from material cultivated by slaves, on soil moistened with their blood drawn from them by the whip of a republican taskmaster!—Elijah Parish Lovejoy

charles i. letbetter - fashion's falure: clothes made by slaves

Workers who are denied basic freedoms are responsible for as much as 97% of clothing sold in the US.

Update: H&M responded to our article this morning (3 February) by directing us toward a specific statement regarding the use of child labor in Turkey. The statement, in part, reads: “In accordance with our policy on Syrian refugees in Turkey, we terminated this business relationship immediately.” The full statement from H&M, dated the same day we published this article, can be found here. While we applaud H&M’s rapid response to this issue, there remain multiple garment factories, especially in India and Asia, that exploit their workers and treat them very much as slaves. We are thankful that one company has acted positively, but the truth is that fast fashion chains fuel a problem so large that keeping track of violations is practically impossible.

You may want to hold on to your chair. This is going to be a bumpy and unpleasant ride that is far overdue. I’m going to be extremely blunt: if you purchase your clothes from H&M, Target, Wal-Mart, Sears, Macy’s, or pretty much any other store in a mall, chances are your clothes were made by slaves. No, not slaves in the sense we think of coming from the American South in the 19th century, but rather immigrant workers around the world, some of whom are children, toiling for substandard wages in substandard conditions, without the most basic tenets of freedom such as the ability to come and go at will. These are the people who are making the clothes that make the nightmare of fast fashion possible. They are giving up their lives so that you can get a copy of a designer dress for $12. YOU are fueling the demand and they are the ones paying a most fatal price.

Pardon me if I seem a little over-dramatic here, but the rate of articles that have been published in the past three days regarding this subject have me sick to my stomach. We’ve known for some time there was a problem, and many of us believed that there were precautions in place to put an end to some of the worst conditions in places like Bangladesh, but that’s not happening. Any company that is claiming they regularly inspect their suppliers for human rights violations is either lying or, themselves, being lied to.

The Guardian has documented cases where Syrian refugees in Turkey, some as young as twelve years old, are working illegally in the garment industry there, with painfully low wages that cannot provide safe living conditions, and work conditions that are dangerous. There is little question that these people are essentially slaves. While the article focuses on clothes destined for European markets, be quite sure that some of those same suppliers are generating clothes for the American discount market as well.

Quartz magazine reported that some workers in Bangalore, India, working in shops that produce clothing for H&M, Tommy Hilfiger, The Gap, Zara, and many others, live in company-owned hostels where they are under strict guards that monitor their movement. Some women are only allowed out for two hours on Sunday to purchase food. The rest of the time their movement is limited to going between the factory and the hostel. Only slaves are treated so inhumanely.

The Guardian also found that, following the 2013 disaster at the Rana Plaza factory in Bangladesh that killed more than 1,100 garment workers, more than half of H&M’s suppliers there had yet to install basic fire safety measures. More than a third of top-rated suppliers have not removed sliding doors and collapsible gates. 13% had not even taken the steps to remove locks from doors so workers have a path of escape in the event of fires. These poor people are trapped. They are slaves making the clothes that we wear in the US and Europe.

What’s even more frightening is that the level of abuses may be worse than reported. Workers from human rights related NGOs often have difficulty getting a good look at working conditions and talking to factory employees. The Atlantic recently reported on a program called Laborlink that is specifically designed to help workers such as these report employer abuses, but many of the workers in Turkey and Bangladesh don’t have access to cell phones to use that system.

What can you do? Believe it or not, you have options. The strongest move you can make is with your wallet, by not shopping at stores that produce cheap, fast fashion. Stop and think for a moment. If you’re getting a new t-shirt for five dollars, common sense should tell you that garment was not made by someone who is being treated fairly and receiving a decent wage. Where you shop matters. Stop thinking that you need a new outfit for every tiny event that you attend. Pay more for properly-made clothes and buy less.

Another option is the growing makers movement happening across the US. Purchasing clothing crafted by local designers and artisans removes any doubt of who is making your clothes. Not only are you not putting your money into fashion’s slave trade, but you’re helping out the local economy as well. While I can’t speak directly for other cities, those local to Indianapolis can contact the very nice folks at Pattern Magazine for information on local makers.

There are political options as well, but time and space prohibit me from detailing those and, quite honestly, that’s a subject best reserved for some time after the election season. No one in politics is paying any attention at the moment.

It grinds at my gut to think that there’s any chance I might be wearing clothes made by slaves. We cannot allow this practice to continue. We have a voice. We have a choice. Use it.

Photography

When An Upgrade Isn’t An Improvement

February 2, 2016

I don’t think you’ll ever have a perfect world because we humans are prone to error, and so we’re always in search of an upgrade.—Henry Rollins

charles i. letbetter - when an upgrade isn't an improvement

Just because a camera is new doesn’t mean it’s all that much of an improvement

I don’t talk about cameras and all their different brands and features that much because I’m just not a gearhead in that sense. As long as my camera is taking good pictures, and I can take the pictures I want to take, I’m happy. Neither the name on the front nor the age of the box make all that much difference. As a result, I’m shooting with an eight-year-old body from a brand that wasn’t taken seriously when I bought it. I worry about its longevity more than the quality of its pictures.

Nonetheless, the whole world, literally, seems to be in an uproar over yesterday’s announcement of Canon’s new EOS-1D X MarkII camera. It’s new. It’s shiny. It does 4K video (kind of). It has a functioning IOS range of 409600 in case you really like taking pictures in the closet. It’s fast, up to 16 frames per second in bursts of up to 120 frames in RAW (provided you’re using the right battery and a CFast card). Whee. Yay. Yawn.

At a price of $6,000 for just the body, I expect more from this upgrade. I expect more than 20 megapixels. A comparable Nikon does 20.8, and Canon’s own 5D series does 50. Sony gets more from its full-frame mirrorless box. Sure, the dual pixel technology sounds nice, but it doesn’t deliver an improved photo quality and without that what’s the point? And that 4K video talk? That’s input. The camera cannot output 4K HDMI so, again, what’s the point? Oh, and has anyone mentioned that there are NO pro-level, weather sealed lenses for this new box? None. Zero. In fact, there’s only ONE full-frame piece of glass for it, a 24-105mm f3.5-5.6. Sure, we would like to expect that to change over time, but why buy a new box and then have to sit around waiting for new glass before you can use the damn thing? Are we really bothering to call this an upgrade?

While my first SLR was a Canon, and I shot with Canon boxes for years, I’ve been extremely disappointed in the direction of their pro-level cameras the past five years as they’ve put more effort into video and less into taking a better picture. I’m finding myself more impressed with brands like Sony and Olympus, whose new mirrorless cameras are not only ergonomically easier on my arthritic hands, but provide the necessary range of pro-level glass I need to take a good picture, and they do so with sensors as good or better than what Canon and Nikon are slapping in their boxes.

I’ve said it before, I’ll say it again, the name on the front of the box means diddlysquat if it can’t take a good picture. Brand wars at this stage of the game are pure marking nonsense. What matters is the quality of the images and, sadly, this new Canon upgrade is not an improvement. There are too many options on the market now that produce images as good, if not better, and at a substantially lower price tag. Sorry, Canon, but you let me down on this one.

Current Issues / PotD

Dance With Your Own Shadow

February 2, 2016

Everything that we see is a shadow cast by that which we do not see.—Martin Luther King, Jr.

Our challenge today is that we expect too much of others while expecting too little of ourselves

It is still dark as I’m writing this, but already hundreds of reporters and photographers are gathered in Pennsylvania for the weather prognostications of Punxsutawney Phil. The 130-year-old tradition, much like last night’s Iowa caucuses, has little to do with the actual outcome, but the tradition is one we can’t seem to break and, for a day, we are distracted by a myth that something might actually change. In our minds, we know both events are heavy on hype and short on substance. There’s a blizzard moving into the Northern sections of the Midwest, and powerful thunderstorms, some possibly with tornadic activity, will hit the opposite side of that system and move Eastward. Being in Pennsylvania, Phil could actually see his shadow, supposedly indicating six more weeks of winter but that won’t stop the storms from coming. We expect too much from a groundhog.

We are the same way with our politicians. None of last night’s results produced a clear winner. On the very crowded Republican side, no one achieved even a third of the overall vote. As I’m writing, most news outlets are saying the Democrat side is still too close to call, so again, no clear winner, no one standing above all the others. We know the system is broken. We know little, if anything, said on the campaign trail will ever evolve into reality. Yet, we buy into the rhetoric and hyperbole of a presidential campaign just as surely as we do the shadow of a chubby little groundhog.

I firmly believe that the measure of a person is not in the size of their stature nor the poetry of their speech but in the length of the shadow they cast. There is an overabundance of people who stand tall and talk big but whose actions fall quite short at their feet. Interestingly enough, a great number of those people are politicians. Talk is cheap on the campaign trail and it is easy to be boisterous and make promises that are popular with the electorate. What one discovers after being elected, however, is that moving a nation is as complex and slow and difficult as trying to move the Rocky Mountains from Colorado to Florida. To pin all our hopes and dreams on one personality is about as foolish as making picnic plans based on the predictions of a Pennsylvania rodent.

Change comes from those who cast a long shadow. To know who casts the longer shadow, pay attention to where they stand in relation to the light. Have you ever noticed what happens to a shadow at high noon? It’s almost non-existent. Those standing directly under the spotlight, those who seem to glow with the radiance of illumination, cast very little shadow and affect very little change. They are too concerned with keeping the light on themselves and do so by saying what pleases the ears of those listening. Those who stand at an angle from the light, those who buck the system, those who claw their way through red tape, those who spend more time doing rather than talking, those are the people who cast the long shadows, those are the people who get results.

To that end, who best to rely upon to create change, to get work done, to clean up the mess and change the system than ourselves. We are not powerless, and we certainly are not brainless (with a few questionable exceptions). There is much one can do through invention, creativity, and more often than not, good ol’ hard work. If the banking system is no longer meeting the needs of the people, let’s create a new system of money management that better addresses contemporary realities. If global corporations truly cannot be trusted to act in the best interest of their customers (and they can’t) then you have the ability to work around them, create a local cooperative if necessary to achieve the same service in a more responsible manner. If you don’t like how a coffee shop brews their coffee, do as I do: buy a french press, buy and grind your own beans, heat your own water to 150°, and make your own coffee (it really is much better this way). Dance with your own shadow.

You are the one who has the power. You have two incredibly strong weapons: your wallet and your vote. Don’t let anyone tell you that your voice doesn’t matter; people who say that are cowards who would rather complain about the system than contribute to its overhaul. You can do great things. So can the person next to you. Working together, we are invincible.

Yes, we need a strong, central government and we need strong people who can cast a long shadow running that government. Make no mistake, though, when it comes to real progress and creating genuine change, the shadow that makes the most difference is your own.

Music / Mythology

Losing My Religion

February 1, 2016

Science without religion is lame, religion without science is blind.—Albert Einstein

When religion gets in the way of doing what is right, it’s time to toss religion in the dumpster

I think I’ve mentioned a time or two before that I often listen to gospel music while editing photos, especially nudes. The juxtaposition may sound funny, but this is the music with which I was raised. We didn’t even have a secular album in the house until 1972; mother wouldn’t allow it and Poppa wasn’t inclined to argue in the first place. So those old-time gospel quartets, the greater majority of whom are gone now, were the music on which I cut my teeth. Regardless of the texts involved, the music is as comfortable as a pair of well-worn jeans; always has been, always will be.

When I heard the gospel singer-songwriter-producer Kirk Franklin had a new album, I was eager to listen. Mr. Franklin is not your average gospel artist; he likes keeping his music real and contemporary. He set Twitter on fire last week when photos emerged of him in the studio with Kanye West. Even I don’t like everything he does. You’re not likely to hear any hymns on his albums, and the sound is a long way from the Blackwood Brothers quartet of the 1960s or even the pop-church sound of Amy Grant in the 80s. The direction he’s headed, though, reminds me distinctly of the attitude the late Keith Green had during his short life. Kirk has equal amounts of passion and honesty that often grates against established religious structures.

This new album takes that honest reality a step further. The first track, which is also the title track, is a spoken word piece, something different for Mr. Franklin. This sets the tone for the rest of the album, and at the same time is a clarion call to would-be believers that this thing called religion is the empty antithesis of being a true follower of God. His real-world pop culture references give nods to Michael Stipe and REM (who had a hit song by the same name), Taylor Swift, Michael Jackson’s hit Man in the Mirror, raising the minimum wage, LGBTQ rights, loss of the middle class, police brutality, economic disparity, and even a throwback to Franklin Delano Roosevelt. This is beautifully composed poetry that doesn’t need music to hit its mark.

The strongest lines may come toward the end. Expect some pushback as it takes a moment for these lyrics to kick in.

One nation under God
God, show us the way
The science of opinion
God is not a buffet
You pick what you want so no God on your plate
The preacher isn’t God
Religion’s first mistake
Serving stewards, shepherds, not kings
Has to die to his flesh everyday like me

Yeah, that’s not going to set well with the right-wing Joel Osteen/Creflo Dollar following, mega-church attending crowd that puts preachers on the same pedestal as deity. Mr. Franklin intends to not only knock them from their perch, but disassemble their temples of money at the same time.

The hard-hitting sound isn’t just limited to the first track, though. The second track, Miracles, delivers the Kirk Franklin sound one expects right up until the five-minute mark, at the end of the song, when the music fades to the unsettling screams of a woman pleading, “They shot my baby! What am I going to do? They shot my baby!” That dissolves into a news report of a theater shooting, which segues into a mashup of similar news stories over which the growing chant of “Black lives matter” begins to emerge. The track ends with a very strong declaration: “The revolution is now being televised.”

This is not your typical Sunday morning gospel.

Make no mistake, the album is still God-centered, but it’s a message of love and inclusion rather than exclusion and limitation.

National Public Radio (NPR) published an interview with Mr. Franklin this morning that is well worth hearing. In the interview, he explains his reasoning and purpose more concisely than I can regurgitate here. Take a listen. Even for someone whose agnosticism is as jaded as mine, Losing My Religion is a very welcome entry to the gospel music scene. I do believe that Mr. Franklin’s goal is something that could make a tremendous difference in the overall health of our country. Whether one believes or not, this is a good cause.

You can listen to the full album here:

Current Issues / PotD

Living Is Frightening

February 1, 2016

We are always getting ready to live but never living. — Ralph Waldo Emerson

Plenty of events make living a frightening proposition. Whether to hide or stand is up to you.

One of the first things to greet me this morning, besides three very hungry cats, was this story from the Associated Press about Nigerian terrorist group Boko Haram burning a village, killing 86 people including children. A survivor, hiding in a tree, said he could hear the children screaming as they died in the flames. A triple bombing claimed by Daesh killed 45 in Damascus.

Business Insider reports that nine US citizens are among 33 people being held by Saudi Arabia on terrorism charges. There are no fewer than five different stories this morning detailing the precarious state of the global economy, especially in China where people are beginning to sneak large amounts of cash out of the country. Britain’s largest lender has imposed a hiring and pay freeze amid economic concerns. Tensions between China and the US continue to mount in the South China Sea.

Meanwhile, everyone living in the Midwest is bracing for severe storms that threaten blizzards in the North and West and severe thunderstorms in the South and East. At the same time, all eyes are on Iowa today as people there caucus in the first official act of the 2016 presidential election. The outcome of today’s vote could seriously impact who is still running tomorrow.

No one ever said that living is easy; we don’t expect it to be so. At the same time, however, no one told us that living was going to be so incredibly frightening. Even as I’m sitting here writing, Kat read to me a story of a man who, fearing that there might be a shooter at the movie theater, carried his own weapon to the show, whereupon he accidentally shot another person in the shoulder. Even when fleeing our fears, living is fraught with danger.

Add to everything else the fact that this is a Monday and one might question whether it is even safe to get out of bed.

All my life, and probably all of yours, we have been told we should be living our lives to the fullest. While that platitude sounds good, how we define a “full” life is a matter of great subjectivity and the nature of one’s pursuit of that “full” life can introduce one to some rather severe circumstances threatening your very existence, not to mention severely diminishing how “full” one’s state of living might be.

For example, I know some truly wonderful, giving people who have dedicated their lives to helping better the living conditions of people in third world countries. While the lack of basic resources makes those situations difficult, they feel their lives are fulfilled in helping others. What we’ve seen in recent years, however, is that terrorist groups, specifically Boko Haram, targeting NGOs and aid workers with bombs and brutal killings. Terrorists are only able to control out of fear and the preventing anyone from providing help or assistance keeps that fear level high. Just wanting to help people can make one a target.

Even people who are simply trying to eke out a modest living and prepare for old age with moderate investments have reason to fear. China arrested 21 people in a $7.6 billion Ponzi scheme this morning. US investors, again mostly individuals saving for retirement, have been victims of similar schemes as well, such as the Bernie Madoff scheme uncovered a couple of years ago.

I realize that this is typically the point in the article where I’m supposed to offer encouragement, give a “go-get-em” conclusion that encourages everyone to stand up, take the bull by the horns, stare down the serpent, and claim dominance over one’s life. I’m not going to do that this morning, though, because it’s just not realistic. There are things in and around our lives which we legitimately need to fear. Everything does not work out for good. Life is not a bowl of cherries nor a box of chocolates. Sorry, but sometimes all we get is a box of rocks.

Yes, we need to respond to life’s dangers with determination and aggressive action. Cowering in a corner doesn’t help matters at all. But it’s difficult to stand up and face an enemy one can’t see coming, and for many of the dangers we face there’s no advance warning system. When one gets on an airplane, there can be no absolute guarantee that it won’t blow up somewhere over Michigan. While the odds are in your favor, the danger is still there and there’s not a lot, if anything, one can do to prevent whatever is going to happen. Winter storm Kayla? Yeah, go ahead and “stand up” to that blizzard. Buy all the milk and bread. That won’t stop the snow and the wind.

Living is frightening. Dangers are real. The best I can offer is to be your friend as we face the challenges together. Maybe we’ll make it, maybe we won’t. Either way, know that we’ll always be for you.

Good luck, and good living.

Hashtag Philosophy

#WonderWhatWouldHappenIf

January 31, 2016

The greatest mystery of existence is existence itself.—Deepak Chopra

#WonderWhatWouldHappenIf gives us a chance to voice both our fantasy and our fears

Yes, boys and girls, it’s time to play with hashtags again. #WonderWhatWouldHappenIf just started trending on Twitter in the past hour (10 AM EST) and is already growing rapidly in popularity. I can’t say I’m terribly surprised. This is one of those hashtag games that gives one the opportunity to explore mystery, express fear, or expound upon matters of fantasy. I doubt there are any of us that haven’t at one time or another pondered, #WonderWhatWouldHappenIf and then proceeded to answer that question.

Actually, following through on #WonderWhatWouldHappenIf is at the core of science exploration, invention, and discovery. If no one ever was curious about what might happen, then we might never discover many of the wonderful things that make our lives better. Pursuing the innate curiosity regarding life and all that surrounds us is what allows us to advance as a society. If no one ever asked #WonderWhatWouldHappenIf we would likely still be living in caves and pounding rocks.

While the trend is still new, here are some early favorites:

#WonderWhatWouldHappenIf people really start thinking for themselves and not what people tell them to do

— Compton Willy (@Willy2Wise_4U) January 31, 2016

#WonderWhatWouldHappenIf my face opened up pic.twitter.com/CeUTncmxLe

— Mikey Barbera (@ThePianist1770) January 31, 2016

#WonderWhatWouldHappenIf the only people who were allowed to tweet were the ones who knew the difference between there, their, and they’re?

— ♥️ Sassy Mouth ♥️ (@SassyMouth2012) January 31, 2016

Those are just a very small sample, of course, and since it’s still early I’m sure there will be even better ones coming. I’m tempted to contribute heavily because, being totally honest here, I ask that question probably more often than is healthy. Fortunately, I rarely follow through or else there would constantly be a mess in the kitchen and my computer probably wouldn’t work. Still, here are some of my more frequent thoughts:

#WonderWhatWouldHappenIf

we all had the chance to learn physics directly from Dr. Stephen Hawking (@ProferssorSH)
everyone was concerned about being better than they are now
I mixed blueberries, raspberries, and a MilkyWay™ bar in a chocolate shake (rather surprised I’ve not tried this one yet)
the terrorists trying to build bombs were color blind (unable to discern red wires from green wires from yellow wires)
children always listened to their parents the first time
nationality wasn’t a thing
we all behaved more like our favorite pets (I fear a lot of public urination on fire hydrants)
we had a clean, unlimited power supply that was not controlled by any government or third party
grass was purple
we really did have to eat our words

I’m sure you’re beginning to think of a few of your own by now. We really are very curious as a species and once we start asking hypothetical questions like this stopping becomes quite difficult. I’m intentionally avoiding those with political or overtly religious themes to them, but as long as we’re asking the question let’s get serious for a few moments.

#WonderWhatWouldHappenIf

No one in the world had to worry about access to clean water
Everyone in the world had equal and free access to education
Men started truly treating women as equals in every way
Women started respecting each other rather than being competitive
Everyone’s skin was the same color: cobalt blue
No one was ever afraid to sing
We only saw the beauty in other people
We didn’t allow ourselves to be confined by artificial social constraints
Clothes were free
Children never went hungry, were frightened, or alone

Like every hashtag game, whether you take it humorously or seriously is up to you. I think there’s plenty of room, and need, for both. I enjoy the more creative replies, but sometimes we need to be reminded about the issues right in front of our face as well.

Now that your brain has been stoked with the idea, go ahead and join the game and don’t forget to tag me so I’ll see your tweet! @charlesletbette

PotD / Social Commentary

Sleeping Through Sunday

January 31, 2016

I have never taken any exercise, except sleeping and resting, and I never intend to take any.—Mark Twain

None of us are sleeping as much as we should. Going back to bed may be the healthiest thing you do

I would dearly love to be sleeping right now, truly I would. Unfortunately, my body has conditioned itself to wake up at this ungodly hour, while everyone else is still sleeping, so that I can actually get some work done before the world starts getting noisy. As a result, to sleep even past 6:00 AM is a luxury rarely afforded these days. I’m not the only one, though. For the past four years, doctors have been warning that we’re not sleeping enough. Cases of insomnia are on the rise. Sure, there are sleeping pills that help some, but those also bring the chance of abuse and, in some cases, addiction. The problem isn’t just limited to the US, either. The whole world is having trouble sleeping.

What causes us to have so much trouble falling asleep and staying that way? There are a number of issues, of course, but the three most common to our contemporary first-world lifestyles are:

Lack of proper diet and exercise
Worrying about events we cannot control
Looking at our smartphones in bed

That third one, of course, is new, and largely limited to people in industrialized nations. In places where 24-hour wifi isn’t quite so prevalent, concerns over personal/family safety take the third spot, which is certainly understandable. In the US, especially, we have a problem putting down our phones even to sleep. Whether it’s playing some silly game, browsing the latest cat memes, or actually reading something worthwhile, we rarely turn off our phones. Making matters worse, recent studies indicate that the light emitted by our phones is bright enough that our brains mistake it for daylight so that the little trigger telling us to go to sleep gets turned off.

Such insomnia is not totally new. Throughout the twentieth century, there were plenty of things keeping our parents and grandparents awake at night. In the early part of that century, we feared becoming involved in a European war, so much so that we were almost too late to help, Then came the Great Depression and I’m not sure anyone slept much. Homelessness, poverty, unemployment, and hunger all have a way of keeping a person up at night. Then, from 1936 on, the threat of a second European war became a worry and those who remembered the first one were especially sleepless. The 1940s were a decade of war and no one sleeps well through that. Troops were back home for most of the 1950s, but the Cold War set in hard and the Red Scare had Americans wondering whether their neighbors and co-workers might be communists. Air raid drills were common in schools, making sure children didn’t sleep well, either.

By the 1960s, parents worried about war in Southeast Asia, violence around the growing Civil Rights movement, and an exploding drug problem. 1972 crushed our faith in government. 1974 introduced us to the worries of inflation. By 1979, we looked at the Middle East as our newest enemy and worried how to keep them in check. Fear of nuclear annihilation reached its peak in the 80s and we responded to any and every threat by attempting to outlaw it, sending more people to jail than the prison system could handle, most for non-violent offenses. By the 90s economics were again a major fear and this thing called the Internet threatened to change the very fabric of our society.

Society is too complex for us to not find things to worry about. My current personal list of immediate concerns is about 20 items deep, and that’s with me trying to be positive. I refuse to be pollyannish and say everything’s going to be alright. The fact that we’re not sleeping like we should is itself a warning that no, everything may yet go to hell in a handbasket.

So, why are we not sleeping through Sundays, every Sunday? I challenged my father on the topic more than once. If one is going to actually believe Old Testament mythology regarding creation, then one has to deal with the notion that, after six days of work, God rested. Throughout the Old Testament, he seemed rather adamant about that whole resting thing and to this day devout Jews struggle with the juxtaposition of secular demands to do things and their religious commandment to not do things on the Sabbath. Spending all day at church seems to me, still, as just as much a violation of that command as if one were working. One does not rest at church, at least, you’re not supposed to actually sleep through the whole thing. My father was never amused, nor moved, by that argument, though.

To me, it just makes good sense. Our bodies, and our minds, need a break. We fill our lives with so very much the other six days, we need a respite to allow our bodies to catch up, re-energize, and recuperate. We need scheduled time to laugh, to read fiction, to have pleasant conversations, to enjoy non-stressed company of friends who don’t care if the house is clean, to ponder, to appreciate. More than anything, we need to be sleeping.

Go back to bed. Chores can wait. Ducktape kids to the wall if necessary. You should be sleeping. Get to it.

Advertising / Fashion

Sophia Loren Does Family Values For D&G

January 30, 2016

Americans try to talk about positive family values, although the actual state of things is disastrous.—Vladimir Zhirinovsky

Everyone loves their family, and every family has values; but if you’re saying your family is better than mine, we have a problem.

At 81, Sophia Loren is proof positive that real beauty and elegance never fade. The actress that stunned in The Houseboat and won an Oscar® for La ciociarau in 1962 is still every bit as stunning in the new fragrance ad (please, don’t call it a short film) for Dolce & Gabbana‘s Dolce Rosa Excelsa. Whether she’s brushing on paint while wearing a white button-down shirt or gracefully descending the stairs in a black lace dress, Ms. Loren still possesses the ability to outshine every other model on the planet. Her appearance in the 90-second piece is exquisite.

The move plays right into D&G’s spring campaign that casts a number of grandmothers as the featured models, and that on the heels of a fall/winter runway show that emphasized mothers. Domenico Dolce and Stefano Gabbana have figured out that appealing to a woman’s maternal instincts is a great way to sell clothes to the whole family. You can’t fault them for a unique marketing plan that is working even better for them than it did for Sears & Roebuck back in the 1960s. Yes, you read that correctly; I just compared Dolce & Gabbana to Sears. If you just had a Brady Bunch flashback, you’re welcome.

While all the family values marketing seems sweet, however, one would be naive to think that it is being promoted only to sell clothes. Not hardly. While both designers are openly gay and have, in the past, been in a relationship together, their interview in Panorama last year presented a very narrow and non-inclusive view of family. Specifically, Domenico claimed that there is a sharp division between children conceived and “born to a mother and a father” versus “children of chemistry, synthetic children. [Products of] uteri [for] rent, semen chosen from a catalog.” Never mind that a very large number of heterosexual couples have to use in-vitro fertilization to have children just the same as a gay couple might. Dolce goes on to say, “I am gay, I can’t have a child. I guess you cannot have everything in life. Sometimes it is beautiful to be deprived of something. Life has a natural course, some things cannot be changed. One is the family.”

Such views clash with what we see in the film as the well-muscled young models helping Ms. Loren revitalize an Italian villa take a moment to lose their shirts and play in the water hoses. Depending upon one’s orientation, this might be gay, or it may be a straight girls wet dream. Either way, it is a strong juxtaposition to the more right-wing, traditional family values tone D&G prefers to espouse publicly.

In the final scene of the film, Loren’s real-life son, Edoardo Ponti, presents a rose to “Rosa,” played by model Kate King, who then presents the same flower to Ms. Loren. All this seems so very lovely as though perhaps leading up to a big Italian wedding (don’t bother, ladies, Edoardo is married with two children). For 90 seconds worth of add, there are family values oozing from almost every frame. Too bad Dolce & Gabbana doesn’t see fit to make room for the entire family. Perhaps they’d prefer all those non-traditional family members shop elsewhere.

Here’s a look at the full commercial.

https://youtu.be/K6pdNpNgmtg

Don’t get me wrong, I’m all for family values and I think the commercial is beautiful and Ms. Loren was the perfect choice for the role. However, I prefer family values that include everyone, not just someone’s exclusionary view built upon antiquated mythology. Perhaps, eventually, D&G will find a way to include the whole family.

Advertising / Music / PotD

When Nipples Offend

January 30, 2016

The secret to success is to offend the greatest number of people.—George Bernard Shaw

charles i. letbetter when nipples offend

Policies suggesting that women’s nipples are offensive and men’s do not suggest God and/or evolution made a mistake

I’m rather surprised that I would have cause to visit this topic more than once in a week. Just a couple of days ago, we posted a video from the New York Times and talked about whether efforts by #FreeTheNipple and HeForShe were doing any good. While both are doing a wonderful job of raising awareness, which is a good start, the pace of change in painfully slow in the face of antiquated, hypocritical, and misogynistic moralities.

Just how heavy-handed some entities are become very apparent yesterday when Russian model Irina Shayk shared a collection of images from her recent Givenchy campaign. She appears in the ads with male model Chris Moore. Ms. Shayk is nude, Mr. Moore is topless, but their torsos are pressed together seductively so that nothing is actually showing. At least, that was the intention. Apparently, the fascists at Instagram get their jollies pulling out their magnifying glass and inspecting every little detail of a photo, because they managed to find just the hint of Irina’s nipple in the shadows and took down the photo.

Now, everyone who has half a brain is well aware that the censors at Instagram base their policies on a 13th-century morality that equates female nudity with the very devil him/herself while totally excusing men who do the same. This particular instance, however, is especially egregious as someone has to really get up close and wayyyyy to personal to even notice the hint of areola that can be found in the shadow of this photo. Here, look for yourself:

Givenchy

At this point, I fail to understand why anyone uses Instagram for anything more than photos of their cat and what was regurgitated from dinner. Sure, I have an account, but there are more pictures of cats and food there than people. I especially fail to understand why Tommy Hilfiger is putting in a separate Instagram pit at his Fall/Winter runway show and Burberry has chosen 16-year-old Brooklyn Beckham to shoot its new fragrance campaign, live on Instagram. Not only do both acts offend legitimate photographers everywhere, but they further endorse the sort of idiotic policies that Instagram uses to continue their inequality toward women!

Meanwhile, someone shoved pop artist Rita Ora in front of the lens of Terry Richardson, who has had more accusations of sexual misbehavior than Bill Cosby, but yet someone keeps letting him take pictures of naked women. Why, I fail to understand. Bill Cosby has been shamed into perpetual hiding, but not only does Richardson roam free, publishers keep hiring the creep! Exactly how this all is supposed to make sense, I don’t know. Richardson’s name alone has the power to offend, and perhaps that’s his schtick.

Of course, the photos themselves are, true to Richardson’s form, quite horrid. Again, don’t take my word for it. Look for yourself:

Pardon me while I yawn

Not surprisingly, there was pushback yesterday when these pictures became public. Some of the criticism was to be expected, given that the music industry as a whole seems to be in this rut of one artist disparaging another. However, I found it interesting that the Telegraph‘s left-leaning Rebecca Reid, who has supported nudes in the past, totally went off on Ora, calling her topless photos, “A slap in the face of women everywhere.” The points she makes, essentially claiming that Ora’s stunt objectifies women rather than celebrating and supporting them, are valid though the examples she uses are a little shaky. Rita’s appearance in the mag is only to promote her new album, not to express some greater sentiment or value.

And Terry Richardson’s bad photography just makes the whole thing trashy.

Let’s face it: our whole attitude toward nipples and breasts and body parts, in general, is skewed. We can’t have one standard for men and a totally opposite one for women. If you don’t think that approach is wrong, then you might be a degenerate misogynist in need of an attitude adjustment.

And through all this one thing seems frightfully obvious: I need to be shooting more nudes and offend more people. Apparently that’s all anyone notices any more.

Advertising

Burgers, Barbies, and Vikings, Oh My!

January 29, 2016

charles i. letbetter - burgers, barbies and vikings

You can find your way across this country using burger joints the way a navigator uses stars.—Charles Kuralt

charles i. letbetter, burgers, barbies and vikings, oh my

Barbies give children a chance to explore and create a world the way they see it, even if it’s not a world adults like

It’s Friday! Bring on the burgers and the beer! Wait, hold on, we still have to actually attend to business first. Burgers are coming, though.

This has been an interesting week in the world of advertising, but the best of the bunch have, rather surprisingly had little to do with that big ol’ football game coming up a week from Sunday. Well, okay, one of them technically has something to do with the game, given that it is the winner of a contest. Still, what makes that one commercial a winner has nothing to do with the game.

Intuit’s QuickBooks sponsored a national contest among its users and a small upstate New York coffee company, Death Wish, won the contest. Yes, you’re reading that correctly. Death With Coffee is the actual name of the company. The name comes from their claim that it is the world’s strongest coffee. I know, that sounds incredibly strong and bitter, but their website claims that it’s actually smooth, with hints of cherry and chocolate. While that’s not enough to make me want to drop $20 for a one-pound bag, should I ever find myself lost in upstate New York (and being lost is about the only reason I’m likely to be up in Round Lake), I might risk stopping by for a cup.

The commercial is definitely a wonderful prize. The 30-second spot itself, which will appear sometime in the third quarter, is worth $5 million, which is almost as much as Death Wish made the entire year. That’s not even counting the incredible amount of production time and an award-winning team that put it all together. All total, the cash equivalent is something like $12 million, give or take a pound of coffee.

Whether the commercial is worth the cost remains to be seen, of course. Will it double Death Wish’s revenue last year? More importantly, will it convince more small business owners to use QuickBooks? Both are pretty big gambles. The game needs to be close, no more than a touchdown difference, for people to still be watching commercials in the third quarter. If the halftime show sucks, and with Coldplay being the headliner that seems quite likely, a good portion of the audience may be dead before the second half ever kicks off. So, go ahead and take a look at the ad now and you won’t have to risk bad music or a bad football game later.

Unless you’ve been living under a rock for the past 36 hours or so, you are likely already well aware that Mattel has introduced a new set of Barbie dolls: tall, curvy, and petite. Allegedly, the move is being made to help boost girls’ self-esteem and address body issues that the traditional dolls created. While some would happily sit and argue all day over whether the new dolls actually achieve that goal or make matters worse, the truth is that children like playing with dolls that look like them and their friends. Children use dolls for a number of different fantasy and real-life scenarios, sometimes playing out things that have happened, other times fantasizing about the way they want things to be. For adults to superimpose too much meaning on their play, though, is probably inappropriate for the majority.

What’s different about the spot Mattel and BBDO dropped this week, though, is the involvement of documentarian Rory Kennedy, daughter of the late Bobby Kennedy. This is Ms. Kennedy’s first ad and the non-commercial, documentary feel she gives the piece may be just the approach needed to take on such a touchy topic. People, especially mothers, take Barbie and other dolls quite seriously and Kennedy’s spot does a good job of addressing some of the most common concerns while still keeping the tone of the commercial light and fun.

I don’t expect the new dolls nor the new commercial do actually do much to quiet Mattel’s critics. Some people are not going to be happy no matter what the toy company does so there really is no sense in pursuing every little complaint that might be made. Still, this is a positive step in a good direction. Take a look at Ms. Kennedy’s work below:

https://youtu.be/vPETP7-UfuI

One thing the advertising world has enjoyed for a long time is the art of parody. We parody music, we parody pop culture, we parody celebrities, and we even parody ourselves. So, it’s no surprise at all that my favorite commercial from this week is a wonderfully horrible and yet brilliant piece of parody that is partly in bad taste and at the same time had me instantly Googling Schweid & Sons because I’d never heard of them.

The ad steps into somewhat dangerous territory, parodying the very serious P&G #LikeAGirl ads for Always. Women’s empowerment is obviously a critical issue and one that deserves serious attention. Schweid & Sons, which sells the meat for burgers by the way, isn’t challenging women’s issues at all, though, and brilliantly presents the one woman in the commercial as the only sane person in the whole spot. Instead, what gets justifiably lampooned is the snobbery, especially in upper-scale burger establishments, as to what makes a good hamburger. You want mayo on that? There’s no reason to feel oppressed by those who say you can’t. Go ahead, smash that box, eat your burger with a hot dog on it if you want. Burgers should be as individual as you are.

If you can’t watch the ad with a tongue-in-cheek attitude, realizing that we really do take the details of mere burgers far, far too seriously, then you’ve absolutely no business watching this ad. If you enjoy a good parody, though, and can handle the way both men and the dining industry get skewered, then sit back and enjoy. Then, go out and have a couple of burgers, and don’t be ashamed to ask for mayo.

Advertising

Censoring The Super Bowl

January 28, 2016

You know, the Super Bowl is so fresh that every single commercial is even on, you know, some next-level entertainment.—will.i.am

Censoring ads in the midst of a program built upon violence seems a little more than hypocritical

I’ll admit to enjoying a bit of football, but, like millions of other people across the US, the primary reason I watch the Super Bowl is for the ads. Rarely do I care at all about the outcome of the game, though I generally hope that it isn’t a complete blowout. What is much more entertaining for me are the increadinly creative commercials that show especially during the first half and at half-time. I watch those ads with rapt fascination and, unless the game is unusually good, fall asleep somewhere in the third quarter.

Teasers for this year’s ads are looking especially promising. Already, we’ve gotten hints from Christopher Walken, Alec Baldwin, Dan Marino, Jeff Goldblum, and Lil Wayne, among others, that have me absolutely salivating to see the delightful pitches coming forth. There are also a fair number of first time Super Bowl advertisers putting up the $5 million-plus for a 30-second spot. Amazon, Bai, Shock Top, Pokemon, and SoFi are among the rookies who are putting it all on the line during this game.

Who we won’t be seeing during a two-minute timeout is People for the Ethical Treatment of Animals (PeTA). Their ad, titled Last Longer, focuses on the health benefits of not eating meat and how that, in turn, allows one the stamina to be more effective in bed. Sounds like the perfectly targeted ad for a Super Bowl crowd, doesn’t it?

Apparently not. CBS network censors, working under guildelines from the NFL, deemed the ad too explicit for television.

We’ve seen Super Bowl ads censored before; that part is definitely not new. The NFL takes a very prudish view toward any overt sexualization that might distract from the bone-crushing, concussion-inducing, permanently-disabling activities taking place on the field. Furthermore, we have seen just how terribly upset half-drunken moms can get at the mere 0.001-second slip of a nipple. They’re all so terribly worried about having to explain procreation to their precious little children, but don’t seem to have any issues with open acts of violence being referred to as sport.

Let’s be clear: I’m not a fan of PeTA. I’m very much a carnivore and while my personal sexual exploits are best left unmentioned, I assure you that it is arthritis, not my diet, most likely to limit the duration of my activity. PeTA is well known for their over-sensationalism and this ad is yet another example of that tactic.

Still, I cannot help but fnd it extremely hypocritical that this ad is banned from the Super Bowl of all places. Football is nothing but overt violence disguised as sport. Each year, the devestating effects of concussions and other injuries are demonstrated as debilitating in the lives of those who once played in the Super Bowl. Rumors are swirling that this may well be the final game for Denver quarterback Petyon Manning because of the life-threatening injuries he received and the punishment his body continues to endure. So, we’re okay with all the violence going on for the better part of three hours, but we’re not good with 30 seconds of simulated sex?

Please, tell me I’m not the only one who has difficulty making any sense of this decision. Don’t give me any BS about the children, either. If they’re old enough to watch grown men attempting to kill each other, they can handle a little fake nookie.

There is a time and a place for everything, and I sure wouldn’t run the PeTA commercial during the first two hours of weeknight prime time family comedies. But to censor implied sex while endorsing blatant violence, whether in a game or a scripted police drama, is not just hypocritical but about as immoral as television can possibly get. So, since CBS and the NFL won’t show you the ad, I will. Here you go:

Music / science

Don’t Diss The Astrophysicist

January 27, 2016

Without physics there’d be no Fashion Channel — there’d be no TV. But w/o fashion, physicists might just be naked. Not good.— Neil deGrasse Tyson

charles i. letbetter - Don't Piss Off The Astrophysicist

All music is appreciated equally in space because there is no sound in a vacuum

“Stupid is as stupid does.” My mother said that long before the movie Forrest Gump made it popular. Typically, she would say that when a particularly troublesome child was behaving exactly like its particularly troubled parents. Mother also said that it is, “difficult to teach children who are willing to believe everything without a second thought.” She encountered plenty of both over the years, like the little girl who was afraid to sit in her chair in the classroom because someone told here there were bugs in the wood waiting to eat her butt. Had the child been three or four, she would have been excused of her naiveté, but by fifth grade such nonsense, on both sides of that situation—the girl and the brat who was being mean—could hardly be tolerated.

Why science denial has been so strongly embraced the past eight years, after decades of great American achievement across all the science fields, has been disconcerting. I fail to understand why people who seem otherwise intelligent can just randomly choose to replace that which is reasonably proven through scientific process with some myth that doesn’t even hold together as it passes from one person to the next. Such willful and blind ignorance leaves me quite concerned not only for the future of our country but for the survival of our species.

I had seen noted in some obscure reference that anti-science groups such as the Flat Earth Society were enjoying a resurgence of interest along with those denying climate change, but I had always assumed that their members were limited to those who ingested a severe amount of paint chips as children. Then, over the weekend, this guy, who allegedly is a rapper and calls himself B.o.B. makes an incredible post about the earth being flat. The Internet proceeded to perform its version of a brain explosion.

Not being the world’s greatest rap fan, I had to Google B.o.B. and see who he really is. Bobby Ray Simmons, Jr. from Decatur, GA, a suburban town a few miles South of Atlanta. My first thought was, “Aww shit, I bet this is one of the dudes who tried pushing his CD on me in the parking lot outside Whiskey Peach,” but it couldn’t have been. I was here in Indy by the time someone decided ol’ Bobby knew how to rhyme. Still, I had to roll my eyes. Rappers coming out of Decatur or anywhere on the South side of ATL has become about as cliché as peaches and sweet tea, and not nearly as good. I was all set to just ignore the whole situation, assuming it would go away the next time I refreshed my browser. Such stupidity tends to have an especially short shelf life on the Internet.

But then, something rather wonderful happened. For reasons that are his own, Astrophysicist Neil deGrasse Tyson decided to reply to B.o.B.’s tweet about the NYC skyline’s visibility over the horizon:

@bobatl Earth’s curve indeed blocks 150 (not 170) ft of Manhattan. But most buildings in midtown are waaay taller than that.

— Neil deGrasse Tyson (@neiltyson) January 25, 2016

The astrophysicist also attempts to educate the rapper on the way stars move. Bobby got offended, apparently, and one of the things I appreciate about Dr. Tyson is that he goes out of his way to make sure people understand that being bad at science doesn’t make someone a bad person. He posted to Twitter:

@bobatl Duude — to be clear: Being five centuries regressed in your reasoning doesn’t mean we all can’t still like your music

— Neil deGrasse Tyson (@neiltyson) January 25, 2016

The astrophysicist is much more magnanimous than I fear I would be in such a situation. In fact, more than a few people were ready to go to the mat for Dr. Tyson, one of those being his nephew, Steve, who is a “hip-hop MC” and DJ in Philadelphia. Steve didn’t take to kindly to Bobby dissing his uncle, so he put together some music of his own with a track called Flat to Fact. Here, go ahead and take a listen (warning, if your ears are not accustomed to the speed of contemporary rap, you may need to listen multiple times before you actually catch what ol’ Steve is layin’ down):

At least Bobby seems to have the good sense to know when to quit, as he’s gone on to other somewhat less offensive methods of hyping his new album. He seems to have dropped the subject of the earth’s shape for now.

What I think this shows, however, is that the Internet doesn’t take kindly to those who display their science ignorance in ridiculous ways and, even more important, one should never, ever diss the astrophysicist. Ever.

Music / PotD / science

History and Hashtags

January 27, 2016

We have the power to make this the best generation of mankind in the history of the world or to make it the last.—John F. Kennedy

Today may be one of our greatest achievements or more devastating disasters; which is totally up to us

27 January is one of those dates that history just seems to like. Events of note, people whose lives are noteworthy, have connections to this date in a volume that exceeds the norm and causes us to sit up and take notice. One day can make a difference, a big one, and much of that comes down to the actions or decisions of one person. Here’s a partial list of historical events that happened on this date, concatenated from the Associated Press:

In 1756, composer Wolfgang Amadeus Mozart was born in Salzburg, Austria.
In 1880, Thomas Edison received a patent for his electric incandescent lamp.
In 1901, opera composer Giuseppe Verdi died in Milan, Italy, at age 87.
In 1913, the musical play “The Isle O’ Dreams” opened in New York; it featured the song “When Irish Eyes Are Smiling” by Ernest R. Ball, Chauncey Olcott and George Graff Jr.
In 1944, during World War II, the Soviet Union announced the complete end of the deadly German siege of Leningrad, which had lasted for more than two years.
In 1945, during World War II, Soviet troops liberated the Nazi concentration camps Auschwitz and Birkenau in Poland.
In 1965, “Up the Down Staircase,” Bel Kaufman’s novel about a young, idealistic teacher at a New York inner-city school, was published by Prentice-Hall.
In 1973, the Vietnam peace accords were signed in Paris.
Ten years ago: Salzburg, Austria, held an exuberant 250th birthday party for its native son, Wolfgang Amadeus Mozart. Western Union delivered its last telegram. The first inhalable version of insulin, Exubera, won federal approval.

Understanding this is just a partial list and realizing how broad a representation of life it represents, perhaps we might find some encouragement in making a little extra effort to make this 17 January yet another day of note. To that end, the hashtag #LetsMakeTodayBetterBy has been trending since yesterday afternoon. While celebrating the great lives and events of history is important, equally necessary is that we make the effort for today to become one of those days that history remembers.

Granted, not everything for which today might be known would be obvious at first. Who can foretell which of the hundreds of thousands of new lives born today will grow up to excel in ways we currently cannot imagine. Inventions that might seem overly simple or unimportant when first unveiled may prove to dramatically change all our lives. Yet, without our making an effort to improve today, and the future, this just becomes another day where history yawns and keeps on going.

How can you make today better? Here are some of the things that have been mentioned so far:

Happy Chocolate Cake Day! https://t.co/t3iMKkCIA6 #LetsMakeTodayBetterBy #ChocolateCakeDay #chocolate #pudding #CaKe pic.twitter.com/BjHwxIIQzL

— Just Puds (@justpuds) January 27, 2016

#LetsMakeTodayBetterBy being compassionate, like this Apple store worker who helped a mom and her son with autism https://t.co/SNzHSCDAFb

— USA TODAY (@USATODAY) January 26, 2016

#LetsMakeTodayBetterBy following our dreams. XO, Chloe Pink pic.twitter.com/4OCw8DT5PV

— chloepink (@chloepink) January 27, 2016

#LetsMakeTodayBetterBy by doing something positive for someone else, even if it is just a thank you pic.twitter.com/3l9BHYGSPE

— Jamie Hill (@JamieHillUK) January 27, 2016

As I’m writing, there are over 66,000 suggestions for how to make today better. Naturally, some of them are self-serving and more than a few relate to specific events that, for geographic reasons, are not necessarily available to everyone. Still, by making a deliberate effort to make today better, we all increase the chances that this will be another 27 January for the history books. The future history is up to you.

Fashion

Searching For New Designer Labels

January 26, 2016

charles i. letbetter - new designer labels

A designer is like a doctor for a woman. He has a specific job, and if he is doing it well, he will have the gratitude of the woman for the rest of his life.—Oleg Cassini

Big fashion houses of the past have grown boring and the fashion world is screaming for something different

While styles may change a bit from season to season, many of the great Maisons of fashion are quite old. Pringle of Scotland began selling knitwear in 1815. Jeanne Lanvin opened her shop in 1889. Thomas Burberry opened a store in Hampshire, England in 1856. Thierry Hermès first opened his leather shop in 1837. Guccio Gucci came along in 1906, Mario Prada in 1913, and, quite famously, Coco Chanel in 1910. After World War II, there was a flurry of activity in the fashion world that brought us names like Armani, Dior, and Givenchy, among many, many others. Fashion is full of rich and interesting histories and more than a few houses have catalogs that made fashion for decades. Houses may go through one designer after another, but labels stay forever.

So, here we sit in the cusp of another women’s ready-to-wear season and two of the best living designers, Raf Simons, formerly of Dior, and Alber Elbaz, most recently at Lanvin, are free agents. They both left major, storied, and old houses without any other label immediately picking them up. Despite their popularity and brilliant creativity, neither have demonstrated any urgency in signing on with anyone, and that vacuum is more than a little disconcerting.

Vanessa Friedman at the New York Times makes the claim, and a reasonable argument that fashion wants Alber Elbaz to start his own line. As delightful as that idea sounds, though, there are some serious obstacles to a designer, even one with the experience and reputation of Elbaz, starting their own label. The world is a much different place than it was even ten years ago and the entire fashion industry has seen a significant dip in revenue.

One of the reasons older fashion houses don’t go away is because they have the capital, both financially and creatively, to weather the periodic storms within the industry. As global economies change, large labels have the ability to hunker down and scale back production if necessary until the retail landscape is more friendly. Smaller, designer-owned labels rarely have that luxury and if the downturn continues we may see more labels close their doors. Already this week, Giles Deacon has announced he is closing his ready-to-wear business and focusing on couture wear, which allows him to downscale and limit his expenditures. Fashion is definitely not a business for the risk averse.

As Friedman’s article mentions, there are some investors willing to take a chance on new designer-driven fashion labels. Renzo Rosso is probably most prominent among those, with his OTB Group parenting Maison Martin Margiela, Marni, Viktor & Rolf, Diesel, Staff International, and Brave Kid in addition to him personally chairing Diesel. Rosso is said to be encouraging Elbaz to strike out on his own and one has to wonder if OTB Group might back such a venture. Fashion’s largest conglomerate, LVMH, also has a history of picking up struggling designer-owned labels. The problem with a strictly financial-based in

The problem with a strictly financial-based investment is the desire to keep a label going, even after the originating designer departs. While that approach has worked historically, we are now at a point where that attitude results in only one thing: very boring fashion. It has been well over ten years since I saw a fashion season that I felt was as full of originality and creativity as one has a right to expect from fashion. Finance-driven businesses aren’t interested in creative experimentation because one off season can send profits plummeting; they much prefer the safety of the tried and true, resulting in far too many seasons where all we see are recapitulations of the house catalog.

I’m going to make some people hate me, I’m sure, but would it really be all that horrible to start a practice of just letting houses die with their designer? I reeled in horror last season when an aging Roberto Cavalli turned the reigns of his legacy over to Peter Dundas, who absolutely massacred the collection. As much as I love Roberto Cavalli, I would much rather see the doors to the house close rather than become trashed with Dundas’ seasonal disappointment trying to fit his creativity into someone else’s vision. Dundas, too, deserves a chance at his own label, not trying to fit into Cavalli.

We were all shocked when Alexander McQueen committed suicide in 2010, and that act demonstrates just how impossible stressful it is to be a designer. I can understand, given the suddenness of his death, why it was necessary to allow Sarah Burton to continue his work. But should she decide to leave the house, and perhaps go to Dior as was rumored this morning, what would be wrong in allowing McQueen to close? Why not honor him as the creative genius he was, rather than risking having that reputation besmirched by a designer who just doesn’t fit with McQueen’s vision?

At the same time, we need to propel younger designers such as Public School’s Maxwell Osborne and Dao-Yi Chow. Why should they have to pull double-duty trying to shore up a dying DKNY brand? Why not just put that investment directly into Public School and let DKNY rest in peace? No one is going to bring back khaki jumpers any time soon (I hope).

Fashion is gasping and desperately needs some fresh air. That creative spark is not likely to come from within the creative shackles of a century-old fashion house. We need new designer labels to bring the freshness back into fashion. Elbaz, Simmons, or whomever else is fine with me. Just please, for the love of style, stop re-hashing old catalogs!

PotD

The Virtue of Silence

January 26, 2016

charles i. letbetter - virtue of silence

I have learned silence from the talkative, toleration from the intolerant, and kindness from the unkind; yet, strange, I am ungrateful to those teachers.—Khalil Gibran

In silence we hear the whispers of wisdom

Among the list of people whom I can no longer find, and may well be deceased, is an associate professor of music by the name of Robert Woods. Dr. Woods was a rather unassuming individual from my student perspective, but in January of 1982, while teaching a course in electronic music, he taught us a very valuable lesson about the importance of silence. His assignment sounded simple enough: find a place with absolute silence, and see how long you can stand it. Being cocky college students, we laughed. It was J-term and the campus was more than half empty. Finding a quiet spot would be easy.

But Dr. Woods didn’t say find a quiet spot. His instructions were to find a place absolutely void of sound and when class convened the next day we shared our stories of just how difficult it had been to complete the assignment. So difficult, in fact, that I was the only one who had actually found a place of complete silence: the morgue.

I worked part time in a funeral home. After everyone else had left for the evening, I went into the empty embalming room, which was totally sealed, and shut the door. The experience might have been eery had I not been accustomed to being in the room. There was nothing in there that would make a sound without human intervention, or so I thought. As I settled in on a stool, I soon realized that the fluorescent bulbs were humming. One wouldn’t have noticed under normal conditions, but when all other distractions were removed, there it was: a low but distinct hum. There was only one thing to do: turn off the lights.

Yes, sitting along in a sealed embalming room in the dark is eery. Worse than the dark, though, was the complete silence. Not a sound. I not only could hear my own breathing, but my heart beat sounded louder the longer I sat there. I’d shift my weight on the stool and the shuffle of my slacks against the metal was loud. I cracked my knuckles and it sounded like fireworks. With its ceramic tile floor and walls, the acoustics of the room amplified any sound, but the only sound was that of me, being alive. I stayed for what felt like an eternity then felt my way along the wall back to the door. I had been in the room a mere four minutes.

Dr. Woods’ point had been that silence is a necessary part of music and he wanted us to experience silence so we would appreciate the presence of rests amidst a flurry of sound. Music, he explained, finds its life not in the cacophony of notes and sounds as we might layer them together, but in those brief moments of silence, the rests, especially when unexpected, that allow us to catch our breath.

I can’t say I learned a great deal from the remainder of that class. Electronic music was still finding its roots and our resources, which had been borrowed, were painfully limited. Dr. Woods soon left for a teaching position at a university that appreciated his forward thinking and we went on to do other things that had no relationship to our degrees. What stuck, though, was that very important lesson in the virtue of silence.

Life since that moment in 1982 has only gotten increasingly louder. The reason I get up at 4:00 AM every morning to write these articles is because, in relative silence I can think, put words in order, consider what phrasing best communicates an idea, and pull together stories that are, hopefully, worth reading. Outside this morning, the wind is literally howling and the heater is struggling to keep our house warm, but in the absence of children laughing, music playing, or the whole world trying to talk at the same time, there is a peacefulness that gives life amidst the cacophony.

One of the reasons I so dislike presidential election years is the amount of overwhelming noise they generate. Every candidate, especially at this point of the approaching primaries, is shouting as loud as they can, trying to shove their message through the eye of the needle that is our attention span. Add to that all the sports, not just the impending Super Bowl, but all the cricket and the soccer and the basketball going on around the world. There are ads, and movies, and trailers, and … I think someone has a field trip today but I don’t remember which child. Then, there’s laundry and dishes and I suppose I should plan something for dinner because people do need to eat every once in a while. Pictures to schedule and take and edit. Conversations about books and an upcoming deadline and no I’ve not even started that outline. Did I remember to order underwear? I hope so, because I don’t have time to go out and buy more. Rumors that Sarah Burton is leaving Alexander McQueen and going to Dior, are they true? Men’s fashion in Paris, then couture, then, SHOWTIME, a month of ready-to-wear. And …

So. Much. Noise.

Learning the virtuosity of silence doesn’t happen by accident. Too many people ignore the rest signs. We need those quiet places; in our lives, in our thoughts, in our schedules, in our creativity. We need space to take a breath so that we don’t choke on our own lifelong diatribes.

May you find that moment, if not now, soon, where you can experience the virtue of silence. May you find Peace. And thank you, Dr. Woods, wherever you are.

Advertising

Everyone Wants Your Money

January 25, 2016

Money and women are the most sought after and the least known about of any two things we have.—Will Rogers

By 2017, Millennials will have more buying power than any other generation in the industrialization era

Everyone is after the Millennials and their money. As a group, Millennials have replaced the Baby Boomer generation as being the most attractive to advertisers. They are more likely to have expendable income and both their earning and buying power is just beginning to grow. Brands that lock in Millennials as repeat customers now are likely to enjoy a long purchasing relationship in the future.

The challenge is that Millennials have a very different outlook on the world than did my generation when we were their age. Therefore, they don’t respond to the same form of advertising and marketing campaigns that have worked before. Ad agencies get this because, no big surprise here, a large portion of their creative staffs are Millennials. Convincing their clients of the need to change, however, is not always easy. Some get it, some don’t.

Among those who seem to understand the need to market differently to Millennials is MillerCoors. Sure, it’s no big surprise that Millennials like beer; in many ways they have fueled the craft beer boom almost single-handedly. The traditional big-volume beer sellers have struggled, though, in no large part due to the fact that Millennials don’t like mass-market beer. As a result, we see companies such as MillerCoors looking to smaller agencies like Mekanism to create campaigns tailored specifically to the Millennial, such as this one:

Among the things worth noting about this ad:

it’s short. 16 seconds is all the time it takes to make their point. Millennials tend to not have long attention spans and a 30-second commercial is likely to be overkill.
it’s real. Millennials are hitting their childbearing years and responding to that natural desire. However, these are not super-young 20-something couples; they’re older, more mature, which is common among this and subsequent generations.
it’s not sexy. No girls in bikinis, no buff guys in baby oil. While the couples are reasonably attractive, Millennials don’t respond to over-sexualized images the way that Boomers did.
it shows a reasonable income bracket. No large pool, no large house. Millennials want homes, but haven’t been able to afford them, so showing a smaller house that is more likely a rental is appropriate.

MillerCoors isn’t the only one getting the message. Hilton Worldwide has announced it will be opening a new chain of hotels called Tru that is designed specifically to attract Millennials. The first hotel is scheduled to come online later this year, with approximately 132 facilities planned for cities that are popular among that generation, such as Portland, Dallas, Atlanta, Chicago, and Denver. The hotels will focus on highly personalized service and what they refer to as a “common, youthful look.” Their ads will be, “visually represented through spirited photos with playful and vibrant colors; custom, fun illustrations; circular shapes, not only to invoke our logo, but also to convey that we are different; and the custom vernacular we’ve created for this brand using three-letter words like zip, jam and fit,” according to Alexandra Jaritz, global head, Tru by Hilton.

There’s no question that Millennials like to travel, but even there they’re not doing it in the same way as Boomers. This is evidenced by the very existence of AirBnB, which is counting on Millennials (and Chinese tourists) to help make it profitable. Can Tru by Hilton create an experience-based standardized accommodation that actually competes with staying in someone else’s home? I have to admit, this could be entertaining to watch. I’m just glad I don’t have any money invested with either approach.

For all the places that are at least trying to understand Millennials, however, there are four or five times as many companies who don’t, and those are likely to be some of the major losers over the next few years. Here are some of the sectors I think really need to step up their game if they want to stay solvent once Boomers are no more.

Banking & Finance. Millennials don’t trust banks and they damn sure don’t trust Wall Street with their money. As a result, the climate is right for an alternative to come in and set a genuinely new paradigm in the financial sector. Unfortunately, this also may make Millennials more financially vulnerable in the long-term.
Cable Television. It’s been suggested that there is too much television already. What’s driving this concern is the fact that only 46% of Millennials watch any television programming at all, and the vast majority of that is on mobile devices. Millennials have cut the cord with cable pretty hard and I’m not sure it is remotely possible to convince them to come back.
Transportation. Just as the auto sector is starting to recover from the recession and sales are picking back up, they soon need to begin re-examining their approach to the Millennial market, which, as a group, doesn’t exactly like cars. Even with the new hybrids and promising growth among alternative-fuel vehicles, Millennials would still rather ride their bicycles, take public transportation, or call Uber for a ride. Environmental concerns override money issues on this one. While there are more than enough Boomers still buying cars, and big ones at that as gas prices plummet, automakers need to re-work their approach to a generation that doesn’t have the brand loyalty their grandparents did.
Warehouse Clubs. This one kind of makes sense. Millennials live in smaller places and have limited transportation options that don’t involve carrying around a pack of 46 paper towel rolls. While all the major warehouse clubs have online purchasing options, the positioning, design, and marketing of those options leaves a lot to be desired. If they want to capture Millennials, the folks at Costco and Sam’s Club need to follow Amazon’s example and then improve upon that experience.
Family-related services. This includes anyone involved in health care, children’s services (including clothing and education), and anything to do with weddings. Millennials are totally redefining family. Who and when they marry, when or if they have children, and how they approach health care have significantly different answers than previous generations. A lot of traditions are being left in the dust and will not recover. Those who survive will do so only by completely re-configuring how they do business and how they market to this new generation.

These are not insurmountable issues. For all the challenges some companies may face, there are reasonable answers for most. There’s no time to waste, though. Companies who don’t have a Millennial-focused plan by the end of this year are going to find it increasingly difficult to ever win that business at all. You want Millennials’ money, you’ll have to work for it!

PotD

#MondayMotivation

January 25, 2016

The older you get, the more fragile you understand life to be. I think that’s good motivation for getting out of bed joyfully each day.—Julia Roberts

Does a positive attitude really increase our life span? Does it hurt to try?

Another week is starting and if ever there were a time the hashtag #MondayMotivation was necessary, this would be it. Getting out of bed was rough; there’s rain coming in today and my arthritis has my hands hurting to the point that every letter I type is painful. I can use a little encouragement to get through the next several hours. There’s too much to do to stay in bed.

More than just getting out of bed in a timely manner, though, I’m trying an experiment this morning. It may run a day, or a few hours, or all week. I went to the death clock yesterday for amusement (yeah, I’m that weird) and noticed something interesting. Of all the variants that might make a difference in my longevity, attitude played the biggest role. If I leave all the settings at their default, which is what I’m inclined to do, the death clock has me kicking the bucket at age 73, which is less than 20 years from now. I’m not especially happy with that outcome. However, if I change the “mode” or attitude to “optimistic” the calculator has me living to the ripe old age of 93. Twenty years difference in longevity simply based on attitude. Now there’s some #MondayMotivation for you.

Of course, the calculator is meant for entertainment purposes only and while there’s some lightweight science behind their use of the BMI index, it certainly shouldn’t be taken too terribly seriously. Things happen that we can’t predict. Still, it got me thinking that it probably would make everyone’s life a bit more pleasant if I made more of an effort to be just a touch more optimistic in my attitude, and that certainly applies to how I feel about Mondays. This is rarely my favorite days, and for me, Tuesdays are often worse.

However, none of that replaces the fact that the joints in my fingers are screaming at me this morning. So, rather than type a lot of motivational platitudes at you, I’m going to borrow some from Twitter, which conveniently stores all the #MondayMotivation things in one place. These are totally random, but hopefully they at least give you reason to smile a bit.

Morning all, hope everyone has a good day! #coffee #mondaymotivation pic.twitter.com/Zguu29SCN6

— The Lowry (@The_Lowry) January 25, 2016

@waitrose your delicious Mexican quinoa bowl with feta instead of cheddar! #MondayMotivation pic.twitter.com/qH4KNkj8Y0

— Izzy Kerr (@izzy__kerr) January 25, 2016

#mondaymotivation #mondaymorning… Eat all your breakfast, can’t work (or play ) on an empty stomach. pic.twitter.com/ZWxMZ9oBCL

— Anna McKann (@AuthorMcKann) January 25, 2016

Good Morning, welcome to the last week in January. Here’s our #MondayMotivation and do enjoy your week. pic.twitter.com/JKpNfGe686

— Investment One (@InvestmentOne) January 25, 2016

Let’s do this … #MondayMotivation pic.twitter.com/P4k73Js3bt

— Sarah Ellis (@SarahAspire) January 25, 2016

Anyone else daydreaming that Monday was looking like this? #mondaymotivation pic.twitter.com/4Auz8x7pFS

— EA Barbados (@elegantbarbados) January 25, 2016

What more could you want? #MondayMotivation pic.twitter.com/GhK1vPoRGP

— OPPO Headphones (@OPPOheadphones) January 25, 2016

What will your future self thank you for? #MondayMotivation pic.twitter.com/oJ1KRah5i4

— Intouch Accounting (@IntouchAcc) January 25, 2016

Our #mondaymotivation ? Pom pom twirling Bugs. #earlyyears pic.twitter.com/emudS3lILa

— Music Bugs HQ (@MusicBugs) January 25, 2016

Music

Steven Tyler: Where Country & Rock Collide

January 24, 2016

charles i. letbetter - Steven Tyler: Country and Rock Collide

The things that come to those that wait may be the things left by those that got there first.— Steven Tyler

charles i. letbetter - steven tyler: country & rock collide

Rock and Country music have been getting closer to the same sound for over 30 years

Steven Tyler is an iconic image in the music world. Sometimes referred to as “everyone’s favorite grandmother” because of the striped hair and plethora of flowing scarves, the former Aerosmith frontman presents a character unlike any other in any music genre. I mean, come on, who else would be wandering around New York City in the middle of a blizzard with his daughter, and then take over a CNN live report? The dude may look like a lady from time to time, but he is so totally unique both in sight and in sound as to be instantly recognizable even if he were to try his hand at opera.

While the Met stage may not be currently within his sites, though, Steven Tyler has set his eyes firmly upon the country music market. He announced last year that his next album would be country, but his first single from that album, Love Is Your Name, failed to generate a tremendous amount of excitement. Perhaps the sound was too smooth. Perhaps country fans just weren’t interested. Whatever the reason, response was more of a bored yawn than what typically accompanies the rocker’s new releases.

If at first you don’t succeed, drop a second single, which is exactly what Tyler did this past week. The new single, Red, White & You, certainly sounds more country with a clear taste of fiddle and banjo in the band, but this is still Steven Tyler’s voice. He even starts the song with his signature whoop. So, while the lyrics go on about the Fourth of July and Tom Petty and all those other themes that seem standard in a contemporary country song, the sound one hears still resembles that which we’ve associated with Aerosmith and rock and roll for the past 40 years.

Country music fans are going to be divided, as they have been for quite a while. Traditional country fans more closely identify with what the Grammy’s categorize as “American Roots” music, that acoustic-driven, old-school, nasal-toned, boot-and-stetson-wearing sound of Willie, Waylon, and the boys. There’s is the sound defined by Hank Williams, Sr., Little Jimmy Dickens, and Roy Acuff. Yet, even there we’ve seen some crossover. One of the artists nominated for this year’s Grammy for best American Roots song is none other than the Eagles’ Don Henley singing with country legend Merle Haggard.

Contemporary country has been courting rock music for a while. Think back to Garth Brooks and the controversy his rock-driven sound created some thirty-plus years ago. This week’s Billboard country chart includes artists such as Luke Bryan, Sam Hunt, and LoCash whose heavily produced songs don’t sound all that different from 80s and early 90s rock. Even artists once considered staunchly country, such as Carrie Underwood and Taylor Swift, have more of a pop sound now than anything that might have once been considered anywhere close to old-fashioned country.

Obviously, music genres don’t stay the same forever; they change and evolve just like everything else on the planet. If Steven Tyler wants to call his new album country music, why stop him? After all, Aerosmith fans have grown older; we don’t rock as hard as we did in the 70s and 80s. Country music may be more our speed. At the same time, however, there’s a lot of tradition in country music that could be lost if the genre continues to merge so closely with rock that one has difficulty telling the difference.

I’m not the one to make the final call. I’ll put the link below and let you listen for yourself. Just remember that when one blends Country and Rock, what you get is a Crock, as in: full of …

charles i. letbetter

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