body image

Advertising  /  Fashion
Banning Photos Of Thin Models
June 27, 2016
charles i. letbetter - banning photos of skinny models

It is stupid on my part to think of banning the media. —Shah Rukh Khan

 

charles i. letbetter - banning photos of skinny models

Banning a photograph because a model appears too skinny is making a dangerous judgement call

Banning photography for any reason is never a good idea. When we ban things such as art, photography, books, movies, and other means of expression, we are closing off an avenue of expression, a means of learning, and perhaps even a path to enlightenment and understanding for other people. Banning the arts in any form, even those distantly related such as advertising, is wrong.

So, in what seems to be a trend, the Brits have fucked it up again. This time, it’s specifically the Mayor of London, Sadiq Khan, who has banned ads on public transit that might challenge a woman’s body image. The mayor’s action responds to an ad that ran earlier this year asking whether one’s body was “bikini ready.” Many people found the ad offensive, even foolishly started a petition on change.org, and as a result made the ad more famous and seen in more places than it ever would have on its own.

The UK is already a bit of an anomaly in the advertising world in that its Advertising Standards Board has the ability to order the removal of any ad it doesn’t like for pretty much any reason. The board has been challenged frequently for banning ads in Britain that wouldn’t have been a problem elsewhere.

Body Image As A Matter Of Perspective

Body shaming is unquestionably a problem and body image, especially among teenage girls, is a critical issue that affects other decisions that women make. Body image determines what one chooses to eat, what one chooses to wear, and even who one chooses to date. As a result, things we used to say often, such as, “Is your body bikini ready?” are no longer publicly acceptable. We find those statements offensive because we presume they promote an unsafe body image.

But what about the image accompanying that ad? While I’m not inclined to re-publish the ad again here (it’s had more press than it deserves), I can tell you that the hourglass figure of the model would not be considered too skinny by a lot of people. If the same image had run with different copy, would Mr. Khan still be so upset? Would people still be offended?

Consider the picture I chose to go with this article. Do you consider the model too thin? Does her body shape offend you? If so, why? I can promise you that the model involved is quite healthy. She certainly does not consider her body too thin and her physician would likely agree. In banning a picture of her body, are they not body shaming and affecting her body image as well?

Body Image As A Matter  Of  Health

Both advertising and the fashion industry have for several years been challenged with the body image they present. Paris and Milan passed laws protecting models from being forced to maintain unhealthy weights. Such laws are good and necessary. No one should be asked to do things that put them in danger simply for the sake of a photograph. I have no problems with that.

However, laws banning photographs, such as this one in London, fail to actually show concern for the health of the model. There’s no requirement for a doctor’s note, such as there is in the Paris law. There are no means in which the model’s health is even considered. Rather, a judgement call is being made by an autonomous board (the members of which have yet to be selected) without any specific guidelines for what is and isn’t acceptable.

If we’re going to be concerned about body image, shouldn’t the health, both physical and emotional, of the model be considered first? If one is banning an ad because the image is considered unhealthy, is that not also telling the model that she is unhealthy as well?

I can tell you that I’ve worked with hundreds of models who are quite frustrated at people telling them they look too thin or unhealthy. How is this type of action any different than fat shaming?

Body Image As A Form Of Judgement

Vaness Friedman, a fashion editor for the New York Times, wrote an opinion piece on the matter of photographs of skinny models yesterday. In the article, she states:

Though often conflated with the movement to protect models, which resulted in legislation in France in 2015 requiring models to produce a doctor’s note attesting to their health, and digital alteration of photographs to be disclosed, banning is a separate issue. It doesn’t involve working conditions (which can and should be legislated), but subjective, and ultimately regressive, assumptions about what constitutes a positive female image.

Banning pictures of skinny women unfairly judges them. What right does someone else have to say that a skinny body is wrong any more than an overweight body is wrong based merely upon a photograph? Can you look at a set of  photographs and know, based on the model’s size and shape, which one just found out she has breast cancer, or Crone’s disease, or diabetes, or a thyroid condition? Of course you can’t! One might guess, but a large portion of the time that guess would be wrong.  The judgement is unfair and unreasonable.

Banning isn’t the answer

There’s no question that body image is an important issue. Everyone should be encouraged to embrace the fullness of who and what they are without any judgement. There is no right body type for every person. We all get to be unique.

In embracing that point of view, however, we must include women who are thinner. Their body image counts just as much as that of the woman who can’t keep her weight below 350 pounds.

We also have to start trusting women to make their own decisions about their body and stop trying to do it for them. While some women may look at a Gucci ad and find the models too thin, someone else may look at the same ad and be encouraged to eat better, exercise, or consult their doctor about losing weight. We must allow room for a difference of opinion regarding any photograph.

Censorship, in any form, is wrong. Banning pictures of skinny women is a huge mistake. If Britons get a chance to re-vote on the Brexit, perhaps Mr. Khan should also consider shelving his new law. Neither do the good for which they are advertised.

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Advertising  /  Fashion
Are Networks Censoring Sex or Size?
March 12, 2016
charles i. letbetter - are networks censoring sex or size?

If you ask men about their body image, they will tell you they look better than they do. And if you ask a woman, she’ll tell you she looks worse. —Gloria Steinem

 

charles i. letbetter - network censoring sex or size

ABC and NBC say they turned down Lane Bryant ads due to sexuality violations, but is the real reason a matter of size?

There’s nothing quite like the feeling of trying to put on an item of clothing that you’ve worn dozens, if not hundreds of times before, and having it not fit. I’ve had that happen twice in the past month with two separate pair of pants. One popped a button when I sat down and the zipper broke on the other. Sigh. I’ll blame faulty manufacturing for the zipper because there’s no way to prove that it wasn’t, but the button popping is more difficult to excuse. I’ve sat here eating chocolate for a month (because it makes you smarter) and not getting any exercise. So, instead of losing 20 pounds, which is what I need to do, I packed more on. Needless to say, my current body image is not positive. I am not a fan of my current size.

For women, body size and body image is an even more critical issue. In extreme cases, negative body image leads to severe eating disorders and even death. That’s why a number of retailers, including Dove and Lane Bryant, have created ad campaigns around supporting a positive body image, regardless of one’s size. Even Sports Illustrated got in on the act casting curvaceous model Ashley Graham for one of the covers of their famous swimsuit edition. Supporting a positive body image among women is a good thing, and has even proven to be good for business.

So why, then, did two major television networks, ABC and NBC, refuse to air the new Lane Bryant ad featuring Ashley Graham? NBC claims the ad violates “broadcast indecency guidelines.” I’ve searched through the ad meticulously, though, and fail to see how that claim is justified. NBC says they’ll air the ad if edits are made, but Lane Bryant says the ad is just fine the way it is and I tend to agree. In fact, so does pretty much every other broadcast outlet out there. No one else has turned down the ad for any reason.

The two networks can claim the ad is too sexy, but the appearance is that body size seems to be the greater issue than sexuality. Take a look at other ads both networks run and there would seem to be a double standard. Neither network seems to have any difficulty playing dangerously with the censors when the bodies are lean and fit, so why do they have a problem with bodies that have curves, bodies that are real, and bodies slightly larger than the size 2 that dominates most of fashion advertising? Here’s the ad. Take a look for yourself:

I could sit here and harp on the issue all day, but what ultimately matters is how you and I respond. Support those who support a positive body image and size. Censorship, for any reason, is just not acceptable.

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Fashion  /  PotD
A Shape That’s Unforgettable
July 8, 2015
charles i. letbetter

charles i. letbetter

Corsetted (2011). Model: Carrie Pennington

A girl should be two things: sexy and fabulous. –Coco Chanel

[one_half padding=”4px 10px 0 4px”]Society seems to have always been obsessed with the shape of women’s bodies and women have always been looking for ways to alter their body shape to meet whatever the current fashions might dictate. Pretty much every body type imaginable has been “in” at one point in history or another. Never mind what might be natural or healthy, manipulating body proportions has been a consistent issue for women forever, presumably even dating back to the earliest cave dwellers. The ability to find a mate once depended on how a woman’s shape for her child-producing potential. If the woman didn’t meet that current standard, she could well be left out of the clan and would have to forage for herself. Women’s body issues go all the way back.

No one is exactly sure when women started undergarments designed to alter their shape, but there certainly have been many over the years. Petticoats and hoop skirts both created the illusion of broader hips while, presumably, protecting a woman’s purity. Precursors to the bra actually pushed down a woman’s breast to keep them from appearing too large. Most have, thankfully, gone so far out of style that they are now nothing more than museum pieces. Yet, at least since the 16th century, one piece has adapted and endured to become a cherished piece of a woman’s lingerie collection: the corset.

While there’s no documentation as to when corsets were first used, we do know that some of the earliest versions bordered on cruelty. The ribs were made of iron and pulled impossibly tight. Some speculation exists that they might have originally been meant as an orthopedic device, which makes a little sense despite the fact they were probably not very effective. By the mid-16th century, corsets, which were then known as stays, were more decorative and worn as external pieces over the bodice of a dress, but by a century later they were demoted strictly to underwear, beneath the bodice or other clothing.[/one_half]

[one_half_last padding=”4px 4px 0 10px”]Corsets softened considerably and became much more kind during the 18th century, though pulling one tight could be both comical to watch and deadly to experience. By the early 20th century, they were all but forgotten until photographer Horst P. Horst took the iconic photo of a woman in a corset that is the inspiration for today’s photo. That photograph brought new attention to the corset as a fashion piece with a number of variations being developed that were less restrictive to the abdomen and more supportive of the breasts.

Popularity waxed and waned over the mid-century decades, but then designer Jean-Paul Gaultier brought the corset back as an external garment in the 80s and they’ve not gone away since. Every season someone tries a slightly different variation, working them into styles from evening wear to casual streetwear. Look around and one can find a corset, or corset-type garment, for just about any occasion. They have almost become a standard part of a woman’s wardrobe and look sexy and alluring on many different body types, which give them a universal popularity.

We see a lot being said today about body shaming and its detrimental effects. While there is unquestionable validity to the movement, what ultimately matters is how a woman feels about herself. Corsets are attractive and for some women help them to feel more sexy and confident. While no one should ever feel forced to wear anything or feel obligated to look a certain way, one needs to feel good about themselves and corsets help do that. Whether over, under, or as the only garment, corsets produce a shape that is as unforgettable as the person wearing it.[/one_half_last]

 

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