Respect the masterpiece. It is true reverence to man. There is no quality so great, none so much needed now. —Frank Lloyd Wright
There are 16 images to the set from which these pictures are taken. I had difficulty choosing two. While the whole set is creative, the quality isn’t there and I know why: I rushed. These images come from a point in 2010 when I was doing nothing but shooting during the week, saving all the editing until Saturday, and publishing everything on Sunday morning. Looking back, the whole schedule was a bit insane. I would hit Saturday afternoon having anywhere from six to twelve sets of pictures waiting to be processed and struggling to find both the creativity and the time to get them done. I was pounding energy drinks and coffee and making poor judgement calls in the interest of time.
If we are going to improve the state of creativity, we have to simultaneously improve the quality of what we produce. One of the mistakes we made when everything first started going digital was assuming that we could now mass-produce art of any medium. Because the production seemed easier and appeared to take less time, we mistakenly assumed that meant we could and should produce more. For photographers, that meant shooting 200-300 frames per set and then processing up to 100 of those. I remember looking at the back of a camera and thinking, “Wow, that’s not going to need any processing at all. This is great!” In hindsight, the level of our stupidity seems obvious. Unfortunately, we are still paying for those errors. Too many clients think we can turn out new material overnight, if not sooner, and do so in large volume. Doing so, however, means sacrificing quality.
More is not better. A certain rapper released a new, heavily anticipated album online last month. He allowed the album to be sold for 24 hours, then took it down. Now, he’s saying he has another new album coming out. What does that say about the quality and content of either album? Granted, I’m a bit biased in that I’m not a fan of this particular artist, which is why I’m not using his name, but I don’t know any artists who could turn around two new albums in less than a year, let alone two weeks. Quality inevitably suffers.
Fashion is making a similar mistake, constantly churning out new, cheap, inexpensive clothing so that stores can, in theory, completely turn over their inventory in eight weeks. This is the disease known as fast fashion and it has done a very good job of killing off mid-level retailers, undercutting their prices with cheaply made material. Quality is non-existent with these brands and, ultimately, one ends up spending more on their clothes than if they had purchased high-quality luxury brands once.
Are we killing off the masterpiece? Not everything an artist does, even the most creative of artist, is a masterpiece. To count as a masterpiece, a work has to achieve not only in terms of creativity but in matters of quality as well. Imagine what would have happened had Frank Lloyd Wright built houses that fell down; it wouldn’t matter how many of them were built nor how incredibly creative they were, without quality they would be worthless. The same holds true for every genre and every medium. We do better to take our time, be diligent, and perfect the one rather than trying to take the Wal-Mart approach of profiting from volume.
By over-creating works of poor quality, we reduce the overall value of all our work. When the world is flooded with readily available photography from every possible source, then it stops valuing photography. When YouTube can deliver chains of “experts” on every conceivable topic, we stop valuing experts. When iTunes makes it possible for anyone to release a new album, we stop valuing new music. When it comes to matters of artistic content, the volume approach simply does not work.
Our culture needs a creative revolution to be sure, but we must be careful that in doing so we do not overpopulate the earth with that which is too hastily produced and manufactured in such volume that we sacrifice quality. Creativity and quality must go hand in hand. Anything less is just landfill fodder.
Partial Truths, Whole Lies
Political language… is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind. —George Orwell
When all we see is a sliver of the truth, do we assume that everything else is a lie?
I’ve spent the better part of two hours this morning looking through headlines and newspapers and magazine articles. Through all of it, the lyrics to Don Henley’s 1989 hit, Heart of the Matter, keep running through my mind:
The more I know, the less I understand
All the things I thought I knew, I’m learning again
I’ve been tryin’ to get down to the Heart of the Matter
But my will gets weak
And my thoughts seem to scatter
But I think it’s about forgiveness
Bonus points if you just sang that in your head as you read it.
For all the bulk of information available, I can’t help but have the feeling that I’m not getting the whole truth about anything. I know some articles, especially those shared on social media, are outright lies. Snopes helps weed out some of the most blantant attempts at deception, but their focus tends to lean toward simply outing the lies; they don’t necessarily bring us that much closer to the truth.
So, there’s a story this morning where the headline reads: Police: Virginia Officer Fataly Shot Day After Swearing In. My heart wants to break; the female officer had left the force for a few years, one would presume perhaps to start a family, and then returned. The story is tragic. Oh, but buried in the article is the fact that a “civilian,” also a woman, lost her life in the event as well. She may have been dead before police even arrived. Her name is not mentioned. The condition of the two other officers shot during the same altercation is not mentioned. A partial story, woefully incomplete. Tragedies on both counts, to be sure, but we don’t have the truth, which makes us susceptible to lies.
Anywhere there is a shadow of doubt, where there are questions not adequately answered, where the truth is not plainly evident, we are open to lies. People, and media, can tell us anything when there is an absence of known truth and even if the pieces to the story don’t fit well, there are always those inclined to believe, no matter how obvious the lie might be to those who stop and think a moment. This is why we have conspiracy theories, because in the absence of complete truth, our minds can imagine anything they want.
We can blame the Internet only in part. Granted, the fact that, once something happens, anywhere in the world, there is a rush to get information online, seems to inevitably lead to stories like the one above. When there is pressure to say something so that a media source does not appear out of the loop, even incomplete information seems to suffice. Yet, long before the Internet, there were shadows in the information we receive.
Don’t believe me? Tell me, who shot John F. Kennedy? The depths of the shadows surrounding that case cause us to question whether Lee Harvey Oswald acted alone. Sure, that is the official account, but even in Congressional testimonies there were enough lies and attempts to obsfucate the facts that we have reason to doubt official sources. Minus a sense of the truth, we make up our own: the FBI was behind it, the CIA did it, there was a monkey with a pea shooter on the grassy knowel. Anything might be the truth when we don’t know what the truth is.
Partial truths are foundational in advertising. Would you still buy a product if you know that doing so directly contributed to the deforestation of the rain forests, or that the product had blown up in 57 of 58 lab tests? The only place where “truth in advertising” really starts to have any meaning is with prescription medicines. I know everyone has seen the ad where 20 of the 30 seconds is spent telling you all the possible, horrible, death-inducing side effects. Yet, somehow, for some reason, those ads still work. If the truth that a medicine may cause “premature anal leakage” doesn’t keep us from wanting the product, why doesn’t the truth work elsewhere?
Because sometimes we would rather just believe the lies. When the truth runs in opposition to what we want, we’re willing to compromise. If we want to see a conspiracy, we’ll find one, even if it is totally fictional. A perfect example of this is the anti-GMO crowd. Guess what: GMOs are not only not killing you, they’re probably saving your life. Without GMOs, global food prices would sky rocket, making everything unaffordable, even the most basic of grains. Hunger, which is already a significant issue, would more than triple. Some foods would simply cease to exist. Yet, because we thrive on drama and enjoy believing that “they” are out to get us, millions of people choose to believe the lies about genetically modified organisms, totally ignoring the truth.
I won’t even start on how politicians contribute to and thrive upon partial truths and whole lies. No matter what I say, no matter what anyone says, we make up our minds based on emotion, not fact. We vote for the candidate that makes us feel better, not the one who might actually help the country the most. For that matter, we dont’ really have a clue what would help the country the most. All we have are partial truths and whole lies.
And conspiracy theories.
Watch, the next tme you see someone post a statement on Facebook in hopes that, by doing so, Mark Zuckerberg or Bill Gates or Warren Buffect might give them money, see how many people buy into the lie, “just in case.” We know those stupid games are not true, but yet they spread like wildfire. We don’t want to believe the whole truth. We know the billionaires are rich and have a history of charitable giving, so we’re willing to take just that tiny sliver of partial truth as a basis for believing a wholesale lie.
The more I know, the less I understand.
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