I do suffer from depression, I suppose. Which isn’t that unusual. You know, a lot of people do. —Amy Winehouse
I’m not sure that I have known any artist, regardless of their medium or level of skill, or financial success, that hasn’t battled with depression. Some more frequently than others, perhaps. Some seem to live in that state to such a degree I’m not sure they could function otherwise. All of us, though, endure those depressive periods where all seems hopeless.
Tales of great beauty and art coming out of depressive fits are cliché. Could Hemingway have written Old Man and the Sea if he’d been sober the whole time? Would the songs of Amy Winehouse have struck such a deep chord if she had been happier and more “well-adjusted?” Coming up with examples of famous creatives who had their bouts with depression is about as easy as walking into Starbucks and ordering coffee: you have plenty of choices.
Those stories are all anecdotal at best, though, if not somewhat apocryphal. Is there actual science behind this theory, and is our depression for the better or the worst? One of the books I’ve read this summer is Imagine: How Creativity Works by Jonah Lehrer. There is much in this book that I might reference at another time, but what strikes me most this morning is his chapter dealing with drug use and depression among creatives. What is generally perceived as antisocial behavior may, from a scientific standpoint, be part of the very thing that makes us creative.
Needing Inspiration
Lehrer approaches the subject of creative depression by examining how creative inspiration develops in the brain. He notes that observation of “sadness” among creatives has been observed for centuries, even as far back as Aristotle, who said:
… all men who have attained excellence in philosophy, in poetry, in art and in politics, even Socrates and Plato, had a melancholic habitus; indeed some suffered even from melancholic disease.”
If all creatives have this problem with “melancholia,” however, how do we turn that into something creative? The answer lies in how that depression causes us to focus. Our perspective during moments of depression, especially when things are at their absolute worst, puts us in a position to see solutions we would not otherwise consider.
Joe Forgas, a psychologist at the University of New South Wales has demonstrated multiple times that moments of depression “sharpens the spotlight of attention, allowing us to become more observant and persistent.” To some degree, one might even say that the state of melancholia forces us into a creative place because it is necessary for us to survive.
Depressive Determination
Is depression absolutely a critical part of creativity? Not in every case, of course. Still, there is a lot of evidence that it is periods of sadness and worry, both long and short, that lead us to create a perfect masterpiece. Nancy Andreasen, a neuroscientist at the University of Iowa in the early 80s, found that 80 percent of writers met the diagnostic criteria for depression. Why?
Because being creative isn’t easy. Nietzsche, in Human, All Too Human, referenced the notebooks of composer Ludwig van Beethoven noting the countless revisions he would make to his compositions. Over and over and over he would work a phrase until it was exactly what he wanted to hear. What came across to the public as inspired genius was actually the result of hours of dedicated, highly skilled work. Granted, it was the work of a musical genius, but the fits of melancholia he suffered, his fear of failure and rejection, drove him to refine this work until there were no errors.
Too often, I think, we expect creativity to just come flowing out from us like turning on a tap. We don’t stop to think that those hours spent filling in the details, proofing and re-proofing a text, editing and re-editing and even re-re-editing an image, are all just as much a part of the creative process as the initial burst of putting something on paper, or canvas, or pixels.When we are depressed, it is actually easier for us to linger over a piece of art, a line of poetry, or a phrase of music and play with it until we have it just right.
No Romance
Being creative isn’t all this romantic smarminess that one imagines might come with public acceptance of one’s work. Creatives have for centuries relied on drugs, alcohol, and sex to fuel them through the struggle and pain of the creative process. Our work is more than just a moment of inspiration. Once we have an idea or concept, it can be a prolonged battle to actually turn that idea into something ready for public consumption.
Creatives are, as a group, highly disturbed individuals. Lehrer references recent research by Hagop Akiskal showing that “nearly two-thirds of a sample of influential European artists were bipolar.” We swing between that moment of “Aha! I have an idea,” and the malaise of depression that comes with actually following through on that idea. Not all of us make it. Many wonderful projects are dropped because the emotional and/or mental pain of seeing them through is too great. We chase our depression with more drugs, more alcohol, and our addiction to the high that comes with the moment of inspiration ultimately kills us. We overdose looking for that next perfect music hook, or that next great lyric, or that next world-changing photograph.
Creative life isn’t easy. We need encouragement. We need camaraderie. We need places that are safe for us to work through the details. We need friends who understand this process, this whole thing about being creative has the power to kill us if not kept in check. The shadow is always looking, waiting to drag us to the depths.
Creative depression that becomes too severe can ruin us. We lose sight of what we were creating. The pain prevents the work from being done. We need help, not just from professionals (though, that is certainly an option more of us should consider), but from a supportive community, both online and in person, that has the ability to understand and be supportive.
Creativity can kill, but it doesn’t have to. Now that we understand a little better, perhaps we can be more communicative in being and finding that support we all need.
Awareness You Can’t Escape
The ultimate value of life depends upon awareness and the power of contemplation rather than upon mere survival. —Aristotle
Awareness sometimes requires cultivation. Other times, one cannot escape it.
Awareness is a state of consciousness, the point at which we realize something exists and are able to understand that existence, at least, in part. Sometimes, awareness has to be carefully cultivated. Physics, for example, holds various levels of awareness, the deepest of which only come with intense learning. Other matters, however, are more straightforward, perhaps even blunt. All one needs to know in order to respond appropriately can be said in a matter of seconds. Fire, for example, is hot. Even a baby understands after the briefest experience that fire is hot.
Every day, we develop more awareness. Perhaps we see a new store or read a new book. Maybe we have a conversation with a friend. Everything we do has the potential to increase our awareness. Even watching commercials.
Each year, at Cannes, the best advertising campaigns are presented and given awards based upon the quality of work. Some do an amazing job of selling a product. Others blaze new trails in technological innovation. What always strikes the hardest, though, are those that create awareness. These are the ads that make you stop and think, and give you information that leads you to act, become involved, and begin conversations.
Of this year’s winners in the film and film craft categories, four gold winners did an amazing job at creating awareness. I want to share those with you. Watch each one and let them change you.
Make Love, Not Scars
Acid. The word immediately raises warnings of danger for most teens and adults. While there are many legitimate uses for acid, however, one of the most frequent is as a weapon of personal destruction. We don’t see as many acid attacks in the United States. Awareness is low because it is usually treated as a felony assault and handled through local justice systems. Elsewhere in the world, however, acid attacks are devastating. In countries were various forms of acid are sold openly and are easily obtainable, acid attacks are a common form of personal vendetta. Most of the victims are women. Many victims are under the age of 18.
Ogilvy & Mather Mumbai created the following piece to raise awareness of this horrible issue. Incidents involving acid attacks are growing, but governments are doing little to stop them. The piece is short. Please watch. If you are inclined to investigate further, please visit Acid Survivors Foundation.
Never Alone
For many gay people, coming out to one’s family and friends is one of the most frightening experiences of their lives. One can never be quite certain how people might respond. Will they be accepting? Will they be angry? Will this be the end of relationships?
If one is captain of the Wales national rugby team, that fear is overwhelming. Rugby is a tough sport, one of those games allegedly created for and played by only the manliest of men. Gareth Thomas faced that fear. What he discovered, however, was that he was part of a team that had his back, no matter what anyone said. With millions of fans, there were inevitably some who didn’t understand. Still, the team supported Gareth and they continued to win games.
Guinness sponsored the award-winning film piece developed by AMV BBDO London and produced by Stink London. There’s no mention of beer here, though. No one goes out and has a pint at the end. Instead, the emphasis is on the power of a team, supporting those whose lifestyles are often vilified and misunderstood. Everyone who comes out as gay, lesbian, bi, or transgender needs a team behind them. Be part of the team. The version that won the award is below. You can watch Gareth’s full story here.
https://youtu.be/rBOTKSQ89M8
Manboobs
Censorship on social media is severe. Most apps assume that anything on your computer or especially on your phone is accessible to minors. Argue all you want, I know all too well how difficult it is to keep sensitive materials away from little hands and prying eyes. Once children reach a certain age, the more one tries to deter them the more determined they are to see what’s there.
However, that censorship becomes a complete pain in the ass for organizations trying to raise awareness for things such as, oh, let’s say breast cancer. Talking about breast cancer becomes exceptionally difficult when one can’t show real breasts. How does an organization teach women how to check for lumps, an extremely important form of early detection, if they can’t show breasts?
Some brilliant minds at the David agency in Buenos Aires came up with a creative way to address those problems for an Argentinian awareness and support organization, MACMA. The spot comes with a bit of humor but is also extremely informative. Viewers are then encouraged to make their own video. If you care to do so, let me know. We’ll be happy to help.
https://youtu.be/Ais88Os_CTg
Dear Daddy
Our final piece hits really, really close to home. Until I had a daughter of my own, I didn’t think much about the vocabulary I used and tolerated from others. I didn’t give as much thought to what might be harmful. In watching and helping Tippy grow, I’ve learned that even the most innocuous, unintentional things we do and say truly matter.
We are moderately aware to the sensitive nature of body image. However, this piece developed for Care, Norway, raises awareness to a whole new level by putting it in terms that are inescapable. Just imagine if your unborn daughter could write you a letter. This short film is one of the most moving pieces I’ve ever encountered.
Conceptual credit goes to ad agency Schjaerven Reklamebyrå and production company Tangrystan, both of Oslo. I dare you to watch this film and not be moved. If you’re a daddy, or about to become one, I dare you to not cry.
The majority of ads are not all that serious. The majority of ads aren’t worth our time. These four, though, hit us with an awareness we need. There is no escape. You have now been enlightened. Go, enlighten others.
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