Morning Update: 06/21/24

Morning Update: 06/21/24

June 21, 2024

It’s Always A Helluva Day [2010 original with AI enhancement]

Summer is definitely here and it’s making its presence known all across the Northern Hemisphere. The number of people dying from heat exhaustion is frightening. Of course, you won’t see much, if any of that in the news because it keeps people from doing things that spend money. That’s what summer is all about, isn’t it? Spending money. If we were to have a summer so hot that everyone stayed home and kept their money to themselves, thousands of businesses would have to shutter. We’ve built our economy in such a way that spending every dime you make and then some is a requirement to keep the nation strong.

Sitting in my email this morning was the following message from Adobe: The price of Creative Cloud All Apps for students and teachers is changing to US $34.99/month (plus applicable taxes), which will take effect on your next renewal date. This price continues to reflect an over 35% discount on the Creative Cloud All Apps plan. This comes as the US Government earlier this week filed suit against Adobe for having a “convoluted” cancellation process. In short, if you try canceling within the first year, Adobe tries charging you for the full annual amount.

Then, there was this from Reuters: Amazon mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp. Alexa’s been losing money for years so I doubt anyone can say they’re surprised. However, a large portion of Alexa users are seniors on a fixed income. $5 or $10 may not sound like much to some, but it’s a big deal for those whose budgets are already stretched to the breaking point.

Oh, and remember those “loans” given to help keep businesses afloat during the pandemic? IRS says ‘vast majority’ of 1 million pandemic-era credit claims show a risk of being improper. Offer corporations free money and not only will they take their share and run, they’ll steal what was supposed to go to other smaller companies as well. Corporate America can’t be trusted at any level.

I did get this email from my bank: Your new card is on the way. It should arrive soon, so be on the lookout. If you weren’t paying attention earlier this week, I had to order a new debit card after a $100 charge showed up that was not authorized. This is life in America: if you don’t spend all your money, someone will take it from you, probably Adobe or Amazon.

Meanwhile, I still need $300 to get a PC that works. No one seems to be interested in helping, but just in case today’s different: Venmo: @C_I_Letbetter or CashApp: $ciletbetter.

To help fight the heat, Kat took the kids to a pool yesterday afternoon. Remember yesterday morning’s post when I reminded everyone to wear sunblock? Yeah, Kat forgot the sunblock. If you’ve met her, you know how pale her skin is. Yes, she’s burned. Be gentle.

I’m going to need the attention of every photographer and camera manufacturer later today. There’s an article dropping at 10:00 and I’m going to need some answers. Be watching.

Apparently, I snored loudly last night. I left the door open when I went to bed. It was closed when Jack-Jack woke me up. Odd. I didn’t hear a thing. 🤣

This doesn’t feel like a Friday. We’ll see how it goes.

Cancer Update / Current Issues / Morning Update / Personal / Status / video

Morning Update: 06/06/24

June 6, 2024

Eternal Hell [2014 original with AI adjustments]

This is the first time I’ve tried using this Chromebook as I would a regular computer and I’m not sure how long I can do this without throwing the damn thing across the room. There’s no precision in trying to scroll to a specific place on the page. Editing a picture with any precision? Forget it, that’s not happening. Trying to find an app that will do what you need done? Good luck! Half the apps in the Play Store don’t work on Chromebook at all despite being “mobile” apps. Apparently, all the OS people at Google think that everyone spends their time playing fucking idiotic pay-to-play games. Why the fuck would anyone do that in the first place? Somehow, I just hit something that opened the fucking debug window! Can this get any more stupid? [Don’t answer that, I don’t want to know.]

Trying to edit anything in Lightroom is a complete nightmare. It took four fucking attempts before this morning’s image would import. It can’t read TIFF files at all apparently, or at least, it won’t show me the thumbnail so I can see which image is which. Just finding the menu item so I can import an image is about the most non-intuitive thing I’ve ever seen in a piece of software. Exporting an image? That’s a whole other nightmare! YOU CAN’T CHOOSE WHERE THE IMAGE IS BEING SAVED! I don’t want to save images on this device. I want them back on the external drive from which they came! Why the fuck is that such a foreign concept to this piece of crap? And then, when I want to upload the said image to the server so that I can use it here, I have to go hunting. They’re buried under a cumbersome file tree that makes zero sense. Again, the absence of any kind of File Explorer in this stupid OS is absurd. I need Google and Adobe to fix this fucking mess.

One of the apps that doesn’t work on the Chromebook like it does on my phone? Kroger. Why is that important? Because I have to order groceries and Kroger is the only local store that carries the sugar-free bread that I need so I can make a fucking sandwich. What happens if I don’t use sugar-free bread? The same damn thing that happened last night when I ate more than one biscuit with dinner: my sugar jumps nearly 100 points. It would be really nice if I could create an order on the larger screen so that I can make sure I’m ordering the right size/flavor/quantity without having to squint. But no, after downloading the Kroger app, it sent me to the website, which then wouldn’t let me log in. Fuck that.

Not that anything matters. I was expecting my check to be deposited first thing this morning like it was last month. I even got a letter from the bank telling me that I was signed up for the advance deposit thing. So, I don’t think it’s unreasonable that my check would be deposited on the same day that it was last month. I have bills to pay and groceries to buy. But no, that didn’t happen. I don’t have any idea when/if it will happen. Funny how no one lets you know there’s a problem until after it’s messed up your life. The check normally, on its own, appears on the 10th. That may not seem like that big a deal, waiting four more days, but by waiting until the 10th, A) my phone bill is late and invokes a late fee as a result, and B) I can’t get groceries until the next day because I have a fucking doctor’s appointment on the 10th that could very well take all fucking day or longer if my pancreas decides to not cooperate.

I’m too old and too sick to be getting worked up like this. I don’t even want to take my blood pressure because I already know it’s too high. Want to know what’s lying at the root of this tirade? I can tell you. I’m pissed because I can’t fix it. I can’t fix the desktop. I don’t have that level of skill. I have to depend on someone else and in my mind that’s the same as saying I’m a failure. I’m supposed to be able to do it all, anything, on my own, but increasingly I’m finding too damn many things that I can’t do, and losing the desktop has sent me over the edge.

I’m banking hard on Brandon being able to bring the thing back to life without having to completely wipe the hard drive. I’m also hoping that it’s an easy fix that doesn’t take much of his time. Asking someone to do something time-consuming on the weekend that doesn’t directly benefit them is just rude.

And what happens if the computer can’t be brought back from the dead? First, I cry. Amazon has a Dell Optiplex 9020 Small Form Factor Desktop with Intel Core i7-4770 Upto 3.9GHz, HD Graphics 4600 4K Support, 32GB RAM, 1TB SSD, DisplayPort, HDMI, Wi-Fi, Bluetooth – Windows 10 Pro (Renewed) for only $214 that would probably meet my needs. I think the biggest concerns I would have are the number of USB ports it doesn’t have and that it’s a renewed Windows 10 OS, not Windows 11. Anything new from Dell starts at $700. HP has some for as little as $500 but they have so little RAM that I’m not sure Photoshop or After Effects would even boot up. If they did, it would take forever for anything to process. Let’s hope that Brandon can work some kind of miracle so that I don’t have to consider any of these options.

I have a copy of the late Maynard Ferguson’s 1976 album, Primal Scream. I put it on yesterday and let it play louder than normal; it could be heard outside my room. This is probably the best and safest way to express what I’m feeling. I’m not okay. I need my desktop. I need my check. I need some sense of at least moderate control over what’s happening in my life. If that can’t happen, just shoot me.

Current Issues / Just For Fun / PotD

Complete Randomness For A Saturday Morning

January 14, 2017

charles i. letbetter - Plan for pink 'pussyhats' in Washington after Trump's inauguration

This isn’t really an article

I just am in the mood to write and throw some words together in a form that slightly resembles sentences.

I let myself “sleep in” for this first time in forever this morning. Sort of. I still had to get up and let the dog out and feed him, pay some attention to the cats, refresh the water bowls. Those things have to happen on schedule or there are messes made in direct retaliation. Animals are ruthless that way. Still, I let myself stretch out on the couch and snooze for another 45 minutes. That leaves me now, though, with this need to write without actually having anything that I’m supposed to write.

Stream of consciousness. Or, perhaps more accurately, stream of unconsciousness. I’m awake but there’s a large part of me that doesn’t feel awake. The children, of course, prevent anyone in the house from getting any sleep once they’re up, and they’re always up too fucking early. Always. All of them. Not just ours but every child across the planet. Too damn early. It’s a conspiracy. I blame school. They have to get up so fucking early for school that their little bodies are unable to make adjustments for the weekend. School shouldn’t start before 9. Ever.

Wait, I’m going to need pictures for this, aren’t I? Damn. I already know I don’t have anything that fits. Oh well, that doesn’t seem to bother anyone too much. At least, if it does, they never say anything. Not to me. I’m told there are people talking behind my back. Spineless chickens. There are so many easy ways to contact me, especially through our Facebook page, and rarely does anyone bother to do so. Not to complain.

Old and slow with a sense of humor

I’m old and don’t get around like I once did. A friend from California is in town this weekend and it would have been nice to go out and catch up with her last night, but no, between the threat of ice and the deep desire to commune with my pillow nothing happened. I’d still like to see Sam, hear what adventures she’s had in SoCal, so maybe we’ll be able to work something out. Still, I’m old and one of the hallmarks of age is not just a lessened ability to be mobile, but less desire. Sad, really.

Which is why I just saw Deadpool for the first time yesterday. I sat here and watched it with my 18-year-old son, who, like his brothers, is a comic book nerd. No, I’m not sure how it happened that all three of them are that way. Anyway, we sat here and laughed all the way through the movie. Then, because timing is everything, this morning I come across this interview about the sequel. I am now uncharacteristically excited about a sequel that I probably won’t see until 2019 or so. You would think with all the technology they’d find a way to put these things together a wee bit faster. But then, writing. That still takes as long as it always has.

Even though I’m old and slow, though, hearing the six-year-old Tipster call me a “jack a-s-s” through the door still makes me laugh. Hard. She just did it again. She knows she’s not supposed to say the word ass because we don’t have a donkey so it’s an adult word. She can spell it, though. And she does. This morning, I’m a jack a-s-s because I won’t let her stand in the hallway right in front of her step-brother’s door making noise. “Go back to your room and close your door,” I told her. That makes me a jack a-s-s, in her opinion, and it also makes me laugh. Perhaps I shouldn’t. Perhaps I should be upset. But you know what? I’m not. She’s not actually saying the word. She created a workaround to express herself. I’m good.

Hashtags that are too damn long

#WhatIWouldTellA15YearOldMe is trending. I’m guessing the hashtag was started by a 16-year-old. Twitter only gives you 164 characters to begin with. By the time you add that hashtag you only have 112 characters left with which to give yourself a world of useful advice. That’s not going to be nearly enough room, dude. 15-year-olds need a lot of advice. They won’t listen to it, of course, because they’re 15. They think they know everything already. We all did. We forgot it all by the time we were old enough to actually use that alleged wisdom, though.

#WhatIWouldTellA15YearOldMe is still too long for a hashtag, though. What’s even more disappointing is all the really lousy advice people were giving themselves. Like, “he’s not really that into you.” REALLY? You have 112 characters to give yourself advice that will make your life better and that is how you’re going to use it? You might want to take another swipe at that, Skippy. Or wait another 15 years.

When I think back to when I was 15 years old, I’m embarrassed. I mean, it’s one thing to not fit in, which I didn’t. Or, at least I didn’t think I did. It’s another problem altogether to feel as though you need to exploit just how different you are, which I did. So, what advice would I really like to give my 15-year-old self if I thought there was a bat’s chance in hell of my listening (I wouldn’t)? Something like this:

Stop trying to please your parents so goddam much and find out who you really are.
A fair portion of your classmates are gay and too scared to admit it. Support them without outing them.
Wear jeans.
Stop skipping biology.
Don’t let your parents determine who you date. Open your damn mouth and ask the girl out.
Go ahead and fucking rebel. Yes, there will be consequences, but you’ll be better in the long run for having done so.

“There is a law about staying up all night”

Those are the most recent words from the angry six-year-old. I have no idea what she’s talking about. To my knowledge, no one stayed up all night. No one wants to stay up all night. Although, there are times it certainly feels like we did. Six-year-olds, much like 15-year-olds, say a lot of things that don’t make sense. I wonder where they get it from? Oh, wait, I may have an answer for that.

Peta has bought shares in Louis Vuitton Moet Hennessey (LVMH). Something about crocodiles and handbags.

The Uneasy Truth Behind Amazon’s Hiring Blitz And What Startups Are Doing To Fix It. So, you’re telling me all this job growth may not be a good thing long term?

Senate intelligence panel to probe Russia hacking. That article isn’t nearly as interesting as the headline makes it sound. There’s no intelligence and they’re not actually inserting things into Russians. Dammit.

Plan for pink ‘pussyhats’ in Washington after Trump’s inauguration. Don’t even try to tell me you don’t want to read that article. Politics aside, the thought of 200,000 women wearing pink pussyhats on their head makes me wish I was there to take pictures. These women are marching for a cause but don’t think for a moment they won’t take their pussyhats and party like hell afterward. Feminists really know how to pound some liquor.

C’mon, work with me here. That pun is funny.

I’m glad I’m not an Oscar Meyer wiener

That is what I do not want to be.
For if I were an Oscar Meyer wiener,
There would soon be nothing left of me.

Don’t pretend you didn’t just sing that in your head. Unless you’re like, 15 years old, in which case you’ve no clue what the reference is in the first place. We don’t always end up being what we wanted to be when we were 15. Hell, when I was 15 I didn’t even have a good grasp of what the possibilities actually were. What’s worse, there are more opportunities now than ever and I still don’t think we’re doing enough to help 15-year-olds achieve the broader vision of what they have the potential to do. We’re failing.

But, within the realm of things I’m glad I’m not, an Oscar Meyer wiener isn’t the worst possibility. I wouldn’t want to be any of these things, either:

Owner of a fake news site or a fake online magazine. Both are matters of vanity on the part of the people who own them. Both are meant to deceive. Both are trash.
Member of the president-elect’s transition team. There’s nothing good about being that close to the Great Orange.
Part of the maintenance crew at Trump Tower. Can you imagine the amount of puke they must have to clean up after people meet with the president-elect or his staff?
A Washington, D.C. police officer having to work the inauguration crowd next Friday. Feel sorry for those people. They’re not going to have a good day.
Stuck on an icy road in Missouri. The second death was just reported. Nothing about the weather down there is good at the moment.

So, we’ve established that life could be worse. That doesn’t mean that it can necessarily be better. Not right now. Not under these circumstances. Not with the $11 I have in my wallet. I already have coffee and chocolate and scotch. I already have a hot fiancé. I already have incredible kids. There may be a lot of things that I want, but that doesn’t mean any of them would make my life any better. Quantity does not determine quality.

Okay, I wouldn’t mind being a Nobel prize winner. That would be cool. Nothing I do really qualifies me for any of their categories, though.

Annnnnnnnd, I’m done writing now. My fingers just said, “stop.” Not audibly, of course. They’re just starting to really, really hurt. Fucking pain. I’d complain but you wouldn’t understand, and if you did it would only be because you’re suffering the same thing and I wouldn’t wish that on anyone. Well, maybe the president-elect’s thumbs, if that would keep him off Twitter.

I need more coffee, too. And I suppose I should find some pictures to slap on here. I think I know where to look. Totally not related to anything I’ve written, but they’re pictures that are part of a story. You like a story, don’t you? Of course you do. Especially when you get to make up the details for yourself.

Have fun with life.

pop culture / science

The Internet Of Things Isn’t Ready For Prime Time

December 5, 2016

Having everything in your life connected could be great or could be a giant disaster

Personal assistants sound like so much fun, don’t they? At least, if you believe the commercials they do.

“Siri, find me a Japanese restaurant in Riyadh.”

“Alexa, turn down the lights and turn up the music.”

“Google, what’s theweather forecast for her heart?” (Stormy, apparently, if one is married to a popular country musician.)

Chances are pretty high by now that you’ve seen the commercial. Google and Amazon are both being especially aggressive this season in selling various styles of their different personal assistant devices. The commercials do a very good job of showing the positive side of having as much of your life plugged in as possible. Unlocking the door so you don’t have to fumble for keys in the rain. Checking how to say “hello” in an obscure language just before meeting a guest from a foreign country. Reading your grandmother’s cookie recipe to you while you’re hands are covered with flour. There’s even a refrigerator whose contents you can check while at the grocery store. All of that sounds absolutely wonderful, doesn’t it?

Welcome to the Internet of Things, a growing atmosphere where, increasingly, every part of our lives, from what’s in our closet to the temperature setting on a slow cooker, are potentially available for control either by voice command or an app on your phone. Everything is right there, waiting for you to tell it what to do, or perhaps following previous instructions. Welcome to the future. The world looks extremely comfortable from this viewpoint.

Wait, though. Before you introduce Alexa or Cortana or Google to every aspect of your home, you might want to stop and think about the consequences.

Only In The Movies

Well, television, actually. The show is CBS’s political drama, Madame Secretary, wherein actress Tea Leoni plays Secretary of State Elizabeth McCord. One of the subplots this season came with the theft of her son’s laptop. There were threats and some suspicious activity here and there, resulting in increased security for the family.

Their real vulnerability was exposed, however, when a hacker takes over all the “smart” appliances in their home, turning them all off and on at random. The scene was almost comical as the ice maker in the refrigerator kept spitting ice at family members. For the family, however, the event was terrifying. They quickly became aware of the fact that the Internet of Things isn’t quite ready for prime time yet. There are still a number of bugs to be worked out before the system can be trusted with the finer points of our lives.

How close was the episode to reality? Probably closer than most of us would consider comfortable. While the ice throwing might have been a bit of a stretch, the rest of that scene is pretty accurate. There are a number of “smart” devices available on the market now that allow those devices to be controlled remotely, usually through an app on your phone. While the ice throwing part might be a bit of a stretch, the rest is entirely possible. Even “dumb” appliances can be made “smart” by plugging them into a connected outlet. If you have something that runs on electricity, it can, in theory at least, be connected to the Internet.

While that might sound convenient, the problem is that the Internet is not a terribly safe place to store things that are valuable. No matter how secure you might think the cloud is, there is someone out there right now trying to hack it.

Warning from the FBI

The dangers that come with the personal assistants and the Internet of Things are inherent to the beast. Everyone knows about them. The question is how to mitigate those risks down to reasonable levels. Last September, the Federal Bureau of Investigation released a rather lengthy Public Service Announcement addressing some of the more urgent and frequent security concerns. Here’s an excerpt from that statement.

The main IoT risks include:

An exploitation of the Universal Plug and Play protocol (UPnP) to gain access to many IoT devices. The UPnP describes the process when a device remotely connects and communicates on a network automatically without authentication. UPnP is designed to self-configure when attached to an IP address, making it vulnerable to exploitation. Cyber actors can change the configuration, and run commands on the devices, potentially enabling the devices to harvest sensitive information or conduct attacks against homes and businesses, or engage in digital eavesdropping;
An exploitation of default passwords to send malicious and spam e-mails, or steal personally identifiable or credit card information;
Compromising the IoT device to cause physical harm;
Overloading the devices to render the device inoperable;
Interfering with business transactions.

A couple of things here are worth noting immediately. Anything that is “universal” is universally at risk. That means that the device is open to accepting information from any number of potential sources, making it especially easy for hackers to access the system. Anything with a “default” password is vulnerable even before it’s shipped. Passwords that provide access to multiple objects in your home places your whole family at risk. While security has improved since these guidelines were released, there is still a very high probability that putting one’s home online is putting one’s home at risk.

Even systems you thought were safe can be risky. Remember that huge Target hack that happened last year? The hackers were able to get into the system by using credentials stolen from an HVAC worker. That’s right, Target’s HVAC is online. Not only is it online, when the hack occurred, none of the system’s default passwords had been changed. For hackers to break into the entire system was as easy as possible.

We should also probably mention that anything app controlled can be easily blocked, either by a person or by one’s ISP or by another app. There are myriad ways in which access to your control app could be blocked.

Improvement still requires caution

A lot has improved since the FBI’s warning came out last year. With each new iteration of a product, developers are getting infinitely better at building security into their devices. However, it is going to take a while before all connected services are totally safe.

A 2014 article from digital security provider TrendMicro contains some very valuable advice if you want to make your home both smart and safe.

Ensure that smart devices are secure – (ex: Username/password)
Regularly change smart device access credentials
Check/replace batteries in devices and sensors
Diagnose and Resolve device operational issues
Monitor device manufacturer notifications (ex: web sites, feeds, e-mail, devices) for notifications of device operational issues and firmware updates
Perform firmware updates, as required to ensure continued device security and operation
Perform device management app updates on smart phones/tablets of family members
Reconfigure existing devices to grant additional access by other family members
Identify new household convenience scenarios and configure/test devices accordingly
Assist other members of the household with smart device related issues

Those are very important consideration to remember before making anything in your home accessible through the Internet.

I was talking with a friend yesterday about this very topic and she raised the fear of losing her entire music collection. I countered that perhaps even worse than losing the collection would be having it corrupted. Imagine saying, “Hey Alexa, play Zeppelin.” and what you get is a familiar-sounding dinosaur singing, “I love you, you love me …” That is exactly the kind of horror to which we make ourselves available.

Not everything about the Internet of Things is bad, mind you. The potential for both convenience and learning are significant (Alexa, what sound does a whale make?). However, if we’re going to put more and more of our lives online, we have to understand the risks and, perhaps most importantly, be willing to accept the consequences.

Think before you connect yourself or someone else this holiday season.

Art / Photography / PotD

Reworking Art Pulled Out Of The Garage

September 19, 2016

charles i. letbetter - reworking art pulled from the garage

The slogan of progress is changing from the full dinner pail to the full garage. —Herbert Hoover

Sometimes it’s good to take inventory of the garage, to see what treasures we’ve forgotten

Life is hectic this morning. We’ve already completed three fashion reviews for Pattern. I’ve read about the suspect in yesterday’s Chelsea bombing, the five devices planted around New Jersey, and gas shortages as the result of the Colonial pipeline spill. While you’re having breakfast, I’m having lunch. I have a brief period of time before the next fashion show. I have enough hours in the day, mind you. They’re just not grouped in a convenient manner at the moment. So, for this morning’s article, I had little choice but to run to the garage.

By “garage,” I mean my L drive. This is the backup drive where I keep stuff done prior to 2010. Last decade. Old stuff. You know how it is, every ten years or so you go through and clean everything out. While you don’t really want to throw anything away, you want new pictures on your walls, you’ve found a new author whose books you’d rather have out, or you’ve bought some new clothes but you know the old ones are going to be back in style soon enough. This is why we have a garage, even in the digital world. Some files we just don’t need to access as often.

When looking for something I could pull together quickly, it made sense to select a few images from one of my books. Those are all neatly compacted together, RAW files and finished photos, so I can pull from that source quickly and easily. I go to the garage, grab what I need, and add appropriate copy. No extra research is necessary.

A Little Taste Of Gravity

I decided that it might be fun to pull from my 2009 book, Gravity. You can still buy it, if you like. With the book, we were going for a very specific, classical look. The images there are done in black and white, cropped, framed, and finished in a very specific method to convey a particular time period and a certain set of emotions. The blurb for the book reads:

The Law of Gravity is immutable. Without gravity, the entire world would break apart and float off into the cosmos. Yet, while holding everything together, as Sir Issac Newton discovered, gravity can cause unexpected things to happen. Sometimes the result is only a bump on the head. Other times, one’s eyes are opened to a whole new perspective on life, love, and the earth in which we live. In this beautiful set of images, Lisa Marie and Carrie Kellar explore an unexpected gift that has fallen upon them. But the same gravity that brought them this gift also keeps them bound to the earth, unable to become immortal. Ah, if only the goddess Aphrodite would help!

This book is special in part because of how the models responded when they saw it. Neither had shot with another girl before and both were a bit anxious about the whole experience. Yet, when they saw the finished product, both were amazed. One even cried because she never expected to be portrayed so beautifully. This is a truly unique book. You should buy one.

Taking A Different View

As beautiful as the images in the book are, when I pulled them from the garage this morning I thought they might could use a little work before making them public. Not much, mind you. We did no airbrushing, no body modification, not even any cropping or horizon balancing. You can still see the garage walls where we shot, you can see spider webs, the elevated platform, and other such things that we would normally crop out. We left the images rather raw. All we did was provide a little cross processing to keep them from feeling too washed.

There are only ten images in the slideshow below. The book contains over 100 photographs. Who knows, maybe we’ll pull some more of the pictures from this set the next time our schedule goes nuts on us. In the meantime, enjoy the re-processed pictures and don’t forget to buy that book.

This slideshow requires JavaScript.

Advertising / Fashion / PotD

You Better Shop Around

July 12, 2016

Buy, buy, says the sign in the shop window; Why, why, says the junk in the yard. —Paul McCartney

Shopping has changed and using a single source is rarely a good idea

Today, July 12, is the big Amazon Prime sale. Think of it as second Christmas. Sales are huge. People who never shop online make purchases during this sale. Traffic numbers are immense. The best deals sell out in a flash. Every other retailer on the Internet cringes when the online juggernaut has this sale. Amazon is so huge, so overwhelming, that no one can afford to compete. Even Wal-Mart doesn’t try to match prices. They do offer free shipping with no minimum purchase, but that’s nowhere near the savings some Amazon deals offer.

This is the way shopping works now. Deep sales, free shipping, and everyone has to find a way to compete with the big guys. There’s always a sale somewhere. No one ever pays list price. Even Amazon stopped showing list prices. Instead, they just show the sale price because that’s what they know people want to see when they shop online. The sale price.

Luxury goods have been in a free-fall all year. Discounters, outlet shops, mid-market retailers, and re-sellers are where all the business is going. Online fashion magazine Business of Fashion says stores need to look and think more like Facebook. The op-ed by John Bricker says that stores need to be more of a social gathering place, not just a place to shop. Coffee bars, art galleries, and social events are all part of the shopping experience as Bricker imagines it.

I’m not sure he goes far enough, though. People still shop around. Let’s look at alternatives.

Tighter Integration

Bricker’s article mentions that women in the 25-35 age group pre-shop, arriving at a store already prepared for what they want. Why didn’t they go ahead and make the purchase online? They want to feel what they’re getting. That’s not surprising, but retailers are still not playing that strategy to their full advantage. The online experience needs to merge with the brick-and-mortar experience so tightly that shoppers consider it a single event.

For example, if a woman finds a set of sheets online that appear to be what she wants, she should be able to mark and save that product without putting it in a shopping cart. She already knows she’s not making the purchase online, so why would she put the item in a cart? Yet, if she doesn’t, she loses the location of the item and may have difficulty finding it when she wants to go back. Then, when she gets to the store, she has difficulty finding the sheets she wants midst all the stacks of other sheets. If she doesn’t find them quickly, she leaves frustrated.

Stores would do better to lock down that sale by doing three things:

Provide a way to save items of interest online
Encourage the shopper to visit the nearest store to see that item
Use the store’s app to guide the shopper to interested items when they arrive at the store.

Just those three things would increase actual sales by at least 10%.

Help Customers Compare Prices

This is taking a tactic once used in large New York department stores and giving it a digital comeback. Retailers know people shop around online looking for the best deals. Let them do the same in store as well. Wi-Fi connected apps at displays could easily list the price of an item and then show what the same item sells for both online and at other brick-and-mortar stores in the immediate area.

What this strategy does is keep a customer in the store. You don’t want to run the risk of them walking out the door to compare prices and never coming back. That already happens far too often for most stores. By allowing customers to comparison shop right there in the store, the retailer could choose to match a competitors price, provide coupons to apply to the sale, and inherently increase the stickiness of keeping people in the store longer.

Of course, this means marketing people have to do a better job watching competitors’ pricing, and that can be a very difficult job. However, with the ability to search instantly across a wide number of sites, building an app that would track such competition on the fly shouldn’t be too terribly difficult. For all I know, that software may already exist. If it does, though, it needs to be used more efficiently.

Make The Store A Destination

We read a lot about Millennials looking for experiences. Retailers can tap into that by making shopping more of a destination; a place one wants to go even if they’re not actively in the market for anything the store offers. Sorry, but coffee and art are yesterday’s marketing tactics. Retailers today need to find more event-driven and exciting reasons for people to come through their doors and shop.

I still remember when a specific sporting goods store opened in Atlanta with a 40-foot climbing wall in the store. My boys loved going to that store just to climb the wall. Sure enough, we purchased something every time we went. When that store was bought-out by a competitor, though, they took out the climbing wall. Care to guess how many times I’ve been in any of that retailer’s stores since? Zero. I’ve no immediate need for their products, so I walk on by.

Whether online or brick-and-mortar, retailers have to do more than just offer sales to get people to look. If I were CMO of a major chain right now I would be looking for some way to make stores attractive to Pokèmon Go players. What the store sells is irrelevant. Getting more people through door inevitably means more people are going to shop. Playing to social trends rather than marketing trends may be the stronger strategy for the future.

Increase Visibility Of High Need Items

Briker also mentions that people separate their shopping into two groups: wants and needs. They buy the needs first, often without much comparison shopping, then shop around for the things in their want list. The traditional tactic has been to put high-need items toward the back of the store so that people have to walk past everything else, increasing the possibility of an impulse by. For many years, that strategy has worked.

What grocery store chains such as Kroger have found, though, is that placing high need items such as milk, eggs, and bread near the front of the store, close to the checkout, increases brand loyalty among consumers. When a busy mom needs to pick up a gallon of milk on the way home from work or between shuttling kids from soccer practice to piano lessons, she remembers the store that saves her from walking all the way to the back. She’s more likely to return to the same store when she needs to buy a full basket of groceries.

Fashion retailers, especially department stores, could learn a lot from this tactic. Consider what shoppers most likely need and make it accessible without having to traipse all over the store. A hair straightener is not likely to be a must-have-right-now purchase, but a lipstick is. Sports socks are not sexy, but when the drier eats half your last pair you need a replacement before you go running in the morning. Build brand loyalty among a generation not inclined to be loyal.

Shop Around

More retailers need to consider throwing out the playbook and completely re-examine what it means for people to shop. Even those in the over-65 age group don’t shop with the same habits as they did ten years ago. Everything about shopping is new. The winners are going to be those who don’t look like retailers. Embrace innovation and realize that one has to meld into society to benefit from it.

PotD / Social Commentary

Bookstores And Dreaming: A Natural Combination

February 3, 2016

charles i. letbetter - bookstores and dreaming

A bookstore is one of the only pieces of evidence we have that people are still thinking.—Jerry Seinfeld

charles i. letbetter - bookstores and dreams: a natural combination

Bookstores do so much to stoke our imaginations that our dreams cannot help but be influenced by what we see there

This past summer, I was downtown Chattanooga, Tennessee with two of my sons enjoying Moon Pies and Coca-Cola when we came across a store they hadn’t visited before. The storefront was unassuming, a simple black on yellow sign giving the name of the store but not really indicating its contents. From the opposite side of the street, glare prevented seeing through the plate glass window, so we chose to investigate.

Walking through the door, our senses were immediately overwhelmed. Books lined hand-made shelves from one end of the store to the other. Not just new books, either. Beautiful, old, brown-at-the-edges books that had been loved and read for years upon years were there, some dating back to the very first part of the 20th century. My boys are equally avid readers as their parents and quickly took to exploring everything they could find in the stacks. There were books they’d never known were available. Books that were so far out of print that even digital reprints can’t be had. Every genre one could imagine, at every reading level, was right there, waiting to be explored, to be loved, and perhaps to be taken home. Had common sense not prevailed, we might have gone broke.

Bookstores were once a staple of Western culture, a part of life that was critical to society. Having a bookstore meant a town had vision to look beyond itself. Having more than one bookstore meant the city was open to ideas and fostered intellectual pondering. Bookstores were part of a neighborhood identity and their contents gave as clear a demographic picture as any census or survey. Bookstores were heaven.

Then came the mega stores, Borders and Barnes & Noble, that forced the small mom-and-pop stores out of business. We griped. We complained. But the new stores had coffee and would let us sit and browse for hours without actually making a purchase, so we still shopped there.

Along came the Internet and a man named Jeff Bezos introduced us to this thing called Amazon.com and the entire business of bookselling changed. There were easy comparisons. There were ready reviews. There were lower prices; sometimes significantly lower. Slowly but surely, even the biggest brick and mortar bookstores began to close or severely downsize. While bookstores still exist, they’re much more difficult to find.

Yesterday, a mall real estate developer, Sandeep Mathran, said during a corporate earnings call that Amazon, that giant online retailer that drove everyone else out of business, is going to open between 300-400 new brick-and-mortar bookstores. The Internet lost its collective mind. Yes, we understand the irony. At the same time, though, the romantic thought of 400 new bookstores dotting the country got everyone very excited.

Since that initial statement was released, there has been speculation that Mr. Mathran may have been trying to paint a picture for investors that is less than accurate. Amazon has refused to confirm or deny Mathran’s statement and persons close to the company say the move doesn’t make financial sense for the retailer. So, don’t go planning those browsing trips just yet.

Still, we like to dream and nothing fuels dreams any faster than do bookstores. While shopping online might be more cost effective and give us access to a wider range of books, nothing beats wandering the aisles of a bookstore and finding titles and authors we would not have considered otherwise. Bookstore shopping is very different than online book shopping. When we shop online, we are typically looking for something specific, either in terms of subject or author. We might, occasionally, click on the automated recommendations of the website, but we go to the site with a fair idea of what we want to buy.

When we shop in a bookstore, however, we allow ourselves the option to browse. We might go in looking for a specific book, but then we stay and look at different genres, explore different interests, and allow ourselves to be swept away by all the possibilities. Instead of leaving with just one book, we are more likely to walk out the door with multiples.

As much as I like bookstores, I will admit that I frequently do shop Amazon. Not only do I shop on Amazon, I sell on Amazon. You can buy all my books, including the one in the pictures above, by clicking this link. One of the great advantages of Amazon is it that they have the ability to sell print-on-demand titles that a bookstore would not be able to stock. Where I would never be able to convince Barnes & Noble or Books-A-Million to carry my tomes, Amazon is eager to cooperate.

I love bookstores and can get lost spending hours wandering the stacks. I would not complain at all if Amazon were to actually open several brick-and-mortar stores (though 400 does sound unreasonably aggressive). Bookstores and dreaming are a natural combination and I don’t know any creative person who doesn’t like to dream. We’ll wait and see what happens. Should Amazon open a store near me, though, don’t expect to find me online too often. I’ll be somewhere midst all the shelves, indulging in dreams.