As long as I can still be on my own and do my own thing and be working full-time, it’s great. —Marian McPartland

Many photographers want to work full time. What stops them, though, is more than just attitude
I was one of the lucky ones. For almost 20 years, I was paid exclusively for being a full-time photographer. I was fortunate to have an exciting job, in exciting locations, with expenses paid, insurance, vacation, and a 401k. I was one of the few.
One can work full time at being freelance as well, but the pay is rarely equivalent to a full-time salary and the benefits are almost never present. Making it as a photographer in today’s world is hard work and, to a large extent, the reasons most of us need at least a part-time job escape most people. Running your own business is never easy work, no matter what field one is in. For photographers, though, the challenges are frequently insurmountable.
I came across this article on LinkedIn earlier this week with the headline, “Why Most Photographers Don’t Work Full Time.” The author is Jenna Johnson, a “community manager” at ZenPhotos.com. I was hopeful the article might have some real insight as to the problems facing freelancers. I was disappointed. Instead of a constructive, real-world look at the photography business, all Ms. Johnson presented was a bunch of emotionally-driven, change-your-attitude claptrap that offers no substantive advice at all.
Full Time Is More Like Overtime
Sure, we would all like to be employed full-time as I once was, but the number of those jobs still in existence has dwindled dramatically over the past 15 years. Many companies find that utilizing freelance talent plays better on their bottom line. They don’t have to pay benefits, cover HR costs, or even pay social security in most cases. Companies also take advantage of the fact that many photographers undersell their services and quote rates considerably lower than what the company would pay a full-time employee.
Freelancing as a photographer means doing much more than just taking and editing pictures. When we work for ourselves, we become our own HR department. We have to take care of our own insurance, our own business expenses, our own social security, and even our own equipment. We also have to do our own marketing, branding, and advertising. This is no easy job by any stretch of the imagination.
Add up all the time I spend doing market research, meeting with potential clients, marketing, handling social media, adding content (such as this article) to our website, and maintaining equipment and I can fill a 60-hour week without ever picking up a camera. I’m sorry, but a lack of confidence, treating it as a hobby, and impostor syndrome don’t even begin to factor into the challenges most photographers face.
The Real Reasons
The reasons for not being full time are draped in a reality that challenges every small business owner. We’ll keep the list brief.
- Lack of start-up capital. Being a photographer is expensive even if one is working out of their home. If one is going to be full time, however, there are numerous additional expenses that must be addressed before hanging out one’s shingle. Everything costs money and finding that money keeps most photographers from ever making the leap to full time.
- Lack of committed professional facilities. If one wants to work full-time without working themselves into complete exhaustion one needs their own studio. Cooperative studios with multiple photographers are often the best option, but without committed space larger clients such as ad agencies and real magazines have difficult taking a photographer seriously.
- Failure to understand the market. I love shooting nudes and have, on occasion, even sold a few. However, there is no realistic way, sitting here in Indiana, that I am going to earn a full-time income from that market. Every market is different and has its niches, but not every market plays well in every location.
- Not understanding the difference between marketing and branding. There are a lot of articles on marketing one’s photography business. Information that really understands branding a photography business is far less. Most photographers blow it on branding. I’ll have to write more about this later.
- Being in the wrong place. If one wants to be a full-time photographer, one has to be where there are full-time clients or at least be able to reach them efficiently. Being full time in Red Oak, Oklahoma is much more challenging than being full time in Atlanta, Georgia. If the opportunity is not there, one might need to move.
- Lack of business skills. Being a good photographer doesn’t make one a good business person. Tax and other business laws are serious and you have to do those things yourself or hire someone to do them, which is expensive.
Honest Assessment
Photographers tend to have strong egos and are not necessarily open to criticism. Many of us share those traits. Unfortunately, if one is going to succeed as a full-time photographer, we need an honest assessment of all our skills, not just photography. One can be a fantastic photographer and still fail miserably at running a photography business.
Sure, attitude is an important part of one’s success, but that’s true of owning any business. Encouraging someone to quit their day job and become a full-time photographer is irresponsible if we’re not looking at the real barriers to entry. Being full-time just doesn’t work for many people and as photography itself becomes more commoditized that opportunity shrinks even more.
We all would love to do nothing but take pictures all day. Unfortunately, that situation exists for only a handful of people. There is much more that goes into being a full-time photographer. Consider all the variables before striking out on your own. Good luck.
Photography, Just Because Or Despite
We hold our heads high, despite the price we have paid, because freedom is priceless. —Lech Walesa
The reasons for being a photographer are both noble and challenging
I seriously hesitated before choosing this morning’s pictures. These pictures were taken on the Tipster’s third birthday. Today, we celebrate her sixth. She’s grown a lot, changed a lot, but those eyes are still as dark as midnight and that expression on her face is still a mixture of happiness and curiosity and sheer mischievousness. Despite all that, though, when I might have had opportunity to take her picture again yesterday, on exactly the same perch where these were made, I didn’t. My excuse was that I’d left my camera inside and didn’t want to risk leaving the kids in the yard by themselves, not even for the few seconds it would have taken to get the camera. The real reason, though, was one of a different caution: I didn’t want anyone to see me taking pictures of a child without her mother present.
The reality of being a photographer in 2016 forces us into making those decisions that we really don’t want to make. Despite all the advances in technology, despite all the court cases upholding photographers’ rights, despite all the precautions we might take to avoid any indication of wrongdoing, too often we find ourselves not even bothering to take out the camera rather than risk our intentions being misunderstood.
I read a beautiful, if not somewhat altruistic, article yesterday about “Photography For Photography’s Sake.” Photographer Eric Kim gives a very noble look at the real reason we are photographers: the love of taking pictures. It’s not the money (what money?), nor the chance at fame, nor even the chance to get free gear (if one is willing to play that game) that drives us, but rather the thrill that comes when we capture that perfect (for now) image that makes us feel good about our place in the world and our ability to document life on this planet, creating beauty, permanently capturing the temporal. Being a photographer is a wonderful profession even without the occasional perks.
Despite all the pat-on-the-back positivity, though, the same website carried an article about Greek tourists being harassed, one even having their phone taken, because their intentions were misunderstood by a group of overly-aggressive mothers. The tourists were taking pictures of a fountain, the kind that shoots up jets of water from a concrete surface. There are hundreds of them in the US, but this one happened to be in Southend, Essex. Like most every other similar fountain, children were playing in the water. The mothers mistakenly assumed that anyone taking pictures of the fountain must be paedophiles and confronted the shocked tourists. One of the mothers even posted on Facebook that she had “busted a paedophile ring.” In fact, she had done no such thing. She had merely ruined someone’s vacation. All three tourists were quickly cleared by police of any wrongdoing, but the stigma holds.
Misunderstanding about why we do what we do, the increasing lack of respect given to our profession, makes it extremely difficult at times to enjoy what we do. While we may want to take pictures simply for the love of taking pictures, there are too many times when we stop and have to second-guess whether the picture we might consider taking is worth the potential trouble it may cause. This current environment of distrust impedes our creativity and casts dispersions on our intentions despite the fact we’ve done nothing wrong.
In some cases, that lack of trust results in open hostility that makes being a photographer dangerous. One prominent presidential candidate has even gone so far as to corral photographers at his campaign rally, encouraging others to “beat them up,” and even laughing when one falls or gets hurt. While this example may seem extreme in the same sense that this candidate’s entire campaign is extreme, it is indicative of just how hostile the world has become toward people who carry cameras.
While I would very much like to ignore that hostility and walk around taking pictures of this and that all day long, I don’t. Not only is there the general suspicion with which we have to deal, there are alleged colleagues who would superimpose an unrealistic sense of perfection not only upon their work but everyone else’s. For them, no photograph is worthwhile so long as the slightest flaw exists. The eyes have to be in just the right position and the “catch” in a person’s eyes has to be in just the right place and there has to be the perfect number of hairs blowing across her face and they have to be the perfect length and if everything is not perfect then the photo is worthless. Sorry, I don’t consider that photography. What we capture is imperfect because life and the world is imperfect and the beauty of it all is found in the imperfections.
What few seem to realize is that every time a photographer is challenged about their work, despite whatever noble or seemingly righteous intentions on may have, we ultimately second guess why we are photographers in the first place. Are we photographers just because we love the act of taking pictures or are we photographers despite an aggressive society that fails to understand the artistry and beauty we find in everything.
The weather forecast for this afternoon is pleasant enough that I’ll likely let the kids play in the yard, and if I do then maybe, just maybe I’ll consider taking another photo of the birthday girl. Kat still won’t be home, such is the downside of being a responsible adult, but perhaps I’ll take the risk anyway. Both kids make great subjects and I know our immediate neighbors know I’m a photographer and won’t give our activities a second thought. I’ll still worry about those passing by. Will someone call the police or child protective services? Will someone stop and try to challenge what I’m doing? But maybe I’ll enjoy taking pictures just because, despite all the risk.
Maybe.
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